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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #270: Pinterest
and the law</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">February 22nd, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/02/pinterest_sm.png"><img
class="alignleft wp-image-2557"
style="margin-right: 3px;" title="pinterest
logo"
src="cid:part2.03060101.00040400@oplin.org"
alt="" height="72" width="72"></a>Most readers
of this blog probably already know about <a
href="http://en.wikipedia.org/wiki/Pinterest">Pinterest</a>,
and many are probably Pinterest users. OPLIN staff
have not been pushing libraries to jump into the
Pinterest frenzy, because frankly, even though
some of us enjoy Pinterest personally, we cannot
figure out what good it is for a library. You
can't link images of book covers to your catalog,
for instance, and you can always post pics of your
storytime on your own website. (Please feel free
to tell us in the comments if we've overlooked a
good Pinterest idea.) Now there's a growing
concern that Pinterest users may run afoul of the
copyright law, which is certainly something you
and your library should know about.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://llsocial.com/2012/02/is-pinterest-the-new-napster/">Is
Pinterest the new Napster?</a>
(LLsocial.com/Josh Davis) "If a user sees an
image anywhere on the web, they are just a
couple clicks (with the Pinterest bookmarking
link) from pinning it to their board and thus
onto the Pinterest site. This is how Pinterest
is used by almost every user. [...] The problem
with this is that Pinterest's own <a
href="http://pinterest.com/about/terms/">terms
of service</a> states that you need to be the
owner of or have explicit permission including
all right, licenses, consents and releases to
pin any image to their service."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.businessinsider.com/pinterest-illegal-faq-2012-2">Pinterest
might be enabling massive copyright theft</a>
(Business Insider/Kevin Lincoln) "Pinterest
definitely allows users to post other
photographers' work to the site. But it's not
clear that this is illegal. In its terms of use,
Pinterest actually specifies that users
shouldn't pin photos they don't own the rights
to, a request that is being ignored to an absurd
degree. Even if you link and attribute, that
does NOT absolve you of the fact that you took
someone else's work and re-appropriated it."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/how_pinterest_uses_your_content_without_violating.php">How
Pinterest uses your content without violating
copyright laws</a> (ReadWriteWeb/Dave
Copeland) "Pinterest is able to avoid violating
U.S. copyright laws thanks to a provision in the
Internet Service Providers Act, which gives
immunity to sites that publish information
provided by others [...]. As long as Pinterest
continues to comply with a provision of the
Digital Millenium Copyright Act that requires it
to remove content when asked by the copyright
owner, users are free to continue pinning any
images they find on the Internet."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bizjournals.com/boston/blog/startups/2012/02/pinterest-copyright-issues.html">How
your business could get sued for using
Pinterest</a> (Boston Business Journal/Galen
Moore) "Unlike other social media services, when
you 'pin' something on Pinterest, you
automatically upload an (at least) medium-sized
version of the related image to the service.
Exceptions for publishers of user-generated
content protect Pinterest, but they don't
protect you. Unless you know you have a
'worldwide, irrevocable, perpetual,
non-exclusive, transferable, royalty-free
license,' you'd better tread carefully."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Users
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">According
to <a
href="http://www.appdata.com/apps/facebook/274266067164-pinterest">AppData</a>,
Pinterest currently has about 2 million daily
active users.
</div>
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