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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #270: Pinterest
                        and the law</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">February 22nd, 2012</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/02/pinterest_sm.png"><img
                          class="alignleft wp-image-2557"
                          style="margin-right: 3px;" title="pinterest
                          logo"
                          src="cid:part2.03060101.00040400@oplin.org"
                          alt="" height="72" width="72"></a>Most readers
                      of this blog probably already know about <a
                        href="http://en.wikipedia.org/wiki/Pinterest">Pinterest</a>,
                      and many are probably Pinterest users. OPLIN staff
                      have not been pushing libraries to jump into the
                      Pinterest frenzy, because frankly, even though
                      some of us enjoy Pinterest personally, we cannot
                      figure out what good it is for a library. You
                      can't link images of book covers to your catalog,
                      for instance, and you can always post pics of your
                      storytime on your own website. (Please feel free
                      to tell us in the comments if we've overlooked a
                      good Pinterest idea.) Now there's a growing
                      concern that Pinterest users may run afoul of the
                      copyright law, which is certainly something you
                      and your library should know about.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://llsocial.com/2012/02/is-pinterest-the-new-napster/">Is
                          Pinterest the new Napster?</a>
                        (LLsocial.com/Josh Davis) "If a user sees an
                        image anywhere on the web, they are just a
                        couple clicks (with the Pinterest bookmarking
                        link) from pinning it to their board and thus
                        onto the Pinterest site. This is how Pinterest
                        is used by almost every user. [...] The problem
                        with this is that Pinterest's own <a
                          href="http://pinterest.com/about/terms/">terms
                          of service</a> states that you need to be the
                        owner of or have explicit permission including
                        all right, licenses, consents and releases to
                        pin any image to their service."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.businessinsider.com/pinterest-illegal-faq-2012-2">Pinterest
                          might be enabling massive copyright theft</a>
                        (Business Insider/Kevin Lincoln) "Pinterest
                        definitely allows users to post other
                        photographers' work to the site. But it's not
                        clear that this is illegal. In its terms of use,
                        Pinterest actually specifies that users
                        shouldn't pin photos they don't own the rights
                        to, a request that is being ignored to an absurd
                        degree. Even if you link and attribute, that
                        does NOT absolve you of the fact that you took
                        someone else's work and re-appropriated it."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/how_pinterest_uses_your_content_without_violating.php">How
                          Pinterest uses your content without violating
                          copyright laws</a> (ReadWriteWeb/Dave
                        Copeland) "Pinterest is able to avoid violating
                        U.S. copyright laws thanks to a provision in the
                        Internet Service Providers Act, which gives
                        immunity to sites that publish information
                        provided by others [...]. As long as Pinterest
                        continues to comply with a provision of the
                        Digital Millenium Copyright Act that requires it
                        to remove content when asked by the copyright
                        owner, users are free to continue pinning any
                        images they find on the Internet."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.bizjournals.com/boston/blog/startups/2012/02/pinterest-copyright-issues.html">How
                          your business could get sued for using
                          Pinterest</a> (Boston Business Journal/Galen
                        Moore) "Unlike other social media services, when
                        you 'pin' something on Pinterest, you
                        automatically upload an (at least) medium-sized
                        version of the related image to the service.
                        Exceptions for publishers of user-generated
                        content protect Pinterest, but they don't
                        protect you. Unless you know you have a
                        'worldwide, irrevocable, perpetual,
                        non-exclusive, transferable, royalty-free
                        license,' you'd better tread carefully."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Users
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">According
                      to <a
                        href="http://www.appdata.com/apps/facebook/274266067164-pinterest">AppData</a>,
                      Pinterest currently has about 2 million daily
                      active users.
                    </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
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                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
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