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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #272: Finding
the next (e)book</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 7th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/03/magnifying-glass.png"><img
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glass"
src="cid:part2.07060604.06020507@oplin.org"
alt="" height="76" width="76"></a>We know
ebooks are <a
href="http://www.independent-authors.org/news/76666/Ebooks-Digital-Book-Census-Results.htm">very
popular</a> right now, and it's also proving to
be pretty easy for authors to <a
href="http://www.readwriteweb.com/archives/booktype_lets_you_self-publish_books_for_kindle_or.php">self-publish</a>
in ebook format (and even sometimes <a
href="http://techcrunch.com/2011/12/08/amazon-establishes-6-million-fund-to-boost-kindle-direct-publishing/">encouraged</a>).
The logical conclusion is that the vast selection
of ebooks available to readers is only going to
get bigger as time goes on. With such a huge body
of work to choose from, how will readers find the
ebooks they want to read? Probably in the same
ways they currently find any book, with only
slight variations.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.digitalbookworld.com/2012/discoverability-in-the-digital-age-personal-recommendations-and-bookstores-survey-says/">Discoverability
in the digital age</a> (Digital Book
World/Matt Mullin) "According to a recent
survey, presented at the Digital Book World
conference in New York last week [January 19],
nearly half of readers discover new books
through the recommendations of family and
friends, and nearly a third discover them at
bookstores."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.goodreads.com/blog/show/343-how-do-books-get-discovered-a-guide-for-publishers-and-authors-who-want">How
do books get discovered?</a> (Goodreads
Blog/Patrick Brown) "One of the biggest things
we learned-or should we say confirmed-is the
power of word of mouth. Searching for titles on
Goodreads is the top way people find books for
their to-read shelves. That means they first
heard of it elsewhere-likely from friends or the
media."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://chocolateandvodka.com/2012/02/24/how-do-people-discover-new-books-and-authors/">How
do people discover new books and authors?</a>
(Chocolate and Vodka/Suw Charman-Anderson) "Both
my graph and the Verso Digital figures show that
self-published authors should focus on
encouraging people to make personal
recommendations for their work, as that is still
the most important way that people find new
authors and books. Simply telling your friends
that you recently read a book and loved it
appears to be the single most important thing
you can do to help an author along."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blog.smashwords.com/2011/09/how-ebook-buyers-discover-books.html">How
ebook buyers discover books</a>
(Smashwords/Mark Coker) "I was surprised only 3%
of respondents looked first to the bestseller
lists, which scored just as poorly as print
media reviews. Possibly it's a flaw in how I
structured the survey. I was also surprised that
retailer recommendations, such as the 'people
who bought this bought that,' scored only 5%."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Ebook
sales (non-)fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Although
there are reports that ebook sales figures showed
slower growth in 2011 than in previous years, it's
difficult to know for sure because Amazon US did
not report 2011 ebook sales (although Amazon UK <a
href="http://www.thebookseller.com/news/amazon-ups-uk-e-book-sales-five-fold.html">reported</a>
a large increase).
</div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<li style="text-align: justify;"><strong>RSS
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You
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If you're using the Firefox
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<li style="text-align: justify;"><strong>E-mail.</strong>
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