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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #273: Location
apps get fancy</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 14th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/03/location-apps.png"><img
class="alignleft wp-image-2596"
title="location app on phone"
src="cid:part2.01000906.05020305@oplin.org"
alt="" height="74" width="92"></a>The
"Interactive" portion of this year's <a
href="http://sxsw.com/">SXSW</a> (South by
Southwest) Conference ended yesterday, and as we
did <a href="http://www.oplin.org/4cast/?p=1745">last
year</a>, this <em>4cast</em> reports on the
current buzz for new interactive software coming
out of the Austin Convention Center. The talk this
year seems to be about "ambient social location
apps." You might already be familiar with <a
href="http://en.wikipedia.org/wiki/Foursquare_%28website%29">Foursquare</a>,
the most mature and widespread location app, and
your library may even be a Foursquare venue. (The
OPLIN office is.) So what is this "ambient social"
stuff? And is it really the next big thing?
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://news.yahoo.com/ambient-awareness-crowdsourced-funding-focused-apps-sxsw-interactive-122241700.html">Ambient
awareness, crowdsourced funding, and focused
apps at SXSW Interactive</a> (Yahoo! News/AFP
Relaxnews) "Unlike existing Foursquare-styled
apps, ambient awareness apps help users discover
friends, friends of friends or strangers who
share similar interests who are in your
vicinity. Highlight and Glancee both use your
Facebook profile to help you make social
connections and to find friends of friends.
Banjo pulls in information from social networks
like Twitter and Foursquare and apps like Intro
and ntro focus on the business side of
networking."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://venturebeat.com/2012/03/06/wallit-virtual-walls-ar-app/">Wallit
lets you leave your digital mark in locations,
with an augmented reality twist</a>
(VentureBeat/Devindra Hardawar) "Unlike
Foursquare, you can actually hold conversations
at locations using Wallit. It also differs from
location-based chat services like Yobongo and
ChatSquare by allowing you to leave lasting
messages at specific locations. Wallit's
augmented reality (AR) aspect, accessible by
holding your device in a portrait orientation,
takes the conversation a step further by having
its virtual walls overlayed on top of your
phone's camera feed."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theappside.com/2012/03/12/are-location-apps-really-the-highlight-of-sxsw-guest-column/">Are
location apps really the highlight of SXSW?</a>
(The Appside/Paul Smith) "The number of apps
offering ambient location services will explode
in the coming months and the functionality
pushed by Banjo, Glancee and Highlight will be
incorporated into hundreds of competitors
desperate to leverage our personal data. Yet
nobody wants an app that simply provides more
information; they want meaningful information
that is focused and relevant."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/ambient_social_location_apps_will_be_consumer_duds.php">Ambient
social location apps will be consumer duds</a>
(ReadWriteWeb/Dan Rowinski) "There is little
doubt that both Highlight and Glancee are going
to be popular for people at SXSW and in San
Francisco. Maybe even an enclave in Boston, New
York and D.C. will pony up to these apps. The
mass of consumers are not going to adopt these
apps. The closest comparison we have to these
ambient location apps is Foursquare that has
done well but not terrific in the consumer
market."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Foursquare
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">According
to <a
href="http://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/#Foursquare">Ignite</a>
data from last year, Foursquare is more popular in
Indonesia and Singapore than it is in the United
States.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
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</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
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