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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #275: Websites
and communities</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 28th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/03/www-cobwebs.png"><img
class="alignleft wp-image-2624" title="world
wide web with cobwebs"
src="cid:part2.02010006.00090006@oplin.org"
alt="" height="116" width="161"></a>Since
about the turn of the century, when the World Wide
Web became a regular part of most people's lives,
the conventional wisdom has been that it was
important for every organization, whether a
business or a library, to put effort into an
attractive, well-built website. Your website is
your initial point of contact with online users
(we've been told) and can be a community space,
much like your library building. Some libraries
have even managed their website as they would
manage a community branch library. Now, however,
some people are beginning to question this
conventional wisdom. While it's still very
important to have an effective website - so people
can find your hours, contact info, etc. - perhaps
it would be wise to take some of the effort you
put into trying to build communities on your
website and instead spend more time engaging with
people in communities that already exist on the
Internet.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://chromebytes.com/2001/google-and-the-post-web-google">Google+
and the post-Web Google</a> (ChromeBytes)
"I've noticed an increasing number of ads that
no longer send people to the company's sites.
Instead, the ads only include a link to the
official Facebook page. Sites suddenly look
outdated, no longer include the latest
information and people stop visiting them. There
are still people that visit those outdated sites
and many are coming from search engines like
Google."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://strom.wordpress.com/2012/03/23/opm/">No
corporate website? You don't need one. Welcome
to the post-Web era.</a> (David Strom's Web
Informant) "My wife is an interior designer and
supervises a small staff. Some of her business
is coming from the communities that she
participates in with HGTV.com and Houzz.com, two
places that people go to look at pretty rooms
and get ideas for their own decorating. By
writing comments on these and other discussion
forums, she is sharing her knowledge with the
people most likely to hire her."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.clickz.com/clickz/column/2158197/web-officially-dead-sources">Web
officially dead: Sources</a> (ClickZ/Andrew
Edwards) "One of the keynotes at eMetrics San
Francisco was given by an engaging pair of
digital media experts: Rand Schulman and Pelin
Thorogood. Both of them have been at the cutting
edge of web measurement and digital
communications for years. And they contend we
are now shattering the website-centric
engagement paradigm in favor of a new world of
'apps, sapps, and mapps.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://gizmodo.com/5895010/the-case-against-google">The
case against Google</a> (Gizmodo/Mat Honan)
"And as it turns out, the open Web is kind of
shitty real estate. Yes, the mansion itself is
huge, but it's not built to code and is in
constant need of renovation to keep it from
falling apart. Meanwhile, there are all these
new homes going up in the same neighborhood.
Nice places. Built from the ground up to
perfectly fit their owners' needs. Places that
people can can get to from the Web, but aren't
really made of Web. Those are the kind of joints
users want to go hang out in."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Web
prediction fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Looking at
the future of the Web from a somewhat different
angle, Pew Internet just released a <a
href="http://pewinternet.org/Reports/2012/Future-of-Apps-and-Web/Overview.aspx">survey</a>
on <em>The Future of Apps and Web</em> in which
59% of respondents agreed that "...the World Wide
Web is stronger than ever," but a significant 39%
felt that "...apps will be seen as superior when
compared with the open Web."
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
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