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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #277: Timeline
tips</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">April 11th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/04/facebook-logo.png"><img
class="alignleft wp-image-2653"
style="margin-right: 4px;" title="facebook
logo"
src="cid:part2.05080808.05080102@oplin.org"
alt="" height="58" width="140"></a>The new
Facebook Timeline <a
href="http://www.meanlaura.com/archives/1437">format
for Pages</a> has been rolled out for everyone
now, including "brand Pages" for companies and
organizations, such as libraries. That means many
libraries have been, or will be, spending time
reworking the graphics and other features of their
Facebook Pages. You might be wondering how your
library users are viewing those changes, and a new
<a
href="http://www.simpleusability.com/our-news/wp-content/uploads/2012/04/FacebookBrandPages-A-first-look-at-usability.pdf">eye-tracking
study</a> (pdf) by the market research company
SimpleUsability provides some answers.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bizreport.com/2012/04/eye-tracking-consumers-disorientated-by-new-timeline.html">Eye-tracking:
Consumers disorientated by new Timeline</a>
(BizReport/Helen Leggatt) "SimpleUsability's
eye-tracking research found that consumers
dismiss the cover image as advertising and, with
little to distinguish pinned posts from other
content, they are often missed. According to
SimpleUsability, 'no users realized the pinned
post was intended to be highlighted'."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/facebook/2012/04/05/adapting-to-facebook-timeline-is-a-huge-challenge-for-brands-here-are-some-tips-on-where-to-focus/">Adapting
to Facebook Timeline is a huge challenge for
brands, here are some tips on where to focus</a>
(The Next Web/Nancy Messieh) "If you haven't
already filled in your brand's history into the
Timeline, you should do it now. It certainly
will take a bit of effort, but it's worth it.
Simple Usability found that users gravitate
towards the Timeline navigation on the right
hand side of the page. Users are interested in
finding out more about the brand, pre-dating its
Facebook existence, which represents a chance to
communicate with them."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/eye_movement_study_reveals_six_must-know_things_ab.php">Eye
movement study reveals six must-know things
about Facebook brand Pages</a>
(ReadWriteWeb/Dave Copeland) "Timeline's biggest
benefit for brands, according to the study, is
the ability to tell a brand's story. The
Timeline design is particularly effective in
accomplishing this online, but users also liked
the ease of finding the 'About' button on brand
pages. In many cases, users said it was easier
to learn about a brand than it was on a
corporate Web site."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.allfacebook.com/simple-usability-timeline-pages-2012-04">Report:
How effective is Timeline for Pages? The eyes
have it</a> (All Facebook/David Cohen)
"Regular updates are more important than ever
with the layout of timeline for pages. Simple
Usability found that users consider themselves
to be up-to-date on topics such as sports and
music, and they expect Facebook pages to be the
same way."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Updates
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Another <a
href="http://blog.recommend.ly/press-release-to-announce-the-launch-of-recommend-ly/">new
study</a> by Recommend.ly found that 82% of
Facebook brand Pages are updated less than five
times a month, while politicians update their
Pages more than twice a day.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<li style="text-align: justify;"><strong>RSS
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You
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Bookmark.</strong>
If you're using the Firefox
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
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