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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #278: Magazine
news</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">April 18th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/04/online-magazines.png"><img
class="alignleft wp-image-2668" title="stack
of magazines"
src="cid:part2.01080905.01010707@oplin.org"
alt="" height="89" width="93"></a>Magazines
certainly aren't what they used to be. Publishers
of print magazines have been rapidly developing
new apps for putting their content on mobile
devices, they're providing content in video format
through apps, they're using augmented reality apps
to build intersections between print and online
content, and they're redesigning their print
magazines so they'll look better on tablets and
e-readers. And of course, there are increasing
numbers of magazines that simply do not exist in
print. Here are a few recent developments in the
world of online magazines:
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.guardian.co.uk/technology/appsblog/2012/apr/13/magazines-apps">Magazine
apps show encouraging take-up, but more
disruption ahead</a> (The Guardian/Stuart
Dredge) "One thing about all this innovation:
it's still based around magazines as standalone
entities sold a la carte or for
single-publication subscriptions. The print
model, in other words. Yet there is disruption
of this too, with the likes of Next Issue - a
joint venture between Condé Nast, Hearst,
Meredith, News Corp. and Time Inc in the US."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://venturebeat.com/2012/04/03/next-issue-media-launches/">Next
Issue Media launches with all-you-can-read
pricing model</a> (VentureBeat/Julie Klein)
"Today, Next Issue has tens of thousands of
customers who read an average of two magazine
titles through the app. The company does allow
customers to access content for free if they
already have a print subscription. Though [CEO
Morgan] Guenther declined to say what percentage
of customers are authenticating their print
subscriptions, he did say that this option is a
'big hit, people love it.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2012/04/11/farewell-app-store-netizine-turns-magazines-into-social-networks-runs-on-html5/">Farewell,
app store? Netizine turns magazines into
social networks, runs on HTML5</a>
(TechCrunch/Sarah Perez) "Instead of trying to
reproduce the print magazine in digital format,
with Netizine, the solution is to use social
metrics as a way to present a magazine's
articles. For example, readers can dive into the
'most commented,' section first, or the 'most
bookmarked,' 'most shared,' or 'highest rated.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.crainsnewyork.com/article/20120402/MEDIA_ENTERTAINMENT/120409987">Fewer
new magazines, fewer closures this year</a>
(Crain's New York Business/Matthew Flamm) "Not
surprisingly, the numbers also showed more
magazines launching as digital-only titles.
MediaFinder counted 43 new print titles and nine
new online magazines for the quarter. A year
ago, the number of launches came to 50 print and
four digital."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Digital
subscribers fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Hearst
Magazines (Cosmopolitan, Esquire, Good
Housekeeping, Seventeen, etc.) hopes to have one
million subscribers to the digital issues of its
magazines by the end of this year.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<li style="text-align: justify;"><strong>RSS
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<li style="text-align: justify;"><strong>Live
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If you're using the Firefox
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
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OPLINtech) by subscribing to
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