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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
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                        line-height: 110%;">OPLIN 4Cast #279: Mobile
                        money</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">April 25th, 2012</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/04/mobile-payments-sm.png"><img
                          class="alignleft wp-image-2684"
                          title="smartphone with money"
                          src="cid:part2.05040305.04030302@oplin.org"
                          alt="" height="94" width="86"></a>It's been
                      more than a year since we took a <a
                        href="http://www.oplin.org/4cast/index.php/?p=1627">look</a>
                      at the technologies behind making payments (such
                      as library fines?) from mobile phones. Meanwhile,
                      Near Field Communication (NFC), one of the
                      technologies we described, is becoming a standard
                      feature of many new smartphones, and mobile
                      payments look like they're poised to become very
                      common. The Pew Internet &amp; American Life
                      Project just released a report on <a
                        href="http://pewinternet.org/Reports/2012/Future-of-Money/Overview.aspx">The
                        Future of Money in a Mobile Age</a>, which has
                      prompted a spate of recent articles and varying
                      opinions about mobile payments.
                    </p>
                    <div> </div>
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                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/examining_the_future_of_mobile_money_part_1.php">What
                          is the future of mobile money?</a>
                        (ReadWriteWeb/Dan Rowinski) "...real, noticeable
                        change of user behavior is between two and three
                        years away. That is the time it will take to
                        separate all of the options that are emerging
                        for mobile payments and determine which dominant
                        systems will emerge."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.pcworld.com/businesscenter/article/253938/paying_with_smartphones_to_outpace_credit_cards_by_2020_experts_say.html">Paying
                          with smartphones to outpace credit cards by
                          2020, experts say</a> (IDG News/Cameron Scott)
                        "But there's little doubt, according to Chris
                        Silva, an analyst with Altimeter Group, that
                        'NFC is going to play a much more prominent
                        role, a major role in m-commerce,' or mobile
                        commerce. Google Wallet already employs NFC
                        technology."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://allthingsd.com/20120417/mobile-payments-wont-replace-cash-or-credit-for-another-decade/">Mobile
                          payments won't replace cash or credit for
                          another decade</a> (AllThingsD/Tricia Duryee)
                        "It's unclear whether the 2020 date is
                        optimistic or seems too far out given that so
                        many companies are investing aggressively today.
                        PayPal and Google are the two most notable
                        technology companies going after the
                        opportunity, but so are the incumbents,
                        including Visa, MasterCard and American
                        Express."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://mashable.com/2012/04/17/mobile-payments-2020/">Mobile
                          payments may replace cash, credit cards by
                          2020</a> (Mashable/Samantha Murphy) "'The 2020
                        date might be a bit optimistic, but I'm sure
                        that this will happen,' said study participant
                        Hal Varian, chief economist at Google. 'What is
                        in your wallet now? Identification, payment and
                        personal items. All this will easily fit in your
                        mobile device and will inevitably do so.'"</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Contrary
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Don't
                      switch your circulation desk to all mobile
                      payments just yet. Another <a
                        href="http://pewinternet.org/Reports/2012/Digital-differences.aspx">Pew
                        study</a> released just a few days ahead of the
                      mobile money survey found that since 2005, the
                      percentage of U.S. adults who do not use the
                      Internet has stayed stable at about 20-25%.
                      They'll probably be paying their fines in cash.
                    </div>
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