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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #281: eReaders
as business collateral</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight:
normal; color: rgb(102, 102, 102); font-style:
italic; font-family: arial;">May 9th, 2012</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/05/ereaders.png"><img
class="alignleft wp-image-2712"
title="ereaders"
src="cid:part4.06070208.09090505@oplin.org"
alt="" height="114" width="110"></a>In the
past 10 days or so, all kinds of interesting
things have been happening with big companies
and ereaders. You've surely heard about
Microsoft buying the Nook from Barnes &
Noble, which seems to be a punch thrown at
either Apple or Amazon (or Google?), depending
on your point of view. You may also have seen
that Target has decided to play hardball with
Amazon over the Kindle. There's probably much
more than meets the eye in these developments,
but one thing is certain: when major
corporations start tussling over ereaders, it's
a sure sign that ereading is here to stay.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://gigaom.com/2012/05/02/target-stops-selling-kindles/">Target
will yank Kindles-why?</a> (GigaOM/Laura
Hazard Owen) "Target may simply not want to
carry a product from a major competitor. After
all, this reasoning could go, why should
Target serve as a store showroom for Amazon
products? Somewhat similarly, Barnes &
Noble has <a
href="http://paidcontent.org/2012/02/01/419-barnes-noble-we-will-not-carry-amazon-publishing-titles-in-our-stores/">refused</a>
to carry Amazon Publishing titles in its
stores."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://jwikert.typepad.com/the_average_joe/2012/04/bn-and-microsoft-why-its-not-about-ebooks.html">B&N
and Microsoft: Why it's not about ebooks</a>
(Joe Wikert's Publishing 2020 Blog) "It
remains to be seen whether Microsoft can
create the same sort of buzz or ROI in their
stores that Apple has managed to achieve, but
why go to the trouble and expense of creating
a larger standalone presence when a
store-within-a-store might be even more
effective? What if B&N stores added mini
Microsoft Stores in each of their locations?
The foot traffic is already there and what a
great place to showcase and sell that new
Windows 8-based nook they'll undoubtedly
create."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.wired.com/epicenter/2012/04/microsoft-nook-interesting/">Microsoft
+ Nook: It just got (more) interesting...</a>
(Wired/Felix Salmon) "Barnes & Noble no
longer needs to sell Nooks, or persuade people
to download the Nook app on their iPad:
everybody with a Windows 8 device will have
the Nook reader built-in. The e-book market is
still young; if Amazon continues to be <a
href="http://www.nytimes.com/2012/04/30/business/media/byliner-takes-buzz-bissingers-e-book-off-amazon.html">seen
as the enemy</a>, there's no reason in
theory why the Nook shouldn't become just as
popular, if not more so."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://thefutureofpublishing.com/2012/04/barnes-noble-marries-microsoft/">Barnes
& Noble marries Microsoft</a> (The
Future of Publishing/Thad McIlroy) "Skip to
the <a
href="http://www.microsoft.com/en-us/news/Press/2012/Apr12/04-30CorpNews.aspx">end
of the official announcement</a> and you
find out what $300 million really means to
Microsoft. Barnes & Noble gave Microsoft
something it desperately needed: an agreement
to honor (and pay fees on) Microsoft's <a
href="http://9to5google.com/2012/04/25/microsofts-adds-pegatron-to-patent-licensing-portfolio/">key
anti-Android patents</a>."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Windows
8 fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">A couple
of these articles mention Windows 8 devices,
which are generally expected to become available
in the fourth quarter of this year, just in time
for Christmas.
</div>
<div style="text-align: left;"> </div>
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