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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #282: Social
readers fail?</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">May 16th, 2012</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/05/social-reading.png"><img
class="alignleft wp-image-2726"
title="Facebook newspapers"
src="cid:part4.07050908.02020208@oplin.org"
alt="" height="111" width="102"></a>Before you
start worrying, we're not talking about people who
read together in "social" book clubs; today we're
talking about social reader apps on Facebook.
These apps let you read news items and blog
postings, as well as comment on them, without
leaving Facebook. Some choose news items for you
based on your Facebook information or on topics
that are trending among your friends. Many also
share what you've been reading with your friends.
They've been around for about a year and have been
most widely offered by newspapers, which use them
to boost readership. But now some data suggests
that their popularity is falling rapidly.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://tech.fortune.cnn.com/2012/05/14/social-readers/">How
to save social readers from extinction</a>
(Fortune/Alex Konrad) "Like a twenty-first
century version of the loud-mouthed newsy on the
corner, readers from the likes of <em>The
Guardian</em> and <em>The Washington Post</em>
allow users to peruse articles while sharing
their literary habits with friends and contacts
on Facebook. That's all well and good when
you're reading a sober, in-depth analysis of
super-PAC financing, for instance. But
broadcasting that diversionary gallery of
Lindsay Lohan's evolving locks? Not so much."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.buzzfeed.com/jwherrman/facebook-social-readers-are-all-collapsing">Facebook
social readers are all collapsing</a>
(BuzzFeed/John Herrman) "My brain already
associates those little blocks of auto-fed
stories with second-class content. I mean, I <em>know</em>
my friends didn't really mean to show it to me.
Why would I click? And god, why would I sign up
for the thing that seems to have tricked its way
into my timeline? It's an app that broadcasts
internet illiteracy for everyone to see."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.kurzweilai.net/privacy-perils-of-social-reading">Privacy
perils of social reading</a> (KurzweilAI News)
"[Privacy law expert Neil] Richards notes that
the work of the American Libraries Association
and its Office of Intellectual Freedom (OIF)
offers an attractive solution to the problem of
reader records. 'The OIF has argued passionately
and correctly for the importance of solitary
reading as well as the ethical need for those
who enable reading - librarians, but also
Internet companies - to protect the privacy and
confidentiality of reading records,' he says."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.insidefacebook.com/2012/05/07/data-shows-social-readers-have-mixed-results-but-arent-collapsing/">Data
shows social readers have mixed results, but
aren't 'collapsing'</a> (Inside
Facebook/Brittany Darwell) "Many users have
complained about social reader applications,
mostly those that require users to authorize the
app and share their activity in order to read
any article. We recommend developers add clear
controls for users to decide what to share, when
and with whom. There also seems to be a lack of
explanation of what users gain from enabling
this type of sharing."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Popularity
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The
Washington Post social reader was one of the first
available and once had 17 million monthly users,
but now has less than 10 million.
</div>
<div style="text-align: left;"> </div>
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