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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #288: Social
Media Etiquette</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">June 27th, 2012</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/06/4-Popular-SMs.png"><img
class="alignleft wp-image-2814" title="4
Popular Social Media"
src="cid:part4.06050606.07070300@oplin.org"
alt="" width="100" height="100"></a>Social
media can bring about benefits for individuals by
connecting them to people and interests they may
not have discovered otherwise and for businesses
by spreading information about their product or
service. However, it can have some harmful effects
as well. It is easy to get carried away online and
forget our manners or proper etiquette. An error
in judgment or a typo online can quickly spread
and scar your reputation. Here are some possible
ways to avoid or at least recover from such a faux
pas.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.debretts.com/etiquette/communication/online/miss-debrett-on-online-manners.aspx">Miss
Debrett on... Online Manners</a> (Debretts)
"Make it a general rule that you will never say
anything online that you wouldn't be able to
articulate directly, face to face. Do not use
the technology as a shield, masking your true
feelings and personality. So always write polite
emails, and never send messages (on social
networking sites, chatrooms, SMS etc.) that
contain intemperate language or sentiments that
you would never normally express in your
everyday life."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://mashable.com/2012/03/17/social-media-ethics/">Ethics
and Social Media: Where Should You Draw The
Line?</a> (Mashable/Sharlyn Lauby) "The Ethics
Resource Center (ERC) is the oldest non-profit
organization in the U.S. dedicated to
independent research and advancement of high
ethical standards and practices in both public
and private institutions. Since 1994, the ERC
has produced the National Business Ethics Survey
(NBES), <a href="http://ethics.org/nbes/">available
for free</a> to the public, to gather
information about employees’ perspectives of
ethics in the workplace. Dr. Patricia J. Harned,
president of the ERC, says the NBES is the only
longitudinal study that represents the views of
the U.S. workforce in business."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://mashable.com/2012/03/17/social-media-ethics/">Ethics
and Social Media: Where Should You Draw The
Line?</a> (Mashable/Sharlyn Lauby) "The Ethics
Resource Center (ERC) is the oldest non-profit
organization in the U.S. dedicated to
independent research and advancement of high
ethical standards and practices in both public
and private institutions. Since 1994, the ERC
has produced the National Business Ethics Survey
(NBES), <a href="http://ethics.org/nbes/">available
for free</a> to the public, to gather
information about employees’ perspectives of
ethics in the workplace. Dr. Patricia J. Harned,
president of the ERC, says the NBES is the only
longitudinal study that represents the views of
the U.S. workforce in business."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://socialmediagovernance.com/policies.php?">Social
Media Governance Policy Database</a> (Social
Media Governance/Chris Boudreaux) "The most
complete listing of social media policies.
Referenced by the world's largest brands and
agencies."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Social
Networking fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">According
to <a
href="http://cn.nielsen.com/documents/Nielsen-Social-Media-Report_FINAL_090911.pdf">Nielsen
research</a>, social networks and blogs continue
to dominate Americans’ time online, now accounting
for nearly a quarter of total time spent on the
Internet.
</div>
<div style="text-align: left;"> </div>
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