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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #295:
Data-driven publishing</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">August 15th, 2012</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
class="alignleft wp-image-2966"
style="margin-right: 4px;" title="data
analytics"
src="cid:part4.05050700.04090208@oplin.org"
alt="" width="125" height="92">Ebook reading
devices are basically specialized computers, which
means they can do more than just display words on
a screen. If you use an ebook reader, you know
that you can highlight portions of books, share
some parts with friends, organize your books into
collections, and other computer-type activities.
These are all nice features that make an ebook
reader more useful. You may not know, however,
that your reader/computer could be quietly
gathering data about your reading habits. Such
data is beginning to be used by some publishers
for "data-driven" book publishing, which may be
the wave of the future.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://online.wsj.com/article/SB10001424052702304870304577490950051438304.html">Your
e-book is reading you</a> (Wall Street
Journal/Alexandra Alter) "The major new players
in e-book publishing-Amazon, Apple and
Google-can easily track how far readers are
getting in books, how long they spend reading
them and which search terms they use to find
books. Book apps for tablets like the iPad,
Kindle Fire and Nook record how many times
readers open the app and how much time they
spend reading. Retailers and some publishers are
beginning to sift through the data, gaining
unprecedented insight into how people engage
with books."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.fastcompany.com/1844304/do-books-need-beta-version-analytics-books-pave-way">Do
books need a beta version? Analytics for books
pave the way</a> (Fast Company/Sarah Kessler)
"For many publishers, it will be worth the $19
or $99 monthly fee per book, depending on number
of readers, that Hiptype charges. Hiptype's tool
also acts on the information it collects. After
it pinpoints what type of people are buying a
book, it offers an option to buy Facebook ads
that specifically target those demographics.
Then, it uses click-through data from those ads
to narrow down even more specifically what type
of person is most likely to buy the book."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://paidcontent.org/2012/07/31/hiptype-wants-to-be-the-google-analytics-for-ebooks/">Hiptype
wants to be the Google Analytics for ebooks</a>
(paidContent/Laura Hazard Owen) "One possible
concern is privacy. 'We don't want to discourage
the conversation about privacy,' [Hiptype CEO
James] Levy said, noting that while all of the
data Hiptype collects is anonymous, users can
opt out completely. The company is also looking
for ways it can improve its service for readers.
In beta, end users have requested that Hiptype
make its data available to them. For example,
Levy said, a teacher could track how students
are interacting with the books they've been
assigned to read."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.infomart.com/2012/08/01/fifty-shades-of-data-hiptype-guest-blogger-james-levy/">Fifty
shades of data</a> (Infomart/James Levy guest
blog) "Publishing needs a little bit of that
same DNA that encourages a 'hacker' culture,
where data wins arguments. The publishers that
figure this out will be tremendously successful
and profitable, and the ones who don't will go
away. If book publishers had a way to capture
relevant data about who is reading their books,
how they interact with the books, and what
persuades readers to buy a book or talk about a
book to their friends, they'd be able to produce
successful books instead of rolling the dice
when they publish."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Reading
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Here's a
sample of the kind of data ebook publishers are
gathering: About a third of readers abandon an
ebook by page 50, but 85% of those that make it
that far will go on to read the next 50 pages. (So
maybe ebook free samples should be 50 pages long?)
</div>
<div style="text-align: left;"> </div>
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