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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #303: Is "cloud
                        computing" too murky?</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">October 10th, 2012</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        class="alignleft wp-image-3136"
                        style="margin-right: 3px;" title="clouds"
                        src="cid:part4.07010306.05010009@oplin.org"
                        alt="" height="70" width="175">How many times a
                      day do you hear or read the term "cloud
                      computing"? (Did we just hear you shout, "<em>Too</em>
                      many!"?) The term is almost as old as OPLIN,
                      dating back to <a
href="http://sourcedigit.com/903-netcentric-or-compaq-who-coined-the-term-cloud-computing/">1996</a>,
                      but it didn't really become part of our daily
                      lives until Google CEO Eric Schmidt used it at a
                      2006 industry conference. Now, after six years of
                      almost constant use, many people still aren't sure
                      what the term is supposed to mean, which has some
                      companies advocating a change.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.geekwire.com/2012/clouds-survey-cloud-computing-fluffy-stuff/">Nebulous
                          'cloud computing' term baffles most Americans</a>
                        (GeekWire/John Cook) "The <a
                          href="http://www.citrix.com/English/NE/news/news.asp?newsID=2328309">national
                          survey</a> found that a majority of Americans
                        - 54 percent - claim to never use cloud
                        computing. However, 95 percent of that group
                        actually did use a cloud-based service such as
                        online banking, shopping, social networking or
                        storing digital media. Meanwhile, a majority of
                        1,006 respondents thought cloud computing was
                        connected to the weather, and that stormy
                        weather could interfere with cloud computing."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://ccskguide.org/cloud-computing-buzzwords/">Cloud
                          computing buzzwords</a> (CCSK Guide)
                        "Gartner's hype report demonstrates that it's
                        important to define terms well. 'Confusion
                        remains the norm,' according to <a
                          href="http://www.gartner.com/it/page.jsp?id=2124315">Gartner's
                          2012 report</a> on the cloud computing
                        industry. 'Many misconceptions exist around
                        potential benefits, pitfalls, and, of course,
                        cost savings.'"</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.networkcomputing.com/data-center/the-software-defined-data-center-dissect/240006848">The
                          software-defined data center: Dissecting the
                          latest buzzword</a> (Network Computing/Joe
                        Onisick) "You can't discuss any current
                        technology without its marketeers describing it
                        as a cloud-based, big-data solution that
                        provides synergy and business value through
                        blah, blah, blah. One term gaining tons of
                        traction recently is software-defined data
                        center. This one is being tossed around by execs
                        at <a
href="http://www.networkcomputing.com/virtualization/vmware-buys-nicira-validates-software-de/240004227">VMware</a>,
                        <a
                          href="https://twitter.com/EMCcorp/status/236840671128997888">EMC</a>
                        and throughout the industry."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/cloud/2012/10/is-cloud-computing-blowing-away.php">The
                          end of "cloud computing?"</a>
                        (ReadWriteWeb/Brian Proffitt) "But even if
                        neither of those terms make any headway, given
                        the sour taste that many in the IT industry are
                        getting from the predictable overuse of the term
                        cloud, it's not a far stretch to imagine the
                        rise of some alternative descriptions. 'Cloud
                        computing' won't be the first term to journey to
                        the Island of Misfit Buzzwords, joining 'fuzzy
                        logic,' 'information superhighway' and 'data
                        warehousing.'"</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Fib
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">22 percent
                      of Americans admit that they're just pretending to
                      understand what cloud computing is whenever the
                      topic comes up.
                    </div>
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