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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #303: Is "cloud
computing" too murky?</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">October 10th, 2012</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
class="alignleft wp-image-3136"
style="margin-right: 3px;" title="clouds"
src="cid:part4.07010306.05010009@oplin.org"
alt="" height="70" width="175">How many times a
day do you hear or read the term "cloud
computing"? (Did we just hear you shout, "<em>Too</em>
many!"?) The term is almost as old as OPLIN,
dating back to <a
href="http://sourcedigit.com/903-netcentric-or-compaq-who-coined-the-term-cloud-computing/">1996</a>,
but it didn't really become part of our daily
lives until Google CEO Eric Schmidt used it at a
2006 industry conference. Now, after six years of
almost constant use, many people still aren't sure
what the term is supposed to mean, which has some
companies advocating a change.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.geekwire.com/2012/clouds-survey-cloud-computing-fluffy-stuff/">Nebulous
'cloud computing' term baffles most Americans</a>
(GeekWire/John Cook) "The <a
href="http://www.citrix.com/English/NE/news/news.asp?newsID=2328309">national
survey</a> found that a majority of Americans
- 54 percent - claim to never use cloud
computing. However, 95 percent of that group
actually did use a cloud-based service such as
online banking, shopping, social networking or
storing digital media. Meanwhile, a majority of
1,006 respondents thought cloud computing was
connected to the weather, and that stormy
weather could interfere with cloud computing."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://ccskguide.org/cloud-computing-buzzwords/">Cloud
computing buzzwords</a> (CCSK Guide)
"Gartner's hype report demonstrates that it's
important to define terms well. 'Confusion
remains the norm,' according to <a
href="http://www.gartner.com/it/page.jsp?id=2124315">Gartner's
2012 report</a> on the cloud computing
industry. 'Many misconceptions exist around
potential benefits, pitfalls, and, of course,
cost savings.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.networkcomputing.com/data-center/the-software-defined-data-center-dissect/240006848">The
software-defined data center: Dissecting the
latest buzzword</a> (Network Computing/Joe
Onisick) "You can't discuss any current
technology without its marketeers describing it
as a cloud-based, big-data solution that
provides synergy and business value through
blah, blah, blah. One term gaining tons of
traction recently is software-defined data
center. This one is being tossed around by execs
at <a
href="http://www.networkcomputing.com/virtualization/vmware-buys-nicira-validates-software-de/240004227">VMware</a>,
<a
href="https://twitter.com/EMCcorp/status/236840671128997888">EMC</a>
and throughout the industry."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/cloud/2012/10/is-cloud-computing-blowing-away.php">The
end of "cloud computing?"</a>
(ReadWriteWeb/Brian Proffitt) "But even if
neither of those terms make any headway, given
the sour taste that many in the IT industry are
getting from the predictable overuse of the term
cloud, it's not a far stretch to imagine the
rise of some alternative descriptions. 'Cloud
computing' won't be the first term to journey to
the Island of Misfit Buzzwords, joining 'fuzzy
logic,' 'information superhighway' and 'data
warehousing.'"</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Fib
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">22 percent
of Americans admit that they're just pretending to
understand what cloud computing is whenever the
topic comes up.
</div>
<div style="text-align: left;"> </div>
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