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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #307: More books
for the coffee table</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">November 7th, 2012</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
class="alignleft wp-image-3215" title="coffee
table"
src="cid:part4.06000000.07000201@oplin.org"
alt="" height="87" width="154">A couple of
recent news items about publishing caught our
attention and got us thinking. Bowker <a
href="http://paidcontent.org/2012/10/24/bowker-number-of-self-published-books-up-287-since-2006/">reported</a>
that "the number of print and ebooks
self-published annually is up by 287 percent since
2006." That's not really a big surprise, we all
probably suspected something like that. Also, it
seems that publishers of photo-rich coffee table
books are <a
href="http://www.marketplace.org/topics/business/coffee-table-books-weather-publishings-decline">doing
quite well</a> in comparison to the rest of the
industry. Which is also not a surprise to anyone
who's browsed the shelves of a big bookstore
lately. So has anyone thought to combine these two
trends? Of course they have.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theindependentpublishingmagazine.com/2012/08/is-photobook-new-self-publishing.html">Is
the photobook the new self-publishing
phenomenon?</a> (The Independent Publishing
Magazine/Mick Rooney) "It's no coincidence that
we have seen a marked increase in photo and
image cloud services like Flickr, Instagram and
Picasa. We are living in a highly image-laden
world and we may be about to see the written
word concede considerable ground to the visual
image. Post anything up to your Facebook or
Google+ account and you can be assured the ones
with photographs or graphic images will garner
the most interest and traffic. The social
network Pinterest has built its entire platform
around the visual image. Sometimes a few words
along with a strong image can deliver a more
powerful message than a thousand words."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://nonphotography.com/blog/recommended/self-publishing-a-photo-book-with-print-on-demand-review/">Self
publishing a photo book with print on demand
[review]</a> (More than Photography/Nitsa)
"Almost every digital printing service on the
net offers to create an impressive coffee table
photo book for you using the beautiful images
you shot during your recent vacation to Hawaii.
Kodak Gallery, Shutterfly, DotPhoto, Wallgreens
Photo Center to name a few. And they are all
fantastic and will supply you with a great
service and a high quality photo book. However,
most of these services will charge a relatively
high price for these books and do not offer you
a place to sell these books to potential
customers."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.guardian.co.uk/artanddesign/2012/jul/25/photobook-phenomenon-self-publish-be-happy">The
DIY photobook phenomenon</a> (The
Guardian/Sean O'Hagan) "SPBH [Self Publish, Be
Happy] is the brainchild of writer and academic
Bruno Ceschel. It was founded with the aim of
'celebrating, studying and promoting
self-published photobooks' via events,
publications and the web. Not strictly a
publisher, SPBH runs workshops that show
photographers how to make and distribute their
own books, posting the results on their daily
blog and acting as a repository of knowledge."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.borrowlenses.com/blog/2012/01/opinion-ibooks-author-why-photographers-should-care/">Opinion:
iBooks Author - why photographers should care</a>
(BorrowLenses/Sohail Mamdani) "If you write
something that's compelling enough, that you put
enough of an effort into marketing, then you
stand a pretty good chance of making <em>some</em>
money. Those chances are a lot better than the
chances of you getting picked up by, say,
Peachpit to write a book for them. Now you have
the tools to create your own photography book
with a layout and look that's aesthetically
pleasing, and the means to distribute that
book."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Money
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Before you
decide to get rich by selling a self-published
photo book of your trip to the zoo, keep in mind
that most of the digital publishing companies
mentioned in the articles above make money by
selling only a few copies each of thousands of
titles and then keeping about 20% of the cash from
each sale.
</div>
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