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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #307: More books
                        for the coffee table</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">November 7th, 2012</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        class="alignleft wp-image-3215" title="coffee
                        table"
                        src="cid:part4.06000000.07000201@oplin.org"
                        alt="" height="87" width="154">A couple of
                      recent news items about publishing caught our
                      attention and got us thinking. Bowker <a
href="http://paidcontent.org/2012/10/24/bowker-number-of-self-published-books-up-287-since-2006/">reported</a>
                      that "the number of print and ebooks
                      self-published annually is up by 287 percent since
                      2006." That's not really a big surprise, we all
                      probably suspected something like that. Also, it
                      seems that publishers of photo-rich coffee table
                      books are <a
href="http://www.marketplace.org/topics/business/coffee-table-books-weather-publishings-decline">doing
                        quite well</a> in comparison to the rest of the
                      industry. Which is also not a surprise to anyone
                      who's browsed the shelves of a big bookstore
                      lately. So has anyone thought to combine these two
                      trends? Of course they have.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.theindependentpublishingmagazine.com/2012/08/is-photobook-new-self-publishing.html">Is
                          the photobook the new self-publishing
                          phenomenon?</a> (The Independent Publishing
                        Magazine/Mick Rooney) "It's no coincidence that
                        we have seen a marked increase in photo and
                        image cloud services like Flickr, Instagram and
                        Picasa. We are living in a highly image-laden
                        world and we may be about to see the written
                        word concede considerable ground to the visual
                        image. Post anything up to your Facebook or
                        Google+ account and you can be assured the ones
                        with photographs or graphic images will garner
                        the most interest and traffic. The social
                        network Pinterest has built its entire platform
                        around the visual image. Sometimes a few words
                        along with a strong image can deliver a more
                        powerful message than a thousand words."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://nonphotography.com/blog/recommended/self-publishing-a-photo-book-with-print-on-demand-review/">Self
                          publishing a photo book with print on demand
                          [review]</a> (More than Photography/Nitsa)
                        "Almost every digital printing service on the
                        net offers to create an impressive coffee table
                        photo book for you using the beautiful images
                        you shot during your recent vacation to Hawaii.
                        Kodak Gallery, Shutterfly, DotPhoto, Wallgreens
                        Photo Center to name a few. And they are all
                        fantastic and will supply you with a great
                        service and a high quality photo book. However,
                        most of these services will charge a relatively
                        high price for these books and do not offer you
                        a place to sell these books to potential
                        customers."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.guardian.co.uk/artanddesign/2012/jul/25/photobook-phenomenon-self-publish-be-happy">The
                          DIY photobook phenomenon</a> (The
                        Guardian/Sean O'Hagan) "SPBH [Self Publish, Be
                        Happy] is the brainchild of writer and academic
                        Bruno Ceschel. It was founded with the aim of
                        'celebrating, studying and promoting
                        self-published photobooks' via events,
                        publications and the web. Not strictly a
                        publisher, SPBH runs workshops that show
                        photographers how to make and distribute their
                        own books, posting the results on their daily
                        blog and acting as a repository of knowledge."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.borrowlenses.com/blog/2012/01/opinion-ibooks-author-why-photographers-should-care/">Opinion:
                          iBooks Author - why photographers should care</a>
                        (BorrowLenses/Sohail Mamdani) "If you write
                        something that's compelling enough, that you put
                        enough of an effort into marketing, then you
                        stand a pretty good chance of making <em>some</em>
                        money. Those chances are a lot better than the
                        chances of you getting picked up by, say,
                        Peachpit to write a book for them. Now you have
                        the tools to create your own photography book
                        with a layout and look that's aesthetically
                        pleasing, and the means to distribute that
                        book."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Money
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Before you
                      decide to get rich by selling a self-published
                      photo book of your trip to the zoo, keep in mind
                      that most of the digital publishing companies
                      mentioned in the articles above make money by
                      selling only a few copies each of thousands of
                      titles and then keeping about 20% of the cash from
                      each sale.
                    </div>
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