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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #310: Getting
                        the picture</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">November 28th, 2012</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        class="alignleft wp-image-3273" title="red book"
                        src="cid:part4.06040603.06080507@oplin.org"
                        alt="" height="132" width="94">Librarians know
                      about metadata. So do search engines. Those words
                      that describe something are often critical to
                      being able to find it. Searching a library catalog
                      for a specific title (part of the metadata) works
                      very well, as does searching for things on the
                      Internet that have clear and accurate
                      descriptions. But we've all experienced the
                      library patron who says, "I don't remember the
                      title, but it was a big, red book with a green
                      leaf on the cover," or some similarly unhelpful
                      description. Like many people, they have good
                      visual memory of what the book looks like, even if
                      they can't remember the words on the cover. Search
                      engines and other applications have the same
                      problem when trying to find a poorly described
                      image or video on the Internet, but computer
                      techies are working hard to find a solution.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2012/11/20/science/for-web-images-creating-new-technology-to-seek-and-find.html">Seeking
                          a better way to find web images</a> (New York
                        Times/John Markoff) "Now, along with computer
                        scientists from Princeton, Dr. Li, 36, has built
                        the world's largest visual database in an effort
                        to mimic the human vision system. With more than
                        14 million labeled objects, from obsidian to
                        orangutans to ocelots, the database has because
                        a vital resource for computer vision
                        researchers. The labels were created by humans.
                        But now machines can learn from the vast
                        database to recognize similar, unlabeled
                        objects, making possible a striking increase in
                        recognition accuracy."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.fastcompany.com/3002412/midnight-epiphany-changed-likecom-over-hyped-failure-100-million-acquisition">The
                          midnight epiphany that changed Like.com from
                          an over-hyped failure to a $100 million
                          acquisition</a> (Fast Company/Sindya N. Bhano)
                        "This second iteration of the Riya's technology
                        allowed users to find an image, say of a strappy
                        red shoe, and request Like.com to do a 'Likeness
                        search' to find similar items. Users could find
                        variations of products in different colors, shop
                        for clothing similar to what celebrities were
                        wearing, and upload images of their favorite
                        items, then scour the web for similar items."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://betakit.com/2012/11/05/gazemetrix-using-image-recognition-tech-to-find-branded-instagram-photos">gazeMetrix
                          using image recognition tech to find branded
                          Instagram photos</a> (BetaKit/Humayun Khan)
                        "The company's technology uses an algorithm that
                        breaks down the unique characteristics of a
                        brand's logo, everything from the corners,
                        shapes, lines, shadows, and colors, to create a
                        brand signature. From there each photo is
                        processed using what Singh termed 'fuzzy
                        matching,' which means that even if the logo in
                        the image is only partially showing, is on a
                        wrinkled t-shirt or any piece of clothing or
                        anywhere else, it will still pick it up and
                        match it to the brand. What brands can then do
                        is aggregate all the images containing their
                        logo and eventually will be able to interact
                        with those who uploaded the photos to boost
                        brand engagement."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.eetimes.com/electronics-news/4370129/DARPA-foresees-breakthroughs-in-computer-vision">DARPA
                          seeks breakthroughs in computer vision</a> (EE
                        Times/Rick Merritt) "The Mind's Eye program aims
                        to develop breakthrough algorithms for
                        automatically recognizing and describing human
                        activities. Donlon showed small steps
                        forward-and a few bloopers-from his first 18
                        months of work on the three-year effort. For
                        example, efforts of a dozen systems failed to
                        recognize a running dog; one described a
                        collision between two shopping carts as 'the car
                        left.' In particular, current algorithms have
                        difficulty detecting forearm motions that are
                        key to activities of high interest such as
                        giving and taking."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Images
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">If a
                      picture is worth a thousand words, there's an
                      incredible amount of non-textual information on
                      the Internet. Five million <a
href="http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651">images
                        a day</a> are uploaded to Instagram alone.
                    </div>
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