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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #311: It's just
good business</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">December 5th, 2012</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
class="alignleft wp-image-3292"
title="BitTorrent"
src="cid:part4.07030105.03000201@oplin.org"
alt="" height="100" width="100">We've noted <a
href="http://www.oplin.org/4cast/?p=2563">before</a>
in this blog that the BitTorrent protocol in
itself is not evil, despite its reputation. The
problem is the way people use what is actually
just a very efficient way to transfer files over
the Internet. Now the BitTorrent company (yes,
it's a company) is <a
href="http://bits.blogs.nytimes.com/2012/11/30/bittorrents-plan-for-2013-go-legit/">making
a push</a> to improve its image and be seen as a
legitimate business. How does this affect
libraries? Well, remember that ebooks are just big
electronic files that need to be transferred over
the Internet.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2012/11/25/bittorrent-matt-mason-interview/">BitTorrent's
Matt Mason on rethinking the music industry
business model: 'The hustle is changing'</a>
(TechCrunch/Anthony Ha) "The bigger problem,
[Matt Mason, BitTorrent executive director of
marketing] said, is that the entertainment
industry's terms are too onerous: 'The deals
just don't make sense.' So BitTorrent works with
artists on one-off experiments. For example, it
collaborated with DJ Shadow and his digital
marketing agency Fame House to create a bundle
with exclusive content around his release <em>Hidden
Transmissions From The MPC Era (1992-1996)</em>,
and it ran ads for free software alongside those
bundles."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://gizmodo.com/5964835/bittorrents-trying-hard-to-get-friendly-with-the-entertainment-industry">BitTorrent
wants to be Hollywood's new best friend</a>
(Gizmodo/Eric Limer) "And it makes sense,
BitTorrent has a gigantic user-base, more than
Hulu, Netflix, and Spotify combined, times two.
And it's an efficient way to download large
files, much better than pulling them from a
single source. But are all those users there
because BitTorrent is great, or because free
(pirated) content abounds? BitTorrent is betting
on the former."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.multichannel.com/ott/bittorrent-inks-deals-20-tv-set-makers/140281">BitTorrent
inks deals with 20 TV set makers</a>
(Multichannel News/Todd Spangler) "'You may not
see them as much in the U.S.,' [BitTorrent CEO
Eric Klinker] said. That's because for many
Internet-connected HDTVs marketed in the U.S.,
the manufacturers already have deals with
streaming-video providers such as Netflix,
according to Klinker. 'We are competing with the
Netflixes and Hulus for space on the
television,' Klinker said."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://readwrite.com/2012/11/29/is-bittorrent-the-future-of-book-publishing-tim-ferriss-is-banking-on-it">Is
BitTorrent the future of book publishing? Tim
Ferriss is banking on it</a>
(ReadWriteWeb/John Paul Titlow) "For Ferriss,
BitTorrent is just an incredibly efficient way
to distribute content to a large number of
users. And BitTorrent has plenty of them. When
asked why he wanted to enter into this
partnership, the first words out of Ferriss's
mouth were 'one hundred and sixty million
users.' It's hard to argue with that."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Bandwidth
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Last
February, we reported that people using the
BitTorrent protocol accounted for about 20% of all
Internet bandwidth use, but that number is
shrinking in the face of competition from
video-streaming services like Netflix and may be
down to 10% by 2015.
</div>
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