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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #316: Texting is
old school</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">January 9th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
style="margin-right: 10px;" alt="texting"
src="cid:part4.05010409.03080207@oplin.org"
height="90" width="144" align="left">Many
libraries use SMS (Short Message Service), usually
known as "text messaging," instead of email or a
phone call to notify patrons when their books are
overdue, or when reserves are ready for them to
pick up, or other such library-to-patron
communication. [Disclaimer: OPLIN provides a <a
href="http://oplin.org/sms">free SMS portal</a>
that Ohio public libraries can use for such
notifications.] SMS texting has been a standard
feature of cell phones for many years now. But as
smartphones - really a computer in your pocket -
become more sophisticated, web-based messaging
apps that bypass the cellular carrier and their
texting charges are becoming increasingly popular.
That shift may not be a problem for libraries,
however; messaging apps work well for chatting
with friends, but SMS could still be better for
business communications.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.fiercemobilecontent.com/story/sms-traffic-and-revenues-decline-first-time-ever-us-chetan-sharma-says/2012-11-12">SMS
traffic and revenues decline for the first
time ever in U.S., Chetan Sharma says</a>
(FierceMobileContent/Jason Ankeny) "Although
U.S. subscribers still send an average of more
than 650 text messages per month, data indicates
that messaging revenues have peaked, Sharma
said. 'It might be early to say if the decline
has begun or the market segment will sputter
along before the decline takes place. Once the
market segment reaches the 70-90 percent
penetration mark, the decline begins and we
might be seeing the start of the decline in
messaging revenue,' he noted."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://businesstoday.intoday.in/story/cheap-instant-messaging-apps-for-smartphones-edging-out-sms/1/191184.html">SMS
is sad coz we love IM</a> (Business
Today/Nandagopal Rajan) "Mobile communications
research firm Ovum estimates that by 2016 these
new platforms will cost carriers about $54
billion in revenue. Neha Dharia, consumer
telecoms analyst at Ovum, says it will become
harder to increase SMS revenue as Internet-based
messaging services become more popular."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://readwrite.com/2012/12/04/as-sms-turns-20-it-marches-towards-irrelevance">SMS
turns 20, marches towards irrelevance</a>
(ReadWrite.com/Dan Rowinski) "SMS was
instrumental in the popularization of the
Internet-based pidgin language as people across
the world replaced numbers for words and
truncated whole sentences to fit into
160-character messages. Love it or hate it, but
the pervasiveness of SMS has forever ingrained
'LOL,' 'OMG' and '4ever' into the English
lexicon."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theverge.com/2012/12/4/3725498/facebook-messenger-account-requirement-sms-whatsapp-bbm">Facebook
Messenger for Android drops account
requirement, taking on SMS and WhatsApp</a>
(The Verge/Dieter Bohn) "At its 20-year
anniversary, the lowly SMS message is under
assault from a lot of players besides Facebook.
Offering the app without requiring a Facebook
account is a surprising first for the company,
but perhaps necessary to ensure that there are
no hurdles between it and the thing that will
most likely crown the messaging king: ubiquity.
WhatsApp has clearly taken the lead in the
space...."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Age
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">According
to a recent National Consumer Study by Experian
Simmons, almost half (48%) of young adults aged
18-24 feel that text messages are just as
meaningful as phone calls.
</div>
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