<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body text="#000000" bgcolor="#FFFFFF">
<br>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style></style>
<table class="backgroundTable" width="100%" bgcolor="#ffffff"
cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td valign="top" align="left">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top: 0px solid rgb(0, 0, 0);
border-bottom: 1px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255); text-align:
center;" align="center"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 200%;
font-family: verdana; text-decoration: none;">Email
not
displaying correctly? <a
href="http://www.oplin.org/4cast/"
style="font-size: 10px; color: rgb(0, 0, 255);
line-height: 200%; font-family: verdana;
text-decoration: none;">View
it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(51, 51, 51);
border-bottom: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255);">
<center><a href=""><img id="editableImg1"
src="cid:part2.09040504.02070704@oplin.org"
title="OPLIN" alt="OPLIN 4Cast" align="middle"
border="0"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width: 763px; height: 877px;"
bgcolor="#ffffff" cellpadding="20" cellspacing="0">
<tbody>
<tr>
<td style="font-size: 12px; color: rgb(0, 0, 0);
line-height: 150%; font-family: trebuchet ms;"
valign="top"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
bgcolor="#ffffff">
<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #323: Cookies
from the third party</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">February 27th, 2013</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="cookie"
src="cid:part4.03060204.01010406@oplin.org"
height="78" width="76" align="left">You may have
seen some headlines last week about plans for the
Firefox browser to start blocking "third-party"
cookies. In a previous <a
href="http://www.oplin.org/4cast/?p=2179">4cast</a>
we've talked about "zombie" cookies, and now it
seems there are also party cookies, some of which
apparently need blocking. As it happens, Apple's
Safari browser has been blocking third-party
cookies by default for over a decade, causing some
companies (and even some Safari users) to search
for workarounds. So what's all the fuss about?
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theverge.com/2013/2/23/4023078/firefox-to-start-blocking-cookies-from-third-party-advertisers">Firefox
to follow Safari, start blocking cookies from
third-party advertisers</a> (The Verge/Jeff
Blagdon) "A cookie is a digital identifier that
allows a site to store information about you
pseudonymously, like the contents of your online
shopping cart. By setting cookies, a third-party
ad network can track users' browsing activity
across all the sites on which it serves ads,
forming the basis for what's called Online
Behavioral Advertising (OBA), or the selling of
targeted ads to individual users."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.adweek.com/news/technology/ad-networks-beware-firefox-block-third-party-cookies-147513">Ad
networks beware: Firefox to block third-party
cookies</a> (Adweek/Katy Bachman) "In
practice, both Google Chrome and Microsoft
Internet Explorer allow third-party cookies. How
much impact Firefox's new policy will have on
online behavior advertising is hard to estimate;
Firefox has about 20 to 30 percent of browswers.
The big question is whether Microsoft and
Google, the big two companies that depend on
online advertising, will follow suit. Microsoft
last year raised the ire of the advertising
community by rolling out a default Do Not Track
browser header, which sends a signal to third
parties not to track users. However, the ad
community said it would <a
href="http://www.adweek.com/news/technology/advertisers-microsoft-reverse-course-do-not-track-browser-144109">not
honor</a> the setting."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/business/2013/02/firefox-22-will-block-third-party-cookies/">Firefox
22 will block third-party cookies</a> (Ars
Technica/Megan Geuss) "The balance between user
privacy and money from advertisers has been
difficult to strike. Last February, the US
suggested companies agree to an 'Internet
Privacy Agreement' that would protect users who
added themselves to a 'Do Not Track' list.
Despite the publication of that agreement,
little real change has occurred in companies'
practices."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://webpolicy.org/2013/02/22/the-new-firefox-cookie-policy/">The
new Firefox cookie policy</a> (Web
Policy/Jonathan Mayer) "If a Firefox user
appears to have intentionally interacted with
your content, take the same approach as for
Safari users. Examples of content within this
category include Facebook apps and comment
widgets where a user has typed text. If a user
does not seem to have intentionally interacted
with your content, or if you're uncertain, you
should ask for permission before setting
cookies. Most analytics services, advertising
networks, and unclicked social widgets would
come within this category."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Helpful
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Anant Garg
has blogged a nice explanation (with diagrams) of
how third-party cookies work, "<a
href="http://anantgarg.com/2012/02/18/busting-the-cookies-and-privacy-myth/">Busting
the cookies and privacy myth</a>."
</div>
<div style="text-align: left;"> </div>
<!-- End paste of web source here --> </td>
</tr>
<tr>
<td style="" solid="" background-color:="" rgb(255,=""
255,="" 255);="" >="" valign="top" width="760"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"><span
style="font-size: 10px; color: rgb(96, 96, 96);
line-height: 100%; font-family: verdana;">
<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
</li>
</ul>
</span> </td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 204);" valign="top"
width="760"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg">
<br>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<title>OPLIN 4Cast</title>
<style>
.headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
.adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
.headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
.title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
.subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
.defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
.footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
.footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
a { color:#0000FF; color:#0000FF; color:#0000FF; }
</style>
</body>
</html>