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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #324: Facebook
and young adults</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 6th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="FB question"
src="cid:part4.08060005.05020200@oplin.org"
height="92" width="95" align="left">Many public
libraries have active Facebook accounts, and many
of them originally joined Facebook in an effort to
connect with their younger library users. But
nothing stays the same, especially not in social
media, and it may be that Facebook will not be the
best way to reach young adults in the near future.
There is both anecdotal and statistical evidence
of a growing shift away from Facebook among young
adults. That doesn't mean your library should
abandon Facebook; it just means you should be
aware that your audience is shifting.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.pewinternet.org/Reports/2013/Coming-and-going-on-facebook/Key-Findings.aspx">Coming
and going on Facebook</a> (Pew Internet/Lee
Rainie, Aaron Smith, Maeve Duggan) "Young adults
are the most likely forecasters of decreased
engagement. Some 38% of Facebook users ages
18-29 expect to spend less time using the site
in 2013, although a majority of users across age
groups anticipate that their Facebook usage will
remain largely stable in the year to come."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theverge.com/2013/3/1/4049592/the-age-of-the-brag-is-over-why-facebook-might-be-losing-teens">The
age of the brag is over: why Facebook might be
losing teens</a> (The Verge/Ellis Hamburger)
"When Facebook launched, it was cool to expose
details about yourself, like what movies you
like, what you're doing right now, and who
you're in a relationship with. It was, dare I
say, exhilarating - being able to share freely
with the world without having to learn how to
code or even how to apply a MySpace theme. At
some point, adding these details, like hundreds
of photos from a recent vacation and status
updates about your new job amounted to bragging
- force-feeding Facebook friends information
they didn't ask for. What was once cool was now
uncool."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://news.cnet.com/8301-1023_3-57572154-93/why-teens-are-tiring-of-facebook/">Why
teens are tiring of Facebook</a>
(CNET/Jennifer Van Grove) "For tweens and teens,
Instagram - and, more recently, <a
href="http://www.snapchat.com/">SnapChat</a>,
an app for sending photos and videos that appear
and then disappear - is the opposite of
Facebook: simple, seemingly secret, and fun.
Around schools, kids treat these apps like pot,
enjoyed in low-lit corners, and all for the
undeniable pleasure and temporary fulfillment of
feeling cool. Facebook, meanwhile, with its
Harvard dorm room roots, now finds itself
scrambling to keep up with the tastes of the
youngest trendsetters - even as it has its hooks
in millions of them since it now owns
Instagram."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://money.msn.com/saving-money-tips/post.aspx?post=19f6c246-fe83-4e2b-ad1d-121ac1fc07aa">Teens
say 'later' to Facebook, shift to photo chats</a>
(MSN Money/Michelle V. Rafter) "Young fans have
helped make Instagram and Snapchat the third-
and fourth-most popular free photo apps for
Apple iOS, and the Nos. 19 and 22 most popular
free apps overall, according to mobile app
researcher AppData. Kids who've grown up hearing
their parents lectures on the dangers of posting
inappropriate material online like the ephemeral
nature of Snapchat, which many use to send
'selfies,' pictures of themselves posing, making
faces or being silly."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Business
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">As
mentioned above, Facebook may not be too concerned
about losing teens from their site. The Facebook
company paid $715 million last year to buy
Instagram, one of the new, cool apps.
</div>
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