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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #326: Teens
carry the web with them</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 20th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="HTC One"
src="cid:part4.00000000.07020902@oplin.org"
height="130" width="85" align="left">The Pew
Research Center released <a
href="http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx">another
report</a> last week, called "Teens and
Technology 2013," in their series discussing youth
and privacy. Many libraries (correctly) look to
their young adult patrons to give them some
indication of how their future library services
should be designed. This new Pew study contains
some interesting information that may help you
decide how your <em>online</em> library services
should be designed, if you want to engage young
adults now and keep them engaged with the library
in the future. (Hint: the online library should
look good on a smartphone.)
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.redorbit.com/news/technology/1112802449/pew-study-teen-mobile-internet-use-soaring-031313/">Pew
survey shows mobile Internet use soaring among
teens</a> (redOrbit/Michael Harper) "Even
though a majority of teens have access to other
means of computing, one out of every four teens
says they access the web on their cell phone
more often than on traditional computers.
Unsurprisingly, this number increased most
dramatically among teens who have their own
smartphones: One half of these teens say they're
more likely to connect to the web on their smart
device."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.pewinternet.org/Reports/2013/Teens-and-Tech/Summary-of-Findings.aspx">Summary
of findings</a> (Pew Internet/Mary Madden,
Amanda Lenhart, Maeve Duggan, Sandra Cortesi,
Urs Gasser) "Older girls are especially likely
to be cell-mostly internet users; 34% of teen
girls ages 14-17 say they mostly go online using
their cell phone, compared with 24% of teen boys
ages 14-17. This is notable since boys and girls
are equally likely to be smartphone owners.
Among older teen girls who are smartphone
owners, 55% say they use the internet mostly
from their phone."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://gigaom.com/2013/03/12/study-one-in-four-teens-access-the-internet-primarily-through-mobile/">Study:
One in four teens access the internet
primarily through mobile</a> (GigaOM/Eliza
Kern) "Interesting, teenagers from lower income
families are more likely to access the internet
primarily through cell (30 percent of teens from
households earning less than $30,000 per year,
compared to 14 percent from households earning
$50,000-$74,999 and 24 percent from households
at more than $75,000.) And probably to no one's
suprise, teenagers are the age group most likely
to be accessing the internet, still out pacing
older users, particularly those over 65, by a
wide margin."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://marketingland.com/pew-50-percent-of-smartphone-teens-go-mostly-mobile-for-internet-36177">Generation
M: 50 percent of smartphone teens go "mostly
mobile" for Internet</a> (Marketing Land/Greg
Sterling) "The implications of all this are
pretty clear. Mobile looms even larger for
people between the ages of 12 and 18 (as many as
22 million today) than it does for adults today.
As this 'generation M' (for mobile) matures and
'takes control,' their preferred Internet
devices will probably remain tablets and
smartphones."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Sharing
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Perhaps
the teen tendency toward mobile Internet access
partially results from the fact that they have
their own individual smartphones. 71% reported
that they have to share the Internet computer they
have at home.
</div>
<div style="text-align: left;"> </div>
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