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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #327: Sending
bacn</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 27th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="bacon"
src="cid:part4.02000505.04060600@oplin.org"
height="85" width="120" align="left">This week,
we had to make a choice. Should we do a sagacious
blog post about <a
href="http://www.nytimes.com/2013/03/22/technology/testing-a-new-class-of-speedy-computer.html">computing
based on quantum mechanics</a>? Or should we
write about bacn? Guess which one we chose. But
don't be misled into thinking we're going to blog
about food (finally!) and can't spell. Bacn is the
name that was coined in 2007 for the stuff in
email inboxes that's halfway between spam ("fake
ham") and personal email ("real ham"), and is now
so prevalent as to be a nuisance. It's email
people requested once upon a time, for one reason
or another, that has now become annoying. If your
library sends out newsletters by email - as we
send the <em>4cast</em> to some librarians - you
might need to be careful about becoming a nuisance
and ending up in the "junk" folder.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.clickz.com/clickz/conference/2121419/graymail-affect-email-program">'Graymail':
How it will affect your email program</a>
(ClickZ/Mike Hotz) "Unlike spam, a 'bacn' email
is one recipients actually requested, such as
Facebook and Twitter notifications, Google News
updates, and Groupon daily deals. However, those
recipients no longer read those emails
regularly. Maybe they don't think the content is
interesting, or they no longer use the products
or services advertised, or the sending frequency
is too high."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/news/technology-21830739">Why
your inbox fills with bacn instead of spam</a>
(BBC News/Mark Ward) "The tools used to stop
spam get in the way of stopping these messages
precisely because they occupy that
hard-to-define space between real junk and real
messages. On the one hand, they are legitimate
because people have signed up to receive them,
they come from reputable web domains and have
the same syntax as real messages. However, they
are also slightly spammy because they arrive so
regularly and some of their language resembles
the hyperbole employed by most junk mail."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blog.glider.io/bacn-is-the-new-spam/">Bacn
is the new spam</a> (Glider Blog/Herwig
Konings) "For every $1 invested in email
marketing, $40 in sales are returned. That is
double the return on search or display ads, and
triple the return of social [...]. This golden
goose tactic of email marketing for retailers is
now turning into an annoyance for consumers.
What is a person to do when they want to stay in
touch with multiple retailers and commercial
email senders? Many are saying simply
unsubscribe and your inbox will be clutter free!
I respectfully disagree. Commercial senders are
still important to consumers and they still want
to see these messages when they have time."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://theinboundevangelist.com/2013/02/11/its-a-thin-line-between-spam-and-bacn/">It's
a thin line between spam and bacn</a> (Inbound
Evangelist/Dan Moyle) "Now, don't be afraid to
email the people in your database often.
Research shows that people don't unsubscribe
until they're getting email in the ridiculous
range. I'm talking once a day if all they want
is a newsletter, or every hour when they're
expecting a daily email. Make sure you set the
expectations and follow them. If you say you'll
email weekly, don't switch to daily."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Infographic
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Yes, there
is an <a
href="http://mashable.com/2011/03/22/bacon-infographic/">infographic</a>
about bacn, which points out that in 2010 (the
most recent statistics we could find), over 27
billion bacn emails were sent each day.
</div>
<div style="text-align: left;"> </div>
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