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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #328: Inventive
searching</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">April 3rd, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="magazine cover"
src="cid:part4.01000600.04060907@oplin.org"
height="110" width="82" align="left">The search
for better ways to search for information
continues as the Internet "heavyweights" - Google,
Microsoft, Facebook, etc. - increasingly find
themselves in direct competition with each other
to grab Internet searching traffic. Just lately
there seems to have been a spate of developments,
or rumored developments, that point to some
innovative things going on inside the companies
that make Internet searching their business. Since
libraries are also in the business of finding
information for people, we think you might find
some of these developments interesting.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://allthingsd.com/20130314/how-search-is-evolving-finally-beyond-caveman-queries/">How
search is evolving - finally! - beyond caveman
queries</a> (All Things D/Liz Gannes) "One
thing binding together much of the work Google
and other companies are doing around search
these days is that they're making it more
natural and conversational. Conversational
search is search that tries to understand
context, that makes educated guesses, that takes
voice input, that parses homonyms and adapts to
mobile environments, and that understands the
same user across multiple devices."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://broadcastengineering.com/editing/better-media-search-through-phonetics">Better
media search through phonetics</a> (Broadcast
Engineering/Michael Grotticelli) "The success of
keywords to find video clips is highly reliant
on the amount of metadata attached to that asset
at the time it was logged into the system - and
whether metadata was assigned at all. A company
called Nexidia, based in Atlanta, has developed
specialized software called 'Dialogue Search'
that eschews keywords to find audio or video
clips and instead uses phonetic sounds found on
that clip."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://searchengineland.com/is-bing-testing-subjectship-rather-than-authorship-in-its-search-results-152224">Is
Bing testing "subjectship" rather than
authorship in its search results?</a> (Search
Engine Land/Danny Sullivan) "The two arrows
point to stories that are about Kara Swisher,
with her picture shown authorship-style. But
she's not the author of these stories. She's the
subject. That wouldn't be too remarkable if Bing
were simply pulling a prominent picture out of
these stories, similar to what both Google and
Bing do for news stories. But, with the latter
example from Gawker, the image shown doesn't
actually appear on the page. Is Bing perhaps
building a knowledge base of people, so that it
can, in turn, link people or subject images back
to stories? Perhaps."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://readwrite.com/2013/03/27/microsofts-data-explorer-picking-up-where-bing-leaves-off">Microsoft's
Data Explorer: Picking up where Bing leaves
off</a> (ReadWrite/Mark Hachman) "In some
cases, the questions we have require data - a
lot of data. 'How likely is it that I will find
a job in Austin, as opposed to San Francisco?'
is a question that boils down to, at its most
basic, two comparisons: the unemployment rate
within both cities. We've also been trained by
search engines not to even hope for additional
data that might make our answer even more
valuable: if I'm a nurse, for example, I might
like to know how many hospitals, hospices and
clinics are in each town, the total number of
beds, and even data for each city such as
housing prices and the cost of living."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>PLA
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">"PLA" is
not the "Public Library Association" in this
context, it's the "Product Listing Ads" that
appear in conjunction with search engine search
results. PLAs are now driving 20+% increases in
year-to-year <a
href="http://searchengineland.com/cpc-decline-ends-rising-7-in-q1-due-to-mobile-product-listing-ads-153437">search
engine revenue</a> - which explains the fierce
competition between search engines.
</div>
<div style="text-align: left;"> </div>
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