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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #332: Traveler
info more valuable than travel info?</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">May 1st, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="suitcase"
src="cid:part4.06040903.09070503@oplin.org"
height="87" width="100" align="left">At this
time of year, as people get more serious about
planning summer vacations, travel guidebooks
become a popular item at the library, though
perhaps not as popular as they once were. The
print guidebook industry has never really
recovered from the 2008 recession, which caused
many people to delay their leisure travel, and has
partially been replaced by various online travel
resources. Last August, Google expanded its
holdings in the travel business when it bought the
Frommer's travel guides for $22 million, but what
Google eventually did with Frommer's a few weeks
ago is an interesting illustration of the kinds of
deals companies will do just to get some more
social data.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://skift.com/2013/03/21/google-quietly-pulls-plug-on-frommers-print-travel-guidebooks/">Google
quietly pulls plug on Frommer's print travel
guidebooks</a> (Skift/Jason Clampet) "Starting
with <em>Frommer's New York City With Kids</em>,
which can still be found on Amazon, Barnes &
Noble, and in other bookstore inventories and
was supposed to publish on February 19, the
entire future list of Frommer's titles will not
see the light of day. Many of the authors
attached to these 29 titles told Skift that they
were informed by editors now working at Google
that the books would not publish."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/business/2013/04/google-mines-frommers-travel-for-social-data-then-sells-the-name-back/">Google
mines Frommer's Travel for social data, then
sells the name back</a> (Ars Technica/Megan
Geuss) "Google bought ITA, a popular travel data
service, in 2010, and the restaurant rating
guide Zagat in 2011. But it was unclear how
exactly Frommer's would live on in Google's
pantheon. Last week, Google paradoxically <a
href="http://paidcontent.org/2013/04/04/arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print/">sold</a>
the Frommer's title back to the 83-year-old
eponymous founder, who said he intended to
resume publishing travel information under his
name."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://paidcontent.org/2013/04/09/google-sold-frommers-travel-but-kept-all-the-social-media-data/">Google
sold Frommer's Travel - but kept all the
social media data</a> (PaidContent/Jeff John
Roberts) "The social media data will power
Google's ongoing forays into the travel market
in which it offers services like flight and
hotel search, and Zagat reviews. In retrospect,
it appears that the social media data may have
been Google's goal along when it <a
href="http://paidcontent.org/2012/08/13/google-acquires-frommers/">obtained
Frommer's</a> from publisher John Wiley &
Sons for $22 million in August 2012."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://saugatucktechnology.com/blog/entry/google-frommer-s-and-trolling-for-social-networking-data.html">Google,
Frommer's, and trolling for social networking
data</a> (Lens 360/Bruce Guptill) "What did
Google get for seven months of effort and $22M?
Petabytes of travel-related social networking
contacts and their related behavioral data.
Google is retaining all of the data from former
Frommer's followers, from Frommer's itself as
well as from Facebook, Twitter, FourSquare, and
of course, Google+. Now, Google has a wealth of
social network user data to integrate with its
well-organized, international travel advisory
brand - Zagat - and its data management
service/platform optimized for travel data use -
ITA."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Sales
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">While <a
href="http://tech.fortune.cnn.com/2013/03/22/why-google-is-pulling-the-plug-on-frommers/">guidebook
sales</a> in the US dropped 10% to 20% after
2008, those sales seem to have stabilized
recently.
</div>
<div style="text-align: left;"> </div>
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