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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #340: Search
engine privacy</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">June 26th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="security camera"
src="cid:part4.06020702.05010804@oplin.org"
height="90" width="100" align="left">The recent
revelation of the National Security Agency's PRISM
program, which the U.S. government has used to
access people's phone and Internet search data,
has caused a lot of outrage worldwide in the last
couple of weeks. As long as a year ago, a Pew
Internet & American Life <a
href="http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx">survey</a>
found that almost three out of four people felt
that search engine tracking of their searches was
an invasion of privacy, and the news that massive
amounts of this search data are being shared with
the government must surely have increased people's
anti-tracking sentiment. And indeed, there has
been an increase in the use of search engines and
other Internet tools that do not track user data.
But on the other hand, those personalized search
results are <em>so</em> convenient....
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://howto.cnet.com/8301-11310_39-57590304-285/simple-ways-to-enhance-your-internet-privacy/">Simple
ways to enhance your Internet privacy</a>
(CNET/Dennis O'Reilly) "Who's tracking you?
Besides the government, every Internet service
you've ever used, nearly every Web site you've
ever visited, and nearly every advertiser who's
ever bought space on a page you viewed, nobody
in particular. Did I mention the people who
developed the software you use? They may be
keeping tabs on your activities, too."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://mynorthwest.com/11/2293097/DuckDuckGo-search-engine-founder-touts-privacy-for-users">DuckDuckGo
search engine founder touts privacy for users</a>
(MyNorthwest/Alyssa Kleven) "Google saves your
searches, but [DuckDuckGo founder Gabriel]
Weinberg says it's a myth that they use that
search history to target ads at you while you're
on Google.com. Over 99 percent of Google's
advertising, according to Weinberg, comes from
the keywords you type in as you search. Then,
the data saved is used on Google's other
websites, like Gmail or YouTube. Or, in some of
these cases as we're learning, it's getting in
the hands of the National Security Agency."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://searchengineland.com/duck-duck-go-prism-private-search-164333">Duck
Duck Go's post-PRISM growth actually proves no
one cares about "private" search</a> (Search
Engine Land/Danny Sullivan) "Google has little
to worry about. People don't care about search
privacy, and Duck Duck Go's growth demonstrates
this. Don't get me wrong. If you ask people
about search privacy, they'll respond that it's
a major issue.... But if you look at what people
actually do, virtually none of them make efforts
to have more private search. Duck Duck Go's
growth is an excellent case study to prove this.
Despite it growing, it's not grown anywhere near
the amount to reflect any substantial or even
mildly notable switching by the searching
public."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://business.time.com/2013/06/20/the-anonymous-internet-privacy-tools-grow-in-popularity-following-nsa-revelations/">The
anonymous Internet: Privacy tools grow in
popularity following NSA revelations</a>
(Time/Victor Luckerson) "Anonymization does have
its drawbacks. DuckDuckGo isn't as adept as
Google at anticipating what you're looking for
before you type it. Using Cryptocat means
convincing friends to also download the program
instead of just logging onto Facebook or Gmail.
Tor has been known to attract illicit
activity...."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Numbers
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">DuckDuckGo
tweeted that it is now performing over 2 million
searches a day, and StartPage and Ixquick <a
href="https://www.startpage.com/eng/press/pr-three-million.html">reported</a>
that they are performing a combined 3.5 million
searches a day. By comparison, Google performs
more than 400 million searches a day.
</div>
<div style="text-align: left;"> </div>
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