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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #343: On
                        displays</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">July 17th, 2013</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        alt="smart watch"
                        src="cid:part4.03060001.09060701@oplin.org"
                        height="110" width="95" align="left">The next
                      big technology excitement looks like it may be the
                      <a
href="http://thenextweb.com/gadgets/2013/07/02/best-buy-begins-selling-149-pebble-smartwatch-online-retail-launch-coming-on-july-7/">advent
                        of smart watches</a> - or <a
href="http://thewirecutter.com/reviews/the-best-smartwatch-right-now-is-the-pebble-but-honestly-theyre-all-kind-of-crummy/">maybe
                        not</a>. Smart watches in themselves are
                      probably not going to initiate changes to library
                      tech, but some of the new technologies in smart
                      watches may eventually migrate to other
                      technologies. For example, some smart watch makers
                      are preparing to use new color display technology
                      that requires much less power than current
                      power-hungry LCD displays, so their watches can
                      make do with smaller batteries. That kind of
                      technology could conceivably find its way into
                      self-contained low-power digital displays - like
                      library signage, perhaps?
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://qz.com/102646/takeaways-from-every-single-smart-watch/">What
                          I learned from researching almost every single
                          smart watch that has been rumored or announced</a>
                        (Quartz/Christopher Mims) "Qualcomm's rumored
                        smart watch, for example, supposedly uses
                        Mirasol, a kind of reflective, full-color
                        display that requires no power unless it's being
                        updated. (Mirasol displays color by refracting
                        light like a butterfly's wings, rather than
                        emitting actual red, green and blue light, like
                        an LCD.)"</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/gadgets/2013/05/this-is-cool-qualcomm-shows-off-its-mirasol-display/">This
                          is cool: Qualcomm shows off its Mirasol
                          display</a> (Ars Technica/Florence Ion) "The
                        Mirasol display is touted for its
                        energy-efficiency. It offers a six-times-over
                        power advantage compared to both LCD and OLED
                        displays, which means it would be the kind of
                        display that a smartphone would make great use
                        of. It's made with a micro-electro-mechanical
                        system (MEMS) based on Interferometric
                        Modulation (IMOD) technology...."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.pcworld.idg.com.au/article/465698/qualcomm_invests_second_60_million_sharp_next-gen_displays/">Qualcomm
                          invests second $60 million in Sharp for
                          next-gen displays</a> (PC World/Jay Alabaster)
                        "Traditional LCD screens have a white back light
                        that sits behind an array of liquid crystal
                        pixels, each paired with a color filter to allow
                        light of a certain color to pass. MEMs screens
                        use a back light that cycles through a sequence
                        of colors, synchronized with an array of tiny
                        shutters that serve as pixels, flashing open
                        briefly to let certain colors through. The MEMS
                        shutters have a faster reaction time than LCD
                        pixels, and don't require color filters so the
                        back light needs less power to operate."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.digitaltrends.com/mobile/qualcomms-mirasol-display-goes-retina/">Qualcomm's
                          next-gen Mirasol display goes Retina</a>
                        (Digital Trends/Saul Berenbaum) "Most notably,
                        there is a silvery tint and lack of color
                        brightness on the screens. Some glow is also
                        noticeable on the edges, but the benefits are
                        clear. Glare is reduced and battery life is
                        improved by about six times, compared to the LCD
                        and OLED screens found on most smartphones and
                        tablets today. Though it's not as vivid as an
                        LCD screen, we could easily see it being adopted
                        by a number of devices, and it could open the
                        gates for other new types of displays."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>MEMS
                            fact</em></strong></small>:<br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">You might
                      get the impression from the quotes above that
                      micro-electro-mechanical systems (MEMS) are
                      specifically used for displays, but the term
                      applies to any electronics system built with
                      components that are less than 100 micrometers in
                      size. A micrometer is one-thousandth of a
                      millimeter, and at these extremely small sizes,
                      the standard rules of classical physics do not
                      always apply.
                    </div>
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