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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #350: Flexible
OLEDs</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">September 4th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="Samsung OLED"
src="cid:part4.04090307.00020208@oplin.org"
height="100" width="100" align="left">Librarians
seem to love acronyms - at least we seem to use a
lot of them - so here's one to watch in the near
future: OLED, which stands for organic
light-emitting diode. Without getting too
technical, OLEDs can be used to make display
screens out of a thin layer of organic compound
which emits light when subjected to an electric
current between two electrodes. Actually, OLEDs
have been around for a while and are already being
used in a few television screens, computer
monitors, and mobile phones, but now this
technology is about to be used to produce <em>flexible</em>
displays, and this is where things get
interesting. Current speculation is that Samsung
and LG will begin mass production of flexible
OLEDs in Korea this November. (Previous
speculation that the smartwatch Samsung is
launching today would have a flexible OLED display
turned out to be incorrect.)
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.isuppli.com/Display-Materials-and-Systems/Pages/In-depth-analysis-for-Technical-Trends-of-Flexible-OLED.aspx">In-depth
analysis for technical trends of flexible OLED</a>
(iSuppli/Jerry Kang) "Flexible OLED technology
is expected to bring about an unprecedented
change in flat displays which have ruled the
display market for the last 20 years since the
emergence of a liquid crystal display. Flexible
OLED technology has already been introduced in a
series of exhibitions and conferences for the
last few years, and it is expected to make an
innovative change in the conventional display
industry structure once commercialized."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oled-info.com/isuppli-sees-flexible-oled-market-growing-21-million-2013-almost-12-billion-2020">iSuppli
sees the flexible OLED market growing from $21
million in 2013 to almost $12 billion by 2020</a>
(OLED-Info) "The first products will be
plastic-based OLEDs which are thin and durable.
Rollable and foldable OLEDs are forecasted to be
introduced after 2016. There are still
technological hurdles to be overcome though,
before flexible OLEDs will fully replace rigid
OLEDs - better plastic substrates, thin-film
encapsulation and better manufacturing
processes."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://news.cnet.com/8301-11386_3-57600590-76/flexible-oled-market-set-to-rise-to-nearly-$95-million-in-2014/">Flexible
OLED market set to rise to nearly $95 million
in 2014</a> (CNET/Don Reisinger) "Actually
producing the displays has proven somewhat
difficult and companies like Samsung are still
trying to determine the best way to manufacture
them. That process could eventually determine
flexible OLED's long-term fate..."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://consumerreports.org/cro/news/2013/08/samsung-oled-tv-review/index.htm">Is
the Samsung KN55S9C, a 55-inch curved OLED TV,
the best HDTV ever?</a> (ConsumerReports.org)
"While it's likely that the curved screen-a
design characteristic also shared by LG's OLED
set-is primarily an aesthetic touch to
differentiate the TV, Samsung claims the curve
helps create a more immersive viewing
experience, giving viewers a sense that the TV
is actually larger than its actual screen
dimensions. From the viewer's seating position,
you can sense the curve from the outer profile
of the frame, which has a bowed contour at the
top and bottom of the screen, much like a
Cinerama projection screen in a movie theater."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Cost
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The
Samsung TV mentioned above (which technically is
not flexible, just curved) currently costs about
$9,000, though that price is already about a third
less than the price when it was first introduced
in Korea. Expect the first truly flexible OLED
displays to be expensive.
</div>
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