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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #359:
Interactive animated storytelling</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">November 6th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="Windy Day hat"
src="cid:part4.01050706.07010104@oplin.org"
align="left" height="90" width="110">Owners of
the Moto X smartphone from Motorola Mobility got
an unexpected treat last week. A red hat appeared
on their screen, and if they touched it, an
animated story was launched. But as the user moved
their screen around, the story changed. Their
phone became a window into an animated world where
the story was unfolding, and the events they saw
depended on how they moved their phone. If they
looked away from the phone, the action paused and
waited for them to look at the screen again. As
you might suspect, this clever little app is just
the first look at some new technology that may
become very common in the near future.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.wired.com/business/2013/10/motorola-google-mouse/">Google
channels Pixar to change storytelling as we
know it</a> (Wired/Steven Levy) "Motorola is
concocting what it hopes will be much more than
an odd and expensive interactive cartoon. The
company has set out to build a new platform that
uses contemporary technology - powerful
computation, smart sensors, vivid mobile
displays - to reinvent the age-old practice of
narrative itself."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/apps/2013/10/29/motorola-debuts-windy-day-moto-x-beautiful-interactive-short-story-pixar-director/">Motorola
debuts 'Windy Day' on the Moto X: A beautiful,
interactive short story from a Pixar director</a>
(The Next Web/Nick Summers) "It's a wildly
unorthodox piece of fiction. Motorola says it's
not a film or a game, and on initial inspection
we think they're probably right. This is
interactive entertainment, blending augmented
reality with a moving graphic novel."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.geek.com/android/motorola-spotlight-stories-1575651/">Spotlight
Stories: Windy Day was just the start of
Motorola's interactive storytelling</a>
(Geek/Russell Holly) "The technology component
to all of this is perhaps the most impressive.
The animation is completely rendered in real
time, and smart enough to pause the active bits
when you are looking away without making it feel
like you've done something wrong. The music
keeps playing, and the animations all continue
as though you never left when you get back."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.digitaltrends.com/mobile/moto-x-windy-day-motion-controlled-story-app">Moto
X owners get a 'motion-controlled' interactive
story by a former Pixar artist</a> (Digital
Trends/Andy Boxall) "The app is the first to use
the mobile version of a Pixar animation
technology called OpenSubdiv, developed by
experts at custom design firm DigitalFish and
Motorola, which fully exploits the talents of
the quad-core Adreno 320 GPU inside the Moto X.
<a
href="http://www.fxguide.com/featured/pixars-opensubdiv-v2-a-detailed-look/">In
an interview</a>, one of the lead developers
from Motorola's Advanced Technology and Projects
division, said of <em>Windy Day</em>, 'We're
investigating how a mobile device can permit
stories to be told in a more immersive,
interactive way. This is not a flat
experience.'"</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>OpenSubdiv
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">OpenSubdiv
is an open source version of software that Pixar
began developing in 1996 and made freely available
to everybody last year, hoping that it will become
an industry standard. For those who want all the
technical details, fxguide has posted a <a
href="http://www.fxguide.com/featured/pixars-opensubdiv-v2-a-detailed-look/">long
article</a> on their website.
</div>
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