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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #360: Paying for
content</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">November 13th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="dollar sign"
src="cid:part4.01010909.07060803@oplin.org"
align="left" height="125" width="78">Librarians
have often faced the problem of explaining the
need to pay for subscriptions to online magazines,
journals, and authoritative information resources.
People seem to think that good online information
can be accessed for free, and currently a lot of
good information can indeed be had online for no
charge. But in the words of the Libraries Connect
Ohio <a
href="http://librariesconnectohio.org/#mozTocId953097">website</a>,
"Authoritative information has never been and will
never be free." Most "free" information is
currently subsidized by advertising on the
website, but the ad-supported revenue model is
beginning to weaken. As people become more
accustomed to paying for online video, music, and
gaming content, text content is now increasingly
turning to the subscription revenue model, too,
with newspapers worldwide being the most visible
example.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theaustralian.com.au/business/latest/news-corp-posts-us38m-profit/story-e6frg90f-1226757823302">News
Corp says online news can make money</a> (The
Australian/Greg Roberts) "Australians continue
to buy fewer hard copy newspapers, with domestic
mastheads such as The Australian, Herald Sun and
others responsible for 70 per cent of that fall
and newspaper circulation and subscription
revenues down 6.0 per cent. Many of the
newspaper websites are now behind paywalls as it
tries to monetise increasing online readerships,
which have not been matched by online ad
revenue. [...] Chief executive Robert Thompson
told analysts in a teleconference in the US that
while ad revenues had to rise the company wanted
to become less ad-dependent and more
subscription focused."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.theguardian.com/media/2013/oct/17/digital-subscriptions-times-sunday-news-uk">Digital
subscriptions to the Times and Sunday Times
top 150,000</a> (The Guardian/Josh Halliday)
"Emma Tucker, the recently-appointed Times
deputy editor, described the figures as
'incredibly exciting' for the future of the
title. 'The paywall was a real challenge for
everybody in the paper to get it to fly so this
shows a great belief in paid-for content,' she
said. 'We had detractors [when the Times
launched its paywall in 2010] but these figures
show you can make a success of it.' Tucker said
she believed there is now less hostility to
paid-for models than three years ago, when its
paywall divided industry opinion in the absence
of a a clear cut digital business model for
general interest newspapers."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://articles.chicagotribune.com/2013-10-31/business/chi-digital-subscription-gains-outpace-print-decline-for-chicago-tribune-20131031_1_circulation-totals-sunday-circulation-digital-and-branded-editions">Digital
subscription gains outpace print decline for
Chicago Tribune</a> (Chicago Tribune/Robert
Channick) "One year after launching its online
pay wall, the Tribune is clearly gaining some
digital traction. The newspaper said it has more
than 693,000 registered users on
chicagotribune.com, which is up from about
230,000 a year ago. Traffic on the website
averaged more than 116 million monthly page
views, up nearly 12 percent over last year,
according to executives."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/news/technology-24759239">Are
the days of free content on the net numbered?</a>
(BBC News/Orin Gordon) "[Computer science
engineer Robert] Cailliau thinks that monthly
subscriptions are too expensive and restrictive.
He says the pay-as-you-go mobile phone model is
a great one for online content. 'When you send
an SMS, you pay a small amount of money. Each
individual action should be billed
individually,' he says. 'My browser should pay
you automatically a cent or two cents per page
without me feeling it. I should not have to
prepay a large amount of money. Why re-invent?
The telephone already does that. We already have
a worldwide system that's capable of billing the
customer for every move he makes.'"</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Revenue
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">According
to <a
href="http://www.naa.org/Trends-and-numbers/newspaper-Revenue/newspaper-media-Industry-Revenue-Profile-2012.aspx">2012
data</a> compiled by the Newspaper Association
of America, newspaper advertising revenue declined
6%, circulation revenue increased 5% (and
digital-only circulation revenue grew 275%), and
about 10% of all newspaper revenue now comes from
new revenue sources, such as consulting fees for
helping local businesses market their products
online.
</div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
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