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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #361: Diversity
in Internet job searching</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">November 20th, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="diversity"
src="cid:part4.05040704.05050206@oplin.org"
align="left" height="112" width="117">About two
weeks ago, the Joint Center for Political and
Economic Studies released a <a
href="http://www.jointcenter.org/research/broadband-and-jobs">report</a>
entitled <em>Broadband and Jobs: African
Americans Rely Heavily on Mobile Access and
Social Networking in Job Search</em>. The report
presents data from a May survey indicating that
half of African American Internet users think the
Internet is an important tool for finding a job,
compared to about a third of all Internet users.
But among African Americans who had used the
Internet for job searching, almost half said they
used their smartphone. Is this a good thing? While
it likely means they are using social networking
to increase their chances of finding a job, it
could also mean they are passing up job searching
tools that do not work well on a smartphone.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.technicaljones.com/2013/11/technicaljones-africanamericans-jobs-internet/">African
Americans, jobs and the Internet</a> (Talking
Technology/Leroy Jones) "Dr. Horrigan [Senior
Research Fellow at the Joint Center] discussed
the report's findings at length, relating it to
other data concerning broadband adoption and
use. As he noted, African-Americans in
particular seem to be interested in more than
just search engines. They are increasingly using
social networking to expand their network of job
contacts and improve the probability of finding
out about job opportunities."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=80340">Internet
a critical job search tool for blacks, Joint
Center study finds</a> (Afro Briefs/Zenitha
Prince) "Also, 35 percent of African Americans
who were out of work within the past six years
said they have used social networking sites such
as LinkedIn or Facebook to look for a job,
compared to 25 percent for all respondents. And,
47 percent of African Americans said they have
used a smartphone for job hunting, compared to
36 percent of Latinos and 24 percent of Whites.
Another key finding was that those who felt most
confident about their digital skills were more
likely to use the Web. Advocates said this
suggests that increased access to broadband and
expanded digital literacy is necessary to
mitigate high rates of unemployment-especially
since many employers are now posting jobs online
only."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.jointcenter.org/sites/default/files/upload/research/files/Broadband%20and%20Jobs.pdf">Broadband
and jobs: African Americans rely heavily on
mobile access and social networking in job
search</a> [pdf] (Joint Center for Political
and Economic Studies) "Although smartphones make
overall access levels for African Americans and
Latinos comparable to levels for white
Americans, home broadband adoption levels for
African Americans and Latinos still lag behind
the national average. Given that a larger screen
(e.g., on a desktop or laptop) can be helpful in
looking for job ads or filling out applications,
alternative places to use the Internet such as
libraries or community centers are still
worthwhile even as mobile access increases."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://lawandpoliticsofbroadband.com/2013/11/putting-a-face-on-the-joint-center-report/">Putting
a face on the Joint Center report</a> (The Law
and Politics of Broadband/Alton Drew) "It is
tempting to argue that there is a failure in the
market for laptops or personal computers, but it
is difficult to draw that conclusion where the
consumer opts for a $600 smart phone and a $60 a
month data plan. Have American consumers with no
broadband and computer at home been kept out of
the laptop/wired broadband-at-home market or
have they chosen to stay out? As the labor
market continues to erect these technical
barriers to employment, we will need more than
government policies that promote literacy skills
or call for more computers in a library.
Wireless companies discontinuing subsidies of
smart phones would be a start."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Access
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">As the
quotes above indicate, the Joint Center study
found that public libraries are still very
important Internet access points: "While the
survey found that 15% of all adults had used the
Internet at a public library in the previous 12
months, that figure was 21% for African Americans
and 23% for Latinos. For poor Americans (those
with household incomes less than $15,000 per
year), 24% have used the Internet at a public
library in the past year."
</div>
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