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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #361: Diversity
                        in Internet job searching</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">November 20th, 2013</span></p>
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                    <p style="text-align: justify;font-size: 16px;
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                        alt="diversity"
                        src="cid:part4.05040704.05050206@oplin.org"
                        align="left" height="112" width="117">About two
                      weeks ago, the Joint Center for Political and
                      Economic Studies released a <a
                        href="http://www.jointcenter.org/research/broadband-and-jobs">report</a>
                      entitled <em>Broadband and Jobs: African
                        Americans Rely Heavily on Mobile Access and
                        Social Networking in Job Search</em>. The report
                      presents data from a May survey indicating that
                      half of African American Internet users think the
                      Internet is an important tool for finding a job,
                      compared to about a third of all Internet users.
                      But among African Americans who had used the
                      Internet for job searching, almost half said they
                      used their smartphone. Is this a good thing? While
                      it likely means they are using social networking
                      to increase their chances of finding a job, it
                      could also mean they are passing up job searching
                      tools that do not work well on a smartphone.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.technicaljones.com/2013/11/technicaljones-africanamericans-jobs-internet/">African
                          Americans, jobs and the Internet</a> (Talking
                        Technology/Leroy Jones) "Dr. Horrigan [Senior
                        Research Fellow at the Joint Center] discussed
                        the report's findings at length, relating it to
                        other data concerning broadband adoption and
                        use. As he noted, African-Americans in
                        particular seem to be interested in more than
                        just search engines. They are increasingly using
                        social networking to expand their network of job
                        contacts and improve the probability of finding
                        out about job opportunities."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=80340">Internet
                          a critical job search tool for blacks, Joint
                          Center study finds</a> (Afro Briefs/Zenitha
                        Prince) "Also, 35 percent of African Americans
                        who were out of work within the past six years
                        said they have used social networking sites such
                        as LinkedIn or Facebook to look for a job,
                        compared to 25 percent for all respondents. And,
                        47 percent of African Americans said they have
                        used a smartphone for job hunting, compared to
                        36 percent of Latinos and 24 percent of Whites.
                        Another key finding was that those who felt most
                        confident about their digital skills were more
                        likely to use the Web. Advocates said this
                        suggests that increased access to broadband and
                        expanded digital literacy is necessary to
                        mitigate high rates of unemployment-especially
                        since many employers are now posting jobs online
                        only."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.jointcenter.org/sites/default/files/upload/research/files/Broadband%20and%20Jobs.pdf">Broadband
                          and jobs: African Americans rely heavily on
                          mobile access and social networking in job
                          search</a> [pdf] (Joint Center for Political
                        and Economic Studies) "Although smartphones make
                        overall access levels for African Americans and
                        Latinos comparable to levels for white
                        Americans, home broadband adoption levels for
                        African Americans and Latinos still lag behind
                        the national average. Given that a larger screen
                        (e.g., on a desktop or laptop) can be helpful in
                        looking for job ads or filling out applications,
                        alternative places to use the Internet such as
                        libraries or community centers are still
                        worthwhile even as mobile access increases."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://lawandpoliticsofbroadband.com/2013/11/putting-a-face-on-the-joint-center-report/">Putting
                          a face on the Joint Center report</a> (The Law
                        and Politics of Broadband/Alton Drew) "It is
                        tempting to argue that there is a failure in the
                        market for laptops or personal computers, but it
                        is difficult to draw that conclusion where the
                        consumer opts for a $600 smart phone and a $60 a
                        month data plan. Have American consumers with no
                        broadband and computer at home been kept out of
                        the laptop/wired broadband-at-home market or
                        have they chosen to stay out? As the labor
                        market continues to erect these technical
                        barriers to employment, we will need more than
                        government policies that promote literacy skills
                        or call for more computers in a library.
                        Wireless companies discontinuing subsidies of
                        smart phones would be a start."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Access
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">As the
                      quotes above indicate, the Joint Center study
                      found that public libraries are still very
                      important Internet access points: "While the
                      survey found that 15% of all adults had used the
                      Internet at a public library in the previous 12
                      months, that figure was 21% for African Americans
                      and 23% for Latinos. For poor Americans (those
                      with household incomes less than $15,000 per
                      year), 24% have used the Internet at a public
                      library in the past year."
                    </div>
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