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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #364: What does
                        the Blockbuster closing mean?</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">December 11th, 2013</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        alt="Blockbuster"
                        src="cid:part4.05040506.02020001@oplin.org"
                        align="left" height="68" width="115">It has been
                      about a month since Dish Networks announced that
                      they were closing the remaining 300 Blockbuster
                      Video stores, starting a rash of articles
                      proclaiming the death of the video rental
                      business. Have you seen a drop in demand for
                      videos in your library? Maybe not. There is some
                      question as to just what the closing of
                      Blockbuster really says about our culture and the
                      shift from physical to digital media delivery in
                      general. There may be food for thought here for
                      libraries.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://research.gigaom.com/2013/11/blockbuster-goes-bye-bye-its-all-kiosks-digital-now/">Blockbuster
                          goes bye-bye: It's all kiosks & digital
                          now</a> (GigaOM/Michael Wolf) "There will be
                        lots of postmortems about Blockbuster and the
                        death of physical media over the next few days,
                        and they will be, for the most part, stating the
                        obvious (and right) conclusion that the
                        continual move towards digital distribution
                        meant movie rental was a dying business,
                        particularly the big-footprint brand of rental
                        that Blockbuster had pioneered in the 80s and
                        still, by and large, used today. But in the end,
                        I think kiosks like Red Box were just as deadly,
                        if not more, to Blockbuster."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2013/11/06/blockbusters-demise-an-elegy-to-video-store-culture/">Blockbuster's
                          demise; An elegy to video store culture</a>
                        (TechCrunch/Chris Nesi) "With the advent of
                        Redbox, a machine not much larger than an ATM
                        performs a service that in my lifetime once took
                        a building, a payroll, a management hierarchy,
                        and two-dozen employees to deliver. Despite the
                        distinct lack of "experience" involved in
                        sauntering up to a machine and pressing a few
                        buttons to make your selection and pay for it,
                        the store model didn't stand a chance."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.businessweek.com/articles/2013-11-06/blockbusters-death-scene-wont-end-the-video-rental-store">Blockbuster's
                          death scene won't end the video rental store</a>
                        (BloombergBusinessweek/Justin Bachman) "'The
                        fact is that one retailer just doesn't an
                        industry make,' says Mark Fisher, president and
                        chief executive of the Entertainment Merchants
                        Association, a home-video and gaming trade
                        group. 'When Tower closed its doors, it
                        certainly didn't signal the end of the music
                        business.' Indeed, in the $18 billion home-video
                        market, rental is hot. Spending for movie
                        rentals is expected to top movie sales this year
                        for the first time since 2001, according to
                        research firm BTIG."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.teleread.com/ebooks/blockbuster-closes-its-last-stores-is-this-the-future-for-barnes-noble/">Blockbuster
                          closes its last stores - is this the future
                          for Barnes & Noble?</a> (TeleRead/Chris
                        Meadows) "I remember when you couldn't find
                        anything in the discount movie bins except
                        badly-dubbed Jackie Chan movies and other
                        public-domain films for which people might just
                        be willing to pay a buck or so more than they
                        cost to crank out. But now you find classics and
                        blockbusters just a couple of years old. I was
                        in Best Buy the other day and found <em>Labyrinth</em>,
                        <em>The Wild Bunch</em>, and <em>There Will Be
                          Blood</em> on Blu-ray for $8 each. And I
                        didn't buy any of them because I knew it would
                        be simpler to watch them online if I actually
                        wanted to! I wonder to what extent we might be
                        looking at the future of the physical book?"</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Blockbuster
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Just ten
                      years ago there were about 9,000 Blockbuster
                      stores.
                    </div>
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