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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #366: 2014
predictions</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">January 2nd, 2013</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="party hat"
src="cid:part4.04030306.02010001@oplin.org"
align="left" height="110" width="85">Welcome to
2014. Wondering what will happen this year in
technology that might impact your library? Well,
that's a very good question, but fortunately there
seems to be no shortage of predictions on the
Internet that might help with the answers. Here
are four we found that we thought might interest
you, and most of these sites contain other
predictions as well. It could be an intriguing
year.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.clickz.com/clickz/column/2309955/top-5-digital-marketing-trends-of-2014">Top
5 digital marketing trends of 2014</a>
(ClickZ/Navneet Kaushal) "There are many content
discovery apps available including Flipboard,
Pulse, Foodspotting, and Fancy that help users
to tweak the feeds by merchants and businesses
according to their contexts and interests. Data
is filtered and customized information platforms
are curated by users according to their needs.
This is set to become another important trend in
2014 and provide potential customers with
greater engagement with the business. Marketers
can increase the relevancy of their marketing
since users can arrange the posted content
according to what suits them."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://trendwatching.com/trends/7trends2014/">7
consumer trends to run with in 2014</a>
(trendwatching.com) "Remarkably, two of the most
renowned encrypted communications providers in
the world (<a href="http://lavabit.com/">Lavabit</a>
and <a
href="http://silentcircle.wordpress.com/2013/08/09/to-our-customers/">Silent
Circle</a>) had to shutter their email
services because they no longer felt they could
guarantee privacy from government agencies. They
(regrettably) recognized that once data was
collected, it could be harvested. This all leads
to opportunities in 2014 for NO DATA brands:
brands that simply offer brilliant service,
while also loudly and proudly eschewing the
collection of personal data."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.enterprisenetworkingplanet.com/netsecur/5-network-security-predictions-for-2014.html">5
network security predictions for 2014</a>
(Enterprise Networking Planet/Elizabeth Harrin)
"Biometric authentication, including
fingerprinting, is already in use and looks set
to grow. Adoption in some sectors has been slow
due to concerns about storing personal data of
this kind, but users will slowly come around to
the idea that biometric logins are the way
network authentication must go. In fact, it
could be a welcome relief from having to
remember so many passwords, as well as a more
secure alternative to web services that claim to
safely store all your passwords so you only have
to remember one."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.usnews.com/news/articles/2013/12/11/study-biometric-smartphones-predicted-for-2014">Study:
Biometric smartphones predicted for 2014</a>
(U.S. News and World Report/Tom Risen)
"Ericcson, the world's biggest manufacturer of
mobile devices, <a
href="http://www.ericsson.com/res/docs/2013/consumerlab/10-hot-consumer-trends-report-2014.pdf">surveyed</a>
[pdf] more than 100,000 people in 40 countries
on the top 10 consumer trends expected for 2014.
The report shows 52 percent of smartphone users
want to use their fingerprints instead of
passwords, and half of consumers even want to
use their fingerprints to make online credit
card payments. 'A further 61 percent of people
want to use fingerprints to unlock their phones
and 48 percent are interested in using
eye-recognition,' the report said. 'It doesn't
stop there - 74 percent believe that biometric
smartphones will become mainstream during
2014.'"</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>OPLIN
prediction:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">We're
going to take a big chance here and predict
that...libraries will be busy in 2014. Happy New
Year!
</div>
<div style="text-align: left;"> </div>
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