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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #369: Twitch-ing
in the library?</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">January 22nd, 2014</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="TwitchTV logo"
src="cid:part4.03030802.02010200@oplin.org"
align="left" height="110" width="110">Librarians
are no longer surprised to find people watching
streaming video on their public Internet
computers, with YouTube currently being the most
prolific provider of those videos. But there's a
new streaming video service that is rapidly
gaining in popularity (despite its lack of kitten
videos). It's called Twitch, and it's a <a
href="http://www.twitch.tv/">website</a> where
people can go to watch other people's video games
as they play. That's it - just video games. If you
haven't already seen this on your public computer
monitors, you probably will.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://venturebeat.com/2014/01/16/twitch-reveals-it-had-900k-unique-broadcasters-and-other-interesting-facts-about-its-2013/">Twitch
reveals it had 900K unique broadcasters and
other interesting facts about its 2013</a>
(VentureBeat/Jeffrey Grubb) "[Twitch vice
president of marketing Matthew] DiPietro pointed
out that in January 2013, the site had around 25
million unique viewers. By the end of the year,
the site averaged 12 billion minutes watched per
month. That's across 6 million monthly video
broadcasts and 45 million unique monthly
viewers. Twitch also did some research and found
that its average viewer is 21. More than half of
those viewers spend 20 hours each week watching
Twitch, and 68 percent are watching less TV."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.forbes.com/sites/davidewalt/2014/01/16/twitch-streaming-video-audience-growth/">How
big is Twitch's Audience? Huge.</a>
(Forbes/David M. Ewalt) "San Francisco-based
Twitch's video platform allows users to watch
live and recorded streams of video game
tournaments, and to stream video of their own
games and programs. The site was spun off from
'lifestreaming' web site Justin.tv in June 2011,
and has raised about $42 million in three
investment rounds from companies including
Draper Associates, Bessemer Venture Partners and
Thrive Capital."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://readwrite.com/2014/01/18/the-twitch-tv-phenomenon-is-bigger-than-you-think">Video
games as spectator sport: Why Twitch TV is
booming</a> (ReadWrite/Taylor Hatmaker)
"Twitch is a platform on which feats of gaming
skill and viral oddities flourish in equal
parts. Want to watch someone play the entirety
of retro classic Super Mario 64 in a breezy five
hours? Maybe you'd rather tune in with half a
million gamers the world over for a live stream
of a StarCraft match, complete with big budget
ESPN-style commentary and analysis."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.dailydot.com/esports/twitch-growth-esports-streaming-mlg-youtube-2013/">Twitch
dominated streaming in 2013, and here are the
numbers to prove it</a> (The Daily Dot/Patrick
Howell O'Neill) "Twitch has, in fact, already
encountered growing pains in Europe, where a
large esports fanbase has long made vocal
complaints about video lagtime and low
framerates. The problems have been so serious
that competitors, such as European-based Own3d,
have been able to briefly challenge Twitch's
dominance in the region. Own3d couldn't pay its
streamers and collapsed when a potential buyout
by the video game streaming company Machinima
fell through. But the potential for new European
competition, run by more business-savvy
competitors, is still there."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Comparison
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Twitch's
45 million unique monthly viewers watch an average
106 minutes of video a day. Hulu has about 30
million unique viewers a month who watch an
average 50 minutes a day.
</div>
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