<html>
  <head>

    <meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
  </head>
  <body bgcolor="#FFFFFF" text="#000000">
    <br>
    <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style><head>
  <style></style>
    <table class="backgroundTable" cellpadding="0" cellspacing="0"
      bgcolor="#ffffff" width="100%">
      <tbody>
        <tr>
          <td align="left" valign="top">
            <table cellpadding="0" cellspacing="0">
              <tbody>
                <tr>
                  <td style="border-top: 0px solid rgb(0, 0, 0);
                    border-bottom: 1px solid rgb(255, 255, 255);
                    background-color: rgb(255, 255, 255); text-align:
                    center;" align="center"><span style="font-size:
                      10px; color: rgb(96, 96, 96); line-height: 200%;
                      font-family: verdana; text-decoration: none;">Email
not
                      displaying correctly? <a
                        href="http://www.oplin.org/4cast/"
                        style="font-size: 10px; color: rgb(0, 0, 255);
                        line-height: 200%; font-family: verdana;
                        text-decoration: none;">View
                        it in your browser.</a></span></td>
                </tr>
                <tr>
                  <td style="border-top: 0px solid rgb(51, 51, 51);
                    border-bottom: 0px solid rgb(255, 255, 255);
                    background-color: rgb(255, 255, 255);">
                    <center><a href=""><img id="editableImg1"
                          src="cid:part2.02020801.09060206@oplin.org"
                          title="OPLIN" alt="OPLIN 4Cast" align="middle"
                          border="0"></a></center>
                  </td>
                </tr>
              </tbody>
            </table>
            <table style="width: 763px; height: 877px;" cellpadding="20"
              cellspacing="0" bgcolor="#ffffff">
              <tbody>
                <tr>
                  <td style="font-size: 12px; color: rgb(0, 0, 0);
                    line-height: 150%; font-family: trebuchet ms;"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
                    bgcolor="#ffffff" valign="top">
                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #374: Getting
                        the message</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">February 26th, 2014</span></p>
                    <!-- Begin copy of Web Source here  -->
                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        alt="WhatsApp logo"
                        src="cid:part4.02050500.09040901@oplin.org"
                        align="left" height="90" width="100">Much of the
                      tech news last week was about Facebook's huge deal
                      to buy the WhatsApp messaging service. (One
                      economist <a
href="http://www.businessweek.com/articles/2014-02-24/facebooks-whatsapp-deal-makes-un-world-bank-imf-financial-scale-look-tiny">pointed
                        out</a> that the $19 billion purchase price
                      exceeds the World Bank's total annual lending.)
                      Google was reportedly also interested in WhatsApp.
                      Why is a messaging app such a hot property?
                      Partially because WhatsApp has a solid presence in
                      the fiercely competitive Asian mobile market,
                      where smartphone messaging is done a little
                      differently than it is in the United States. And
                      partially because technology that works well in
                      Asia often finds its way to America. And if that
                      happens, social networks like Facebook do not want
                      to get pushed aside.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.reuters.com/article/2014/02/18/us-mobile-messaging-idUSBREA1H21E20140218">Upsetting
                          the app cart: Asian messaging services
                          challenge mobile order</a> (Reuters/Jeremy
                        Wagstaff) "More than half of all smartphone
                        users are active users of such [messaging] apps,
                        according to Analysys Mason, and the volume of
                        messages has already overtaken traditional SMS
                        short messages, and will double again this year.
                        Riding this wave are dozens of companies
                        peddling mobile messaging apps, with some able
                        to gather a critical mass of 100 million users
                        or more. By offering compelling mixes of chat,
                        downloadable icons and games, LINE, KakaoTalk
                        and WeChat have emerged as some of the most
                        popular in Asia."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.enca.com/technology/messaging-services-whatsapp-shaking-way-we-communicate">Messaging
                          services shaking up telecom sector</a>
                        (eNCA/AFP) "Some analysts expect more deals to
                        come now that it's clear that messaging is
                        becoming a killer app that can enable mobile
                        phone users around the globe to get free from
                        their local carriers and communicate freely
                        worldwide. Declan Lonergan, analyst at Yankee
                        Group, said the new focus on messaging 'signals
                        the growing importance of IP communications in
                        consumers' lives.' 'Facebook's valuation of
                        WhatsApp is shockingly high, but so too is the
                        risk of being left behind as these apps become
                        dominant platforms for communications, media
                        distribution, social engagement and
                        advertising,' Lonergan said in a blog post."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/facebook/2014/02/23/lessons-for-facebook-how-whatsapp-went-from-red-hot-to-passe-in-southeast-asia/">Lessons
                          for Facebook: How WhatsApp went from red-hot
                          to passé in Southeast Asia</a> (The Next
                        Web/Jon Russell) "WhatsApp sits behind dominant
                        local players in China, Japan and Korea, but its
                        experiences in Southeast Asia - where its
                        popularity is varied - provides important
                        lessons for Facebook if it wants to keep its
                        sparkling new acquisition in vogue among a sea
                        of competing, and well-funded messaging rivals.
                        In particular, WhatsApp is coming under pressure
                        from a new breed of 'platform' messaging apps
                        that go beyond replacing SMS to provide a range
                        of connected services, like games, virtual
                        content, video/voice calling, e-commerce and
                        more."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.bbc.co.uk/news/world-asia-india-26028381">Five
                          unusual ways in which Indians use mobile
                          phones</a> (BBC/Tushar Banerjee) "India's
                        newest political party - Aam Aadmi Party (or
                        Common Man Party) - which now rules Delhi,
                        launched a membership drive earlier this month
                        by urging citizens to give a missed call to
                        their phone number. The AAP officers would then
                        get in touch with the callers and get them
                        formally enrolled into the party. The AAP claims
                        it has added more than 700,000 people to the
                        party through missed calls in less than a
                        month."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Missed
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">OK, that
                      last article is a bit off-topic, but if you've
                      never heard the phrase, "give a missed call," the
                      Wikipedia <a
                        href="http://en.wikipedia.org/wiki/Missed_call">article</a>
                      is pretty interesting.
                    </div>
                    <div style="text-align: left;"> </div>
                    <!-- End paste of web source here --> </td>
                </tr>
                <tr>
                  <td style="" solid="" background-color:="" rgb(255,=""
                    255,="" 255);="" >=""
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
                    valign="top" width="760"><span style="font-size:
                      10px; color: rgb(96, 96, 96); line-height: 100%;
                      font-family: verdana;">
                      <hr><!-- Begin standard subscription verbiage -->
                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
                        of ways, such as: <br>
                      </div>
                      <div style="text-align: left;"> </div>
                      <ul>
                        <li style="text-align: justify;"><strong>RSS
                            feed.</strong>
                          You
                          can receive the OPLIN 4cast
                          via RSS feed by subscribing to the following
                          URL:
                          <a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
                        </li>
                        <li style="text-align: justify;"><strong>Live
                            Bookmark.</strong>
                          If you're using the Firefox
                          web browser, you can go to the 4cast website
                          (<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
                          orange "radio wave" icon
                          on the right side of the address bar. In
                          Internet Explorer 7, click on
                          the same icon to view or subscribe to the
                          4cast RSS feed. </li>
                        <li style="text-align: justify;"><strong>E-mail.</strong>
                          You
                          can have the OPLIN 4cast
                          delivered via e-mail (a'la OPLINlist and
                          OPLINtech) by subscribing to
                          the 4cast mailing list at
                          <a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
                        </li>
                      </ul>
                    </span> </td>
                </tr>
                <tr>
                  <td style="border-top: 0px solid rgb(255, 255, 255);
                    background-color: rgb(255, 255, 204);"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg"
                    valign="top" width="760"> <br>
                  </td>
                </tr>
              </tbody>
            </table>
          </td>
        </tr>
      </tbody>
    </table>
    <title>OPLIN 4Cast</title>
    <style>
 .headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
 .adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
 .headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
 .title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
 .subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
 .defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
 .footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
 .footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
 a { color:#0000FF; color:#0000FF; color:#0000FF; }
  </style>
  </body>
</html>