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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #374: Getting
the message</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">February 26th, 2014</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="WhatsApp logo"
src="cid:part4.02050500.09040901@oplin.org"
align="left" height="90" width="100">Much of the
tech news last week was about Facebook's huge deal
to buy the WhatsApp messaging service. (One
economist <a
href="http://www.businessweek.com/articles/2014-02-24/facebooks-whatsapp-deal-makes-un-world-bank-imf-financial-scale-look-tiny">pointed
out</a> that the $19 billion purchase price
exceeds the World Bank's total annual lending.)
Google was reportedly also interested in WhatsApp.
Why is a messaging app such a hot property?
Partially because WhatsApp has a solid presence in
the fiercely competitive Asian mobile market,
where smartphone messaging is done a little
differently than it is in the United States. And
partially because technology that works well in
Asia often finds its way to America. And if that
happens, social networks like Facebook do not want
to get pushed aside.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.reuters.com/article/2014/02/18/us-mobile-messaging-idUSBREA1H21E20140218">Upsetting
the app cart: Asian messaging services
challenge mobile order</a> (Reuters/Jeremy
Wagstaff) "More than half of all smartphone
users are active users of such [messaging] apps,
according to Analysys Mason, and the volume of
messages has already overtaken traditional SMS
short messages, and will double again this year.
Riding this wave are dozens of companies
peddling mobile messaging apps, with some able
to gather a critical mass of 100 million users
or more. By offering compelling mixes of chat,
downloadable icons and games, LINE, KakaoTalk
and WeChat have emerged as some of the most
popular in Asia."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.enca.com/technology/messaging-services-whatsapp-shaking-way-we-communicate">Messaging
services shaking up telecom sector</a>
(eNCA/AFP) "Some analysts expect more deals to
come now that it's clear that messaging is
becoming a killer app that can enable mobile
phone users around the globe to get free from
their local carriers and communicate freely
worldwide. Declan Lonergan, analyst at Yankee
Group, said the new focus on messaging 'signals
the growing importance of IP communications in
consumers' lives.' 'Facebook's valuation of
WhatsApp is shockingly high, but so too is the
risk of being left behind as these apps become
dominant platforms for communications, media
distribution, social engagement and
advertising,' Lonergan said in a blog post."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/facebook/2014/02/23/lessons-for-facebook-how-whatsapp-went-from-red-hot-to-passe-in-southeast-asia/">Lessons
for Facebook: How WhatsApp went from red-hot
to passé in Southeast Asia</a> (The Next
Web/Jon Russell) "WhatsApp sits behind dominant
local players in China, Japan and Korea, but its
experiences in Southeast Asia - where its
popularity is varied - provides important
lessons for Facebook if it wants to keep its
sparkling new acquisition in vogue among a sea
of competing, and well-funded messaging rivals.
In particular, WhatsApp is coming under pressure
from a new breed of 'platform' messaging apps
that go beyond replacing SMS to provide a range
of connected services, like games, virtual
content, video/voice calling, e-commerce and
more."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/news/world-asia-india-26028381">Five
unusual ways in which Indians use mobile
phones</a> (BBC/Tushar Banerjee) "India's
newest political party - Aam Aadmi Party (or
Common Man Party) - which now rules Delhi,
launched a membership drive earlier this month
by urging citizens to give a missed call to
their phone number. The AAP officers would then
get in touch with the callers and get them
formally enrolled into the party. The AAP claims
it has added more than 700,000 people to the
party through missed calls in less than a
month."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Missed
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">OK, that
last article is a bit off-topic, but if you've
never heard the phrase, "give a missed call," the
Wikipedia <a
href="http://en.wikipedia.org/wiki/Missed_call">article</a>
is pretty interesting.
</div>
<div style="text-align: left;"> </div>
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