<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body bgcolor="#FFFFFF" text="#000000">
<br>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style></style>
<table class="backgroundTable" cellpadding="0" cellspacing="0"
bgcolor="#ffffff" width="100%">
<tbody>
<tr>
<td align="left" valign="top">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top: 0px solid rgb(0, 0, 0);
border-bottom: 1px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255); text-align:
center;" align="center"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 200%;
font-family: verdana; text-decoration: none;">Email
not
displaying correctly? <a
href="http://www.oplin.org/4cast/"
style="font-size: 10px; color: rgb(0, 0, 255);
line-height: 200%; font-family: verdana;
text-decoration: none;">View
it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(51, 51, 51);
border-bottom: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255);">
<center><a href=""><img id="editableImg1"
src="cid:part2.02090402.03020803@oplin.org"
title="OPLIN" alt="OPLIN 4Cast" align="middle"
border="0"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width: 763px; height: 877px;" cellpadding="20"
cellspacing="0" bgcolor="#ffffff">
<tbody>
<tr>
<td style="font-size: 12px; color: rgb(0, 0, 0);
line-height: 150%; font-family: trebuchet ms;"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
bgcolor="#ffffff" valign="top">
<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #376: Less
demanding</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 12th, 2014</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
alt="picture frame"
src="cid:part4.09060006.00060407@oplin.org"
align="left" height="88" width="110">Probably
more than a few libraries have been on the
receiving end of the unpopular <a
href="https://www.seotrainingsw.com/2011/09/getty-images-demand-letter/">Getty
Images demand letter</a>. For many years, these
letters were sent out to companies and
organizations that had used images owned by Getty
on their websites without obtaining the proper
licensing, resulting in a demand from Getty for
payment. (Sad to say, too many libraries don't pay
attention to image licensing when they grab stuff
off the Internet for their websites and social
media.) So the announcement last week that Getty
was releasing a tool to allow some types of sites
to use some of their images for free was big news
for people who post content on the Web.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.gettyimages.com/Corporate/Terms.aspx">Getty
Images site Terms Of Use</a> "Where enabled,
you may embed Getty Images Content on a website,
blog or social media platform using the embedded
viewer (the 'Embedded Viewer'). Not all Getty
Images Content will be available for embedded
use, and availability may change without notice.
Getty Images reserves the right in its sole
discretion to remove Getty Images Content from
the Embedded Viewer. Upon request, you agree to
take prompt action to stop using the Embedded
Viewer and/or Getty Images Content. You may only
use embedded Getty Images Content for editorial
purposes (meaning relating to events that are
newsworthy or of public interest). Embedded
Getty Images Content may not be used: (a) for
any commercial purpose (for example, in
advertising, promotions or merchandising) or to
suggest endorsement or sponsorship; (b) in
violation of any stated restriction; (c) in a
defamatory, pornographic or otherwise unlawful
manner; or (d) outside of the context of the
Embedded Viewer."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2014/03/05/getty-images/">Getty
Images jumps into the age of social media with
a free embed tool for its photo library</a>
(TechCrunch/Ingrid Lunden) "So, in the first
instance, the tool will be free to use - a
pretty big step for a library that has been
built around paid content - and will cover
around 40 million pictures out of the 150
million that make up Getty Images. But further
ahead, Getty says it will evaluate how to
develop the embedding tool. Some of the options
for what it could do include adding advertising
overlays, paid features, sharing limits and
extending it to video. All possibilities, or not
- it all depends on how people take to the
endeavor."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bjp-online.com/2014/03/getty-images-makes-35-million-images-free-in-fight-against-copyright-infringement/">Getty
Images makes 35 million images free in fight
against copyright infringement</a> (British
Journal of Photography/Olivier Laurent) "The
controversial move is set to draw professional
photographers' ire at a time when the stock
photography market is marred by low prices and
under attack from new mobile photography
players. Yet, Getty Images defends the move,
arguing that it's not strong enough to control
how the Internet has developed and, with it,
users' online behaviours. 'We're really starting
to see the extent of online infringement,' says
Craig Peters, senior vice president of business
development, content and marketing at Getty
Images. 'In essence, everybody today is a
publisher thanks to social media and
self-publishing platforms. And it's incredibly
easy to find content online and simply
right-click to utilise it.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.forbes.com/sites/stevenbertoni/2014/03/07/free-getty-images-no-threat-to-photo-market-says-shutterstock-ceo/">Free
Getty Images no threat to photo market says
Shutterstock CEO</a> (Forbes/Steven Bertoni)
"As [Shutterstock CEO Jon] Oringer notes, the
fat part of the $11 billion image market is made
up companies in the business of selling - large
corporations, advertising agencies and
marketers. Under the new plan, they all must
still pony-up for pictures. Even if they did get
images for free, Oringer doubts they'd give up
control over the picture to Getty to save a few
bucks. 'Any business that is trying to sell
something should be willing to spend a couple
dollars for a stock photo to not have ads in it
and not distract the user from using the product
they're trying to sell,' says Oringer."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>OPLIN
Website Kits fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Needless
to say, OPLIN is very careful to secure the
appropriate licensing for any images we use when
building a Website Kit for a library - and we
encourage the library to be equally careful as
they add content to their Kit.
</div>
<div style="text-align: left;"> </div>
<!-- End paste of web source here --> </td>
</tr>
<tr>
<td style="" solid="" background-color:="" rgb(255,=""
255,="" 255);="" >=""
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
valign="top" width="760"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 100%;
font-family: verdana;">
<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
</li>
</ul>
</span> </td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 204);"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg"
valign="top" width="760"> <br>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<title>OPLIN 4Cast</title>
<style>
.headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
.adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
.headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
.title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
.subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
.defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
.footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
.footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
a { color:#0000FF; color:#0000FF; color:#0000FF; }
</style>
</body>
</html>