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                      font-family: verdana; text-decoration: none;">Email
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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #382: Serious
                        reading</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">April 23rd, 2014</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        src="cid:part4.00080709.09050303@oplin.org"
                        alt="reading glasses" align="left" height="56"
                        width="105">We are inundated every day by words
                      on the web. We are constantly reading emails,
                      tweets, news headlines, and, of course, the OPLIN
                      <em>4cast</em> every Wednesday morning (we hope).
                      But for the most part, what we read nowadays is
                      pretty short. Some people are concerned that all
                      these short chunks of text are affecting the way
                      we read, how we judge the importance of an item,
                      and even the availability of detailed information.
                      As a result, there have been some efforts to
                      effectively use the web for long, in-depth writing
                      that is more like the professional magazine
                      journalism of the past. But not everyone has
                      embraced this movement.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.washingtonpost.com/local/serious-reading-takes-a-hit-from-online-scanning-and-skimming-researchers-say/2014/04/06/088028d2-b5d2-11e3-b899-20667de76985_story.html">Serious
                          reading takes a hit from online scanning and
                          skimming, researchers say</a> (Washington
                        Post/Michael S. Rosenwald) "The Internet is
                        different. With so much information, hyperlinked
                        text, videos alongside words and interactivity
                        everywhere, our brains form shortcuts to deal
                        with it all - scanning, searching for key words,
                        scrolling up and down quickly. This is nonlinear
                        reading, and it has been documented in academic
                        studies. Some researchers believe that for many
                        people, this style of reading is beginning to
                        invade when dealing with other mediums as well."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2013/11/10/business/a-founder-of-twitter-goes-long.html">A
                          founder of Twitter goes long</a> (New York
                        Times/Matt Richtel) "He's [Evan Williams]
                        carrying out ideas he toyed with in his first
                        big commercial venture, which was called,
                        simply, Blogger. He sold that to Google a decade
                        ago, begetting his first millions. Now, he is
                        joining the mini-movement to celebrate long-form
                        expression at sites and apps like Longform,
                        Longreads and the Verge. The oddity is that Mr.
                        Williams helped found Twitter, which is to long
                        form what snacks are to dinner: sometimes a
                        prelude, often an appetite killer."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2014/01/25/opinion/when-long-form-is-bad-form.html">When
                          'long-form' is bad form</a> (New York
                        Times/Jonathan Mahler) "What's behind this
                        revival? Nostalgia, partly, for what only
                        recently had seemed to be a dying art. And
                        technology: High-resolution screens make it much
                        more pleasant to read a long piece online than
                        it was even a few years ago. Also the simple and
                        honorable intention to preserve a particular
                        kind of story, one that's much different from
                        even a long newspaper feature, with scenes and
                        characters and a narrative arc. [...] The
                        problem is that long-form stories are too often
                        celebrated simply because they exist. And are
                        long."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://blogs.reuters.com/felix-salmon/2014/03/27/against-beautiful-journalism/">Against
                          beautiful journalism</a> (Reuters/Felix
                        Salmon) "[...] people intuitively understand
                        that the way that their story looks implies a
                        certain level of quality and importance. That
                        can be a good thing: it encourages contributors
                        to up their game. But equally, it can simply
                        result in people giving up, on the grounds that
                        they don't particularly want such a
                        grand-feeling venue for their relatively small
                        idea. It's time for websites to put a lot more
                        effort into de-emphasizing less important
                        stories, reserving the grand presentation
                        formats only for the pieces which deserve it."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Opposite
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Rather
                      than use some long-form web venue for his
                      4,000-word essay on immigration, Teju Cole
                      published the entire thing in a series of <a
                        href="https://twitter.com/tejucole/timelines/444262126954110977">tweets</a>.
                    </div>
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