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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #385: More than
antivirus</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">May 14th, 2014</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
src="cid:part4.09050000.04040009@oplin.org"
alt="biohazard symbol" align="left" height="102"
width="110">Symantec, the company that launched
the popular Norton Antivirus product in 1991,
grabbed IT headlines last week when several
company officials declared that antivirus is
"dead." While cynics point out that this could
just be a clever way for Symantec to market their
other products, as with any good marketing
campaign there is an element of truth here. There
is practically unanimous agreement in the
cyber-protection industry that a simple antivirus
product is insufficient protection these days, and
a multifaceted approach to computer security is
necessary.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.networkworld.com/news/2014/050514-taking-aim-at-fending-281282.html">Symantec
partners to fend off zero-day attacks</a>
(Network World/Ellen Messmer) "Symantec is the
global leader in endpoint anti-malware software,
but [director of product marketing Piero]
DePaoli doesn't mince words when he says the era
of relying on signature-based antivirus is gone
for good. 'Core A/V is dead. It is dead,'
DePaoli says without reservation. A lot of the
threats coming in today are unknown, such as
zero-day exploits. Symantec's endpoint security
products years ago evolved to the point where
today about half of threats it identifies and
blocks aren't related to signature-based A/V at
all but are caught through other means such as
behavioral or reputational analysis."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2013/01/01/technology/antivirus-makers-work-on-software-to-catch-malware-more-effectively.html">Outmaneuvered
at their own game, antivirus makers struggle
to adapt</a> (New York Times/Nicole Perlroth)
"In 2000, there were fewer than a million new
strains of malware, most of them the work of
amateurs. By 2010, there were 49 million new
strains, according to AV-Test, a German research
institute that tests antivirus products. The
antivirus industry has grown as well, but
experts say it is falling behind. By the time
its products are able to block new viruses, it
is often too late."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.techtimes.com/articles/6665/20140508/symantec-says-antivirus-losing-fight-against-cyberattacks-plotting-new-strategy.htm">Symantec
says antivirus losing fight against
cyberattacks, plotting new strategy</a> (Tech
Times/Vamien McKalin) "After all, an Anti-virus
software can only manage to capture around 45
percent of all security risks. That's a real
issue and goes to show how much hackers are
ahead in this game of cat and mouse. Another
reason for the change of action is because
several malwares only live on your computer for
an hour."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://channelnomics.com/2014/05/08/kaspersky-weighs-antivirus-death-debate">Kaspersky
weighs in on antivirus death debate</a>
(Channelnomics/Doug Woodburn) "Symantec claimed
that AV now catches just 45 percent of
cyberattacks, but [Kaspersky senior security
researcher Costin] Raiu said it was senseless to
assess the issue in these terms. Traditional AV
has been replaced by a more sophisticated bundle
of technologies combining heuristics, sandbox
analyzers, cloud reputation and white-listing
technologies, Raiu added. 'Every major player
today has already adapted to these trends.
Actually, those who didn't adapt simply
disappeared,' he said."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Money
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The Wall
Street Journal <a
href="http://online.wsj.com/news/article_email/SB10001424052702303417104579542140235850578-lMyQjAxMTA0MDAwNTEwNDUyWj">points
out</a> that Symantec needs to be doing
something different, because the company is
reporting declining revenues and has fired two
CEOs in the past two years.
</div>
<div style="text-align: left;"> </div>
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