<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body bgcolor="#FFFFFF" text="#000000">
<br>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style></style>
<table class="backgroundTable" cellpadding="0" cellspacing="0"
bgcolor="#ffffff" width="100%">
<tbody>
<tr>
<td align="left" valign="top">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top: 0px solid rgb(0, 0, 0);
border-bottom: 1px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255); text-align:
center;" align="center"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 200%;
font-family: verdana; text-decoration: none;">Email
not
displaying correctly? <a
href="http://www.oplin.org/4cast/"
style="font-size: 10px; color: rgb(0, 0, 255);
line-height: 200%; font-family: verdana;
text-decoration: none;">View
it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(51, 51, 51);
border-bottom: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255);">
<center><a href=""><img id="editableImg1"
src="cid:part2.08080604.00060707@oplin.org"
title="OPLIN" alt="OPLIN 4Cast" align="middle"
border="0"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width: 763px; height: 877px;" cellpadding="20"
cellspacing="0" bgcolor="#ffffff">
<tbody>
<tr>
<td style="font-size: 12px; color: rgb(0, 0, 0);
line-height: 150%; font-family: trebuchet ms;"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
bgcolor="#ffffff" valign="top">
<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #387: Social
WiFi</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">May 28th, 2014</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
src="cid:part4.04030208.03070809@oplin.org"
alt="social wifi" align="left" height="150"
width="80">Ever heard of social WiFi? Well, we
know that using <em>any</em> password to
authenticate users of a WiFi network, even a
simple one posted on signs around the library, is
good practice because it automatically encrypts
the WiFi traffic instead of sending it through the
air in clear text. So what if you asked your
library WiFi users to login with their social
media credentials instead of yet-another-password.
And then a library computer could look through
their Facebook postings (for example) to look for
the kinds of books they like to read and send them
"ads" for similar books in your library. That kind
of thing is called "social WiFi," and it's a
significant trend in businesses that provide
public WiFi.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://connect-world.com/index.php/press-releases/691-press-releases/purple-wifi-and-wavelink-join-forces-to-offer-social-wifi">Purple
WiFi and Wavelink join forces to offer social
WiFi</a> (Connect World/Purple WiFi press
release) "The guests log into the secure hotspot
system using social media authentication, via
networks such as Facebook or Twitter. The venue
providing the connection gains valuable
demographic and engagement information from
users through its Purple Portal, which allows
the business to understand who is visiting and
using their hotspot, how long they are online,
as well as their age, gender and any other
relevant information that they offer in their
social networking profile. The portal also
provides a powerful engagement tool to promote
relevant offers, essentially rewarding guests
for visiting the venue."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.networkcomputing.com/wireless-infrastructure/social-wifi-sign-in-benefits-with-a-dark-side/a/d-id/1251043">Social
WiFi sign-in: Benefits with a dark side</a>
(Network COmputing/Lee Badman) "As strange as it
seems, despite the wide-open nature of our
social media personas, we still expect a modicum
of control over how our information gets used.
Social WiFi undercuts that odd, fragile handle
we have on our social media data to monetize and
upsell us in ways that don't make me really
comfortable. Once the data is mined and
conclusions are drawn from it, we become new
people in the eyes of the social WiFi provider,
with no control over how the process presents
us."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://online.wsj.com/news/articles/SB10001424052702304908304579566332777108814">Too
much information? Facebook, Google face
backlash over logins</a> (Wall Street
Journal/Elizabeth Dwoskin) "Facebook recently
said it would begin to offer anonymous logins
and also allow users to choose which data they
want to share, a response to privacy concerns.
The head of Google+ recently stepped down amid
signs the social network isn't popular with
users. 'We've gotten feedback,' said Eddie
O'Neil, product manager for Facebook Login. 'We
first heard from people that they want more
transparency, second, more control.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blog.airtightnetworks.com/category/wifi-access/">Social
Wi-Fi and privacy: Keeping balance in the
force</a> (AirTight Networks blog/Sean
Blanton) "Remember that while mobility is fairly
ubiquitous in our society, it very much skews to
millennials who (like myself) are getting older
and expanding our interactions beyond school and
home. I'd argue that free Wi-Fi and a dessert
coupon in exchange for my name, age and city is
a pretty sweet deal, and I'd be excited to see
what other places I frequent would provide me
with a tailored experiences instead of generic,
seemingly unhelpful ones."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Login
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">According
to recent data collected by <a
href="http://blog.loginradius.com/2014/04/social-login-and-sharing-statistics-for-2014-q1/">LoginRadius</a>,
people use a Facebook account most often for
social logins (49%), followed by Google+ (29%),
and Twitter (6%).
</div>
<div style="text-align: left;"> </div>
<!-- End paste of web source here --> </td>
</tr>
<tr>
<td style="" solid="" background-color:="" rgb(255,=""
255,="" 255);="" >=""
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
valign="top" width="760"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 100%;
font-family: verdana;">
<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
</li>
</ul>
</span> </td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 204);"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg"
valign="top" width="760"> <br>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<title>OPLIN 4Cast</title>
<style>
.headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
.adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
.headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
.title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
.subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
.defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
.footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
.footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
a { color:#0000FF; color:#0000FF; color:#0000FF; }
</style>
</body>
</html>