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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #388: Numeric
domain names</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">June 4th, 2014</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
src="cid:part4.01050609.03080509@oplin.org"
alt="numeric keypad" align="left" height="110"
width="92">You're probably not in the market for
a new domain name for your library, and almost
certainly haven't considered a domain name that's
the same as the library's telephone number -
<a class="moz-txt-link-freetext" href="http://7285252.org">http://7285252.org</a>, for example. But such a
numeric domain name might be exactly what you
would want if you were running a library in China.
In the Western world, domain names are precisely
that - names - and a numeric domain name would
have less meaning than a domain name composed of
words. In China, however, the opposite is true.
And since short numeric domain names of six digits
or less are preferred, and there are a limited
number of such numeric combinations, many numeric
domain names actually have a very high market
value.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.mediaoptions.com/domain-names/understanding-numeric-domain-value-in-chinese-culture.html">Understanding
numeric domain value in Chinese culture</a>
(Media Options/Tess Diaz) "The Chinese are a
people of many languages, but no alphabet.
Chinese businesses have historically used
numbers or pinyin versions of Chinese characters
to brand their websites. There are tens of
thousands of Chinese characters, with every
single word having its own associated visual
character. In addition, there are numerous
Chinese languages and strong numeric symbolism
from Confucianism, Taoism, folk belief, and
recent internet slang. This leaves numbers as
the greatest commonly understood 'language.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.newrepublic.com/article/117608/chinese-number-websites-secret-meaning-urls">The
secret messages inside Chinese URLs</a> (New
Republic/Christopher Beam) "This kind of
number-language has become an infinitely
malleable shorthand among Chinese web users: 1
means 'want,' 2 means 'love,' 4 means 'dead' or
'world' or 'is,' 5 means 'I,' 7 means 'wife' or
'eat,' 8 means 'get rich' or 'not,' and 9 means
'long time' or 'alcohol.' The numbers 5201314,
for example, mean ???????, or 'I will love you
forever'; 0748 means 'go die'; and 687 means
'I'm sorry.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.domainholdings.com/numeric-domains-chinese-culture-and-how-you-can-profit-with-domains/">Numeric
domains, Chinese culture and how you can
profit from it</a> (Domain Holdings
blog/Giuseppe Graziano) "Numeric domains are
sought after mostly by Chinese buyers - we can
safely say that 80% of the players in this
market come from China. The reason for this is
because Chinese businesses have historically
used numbers or pinyin versions of Chinese
characters to brand their websites. English
keyword domains are difficult to remember for
native Chinese speakers, therefore most of the
popular websites in China use numbers (eg
163.com) or pinyin (Baidu.com, Youku.com etc.).
Add to this the limited supply of only 100
NN.com and 1000 NNN.com, then you can quickly
understand the rising value."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blog.vastusdomains.com/2014/numeric-domains-good-idea">Are
numeric domains a good idea?</a> (Vastus
Domains blog/Mark Sittler) "In Asia and
especially certain Asian countries like China,
numeric domain names are huge. In such cultures,
numbers in general come attached to great
meaning. Specific combinations of numbers have
even more meaning and the right combinations
could be worth some serious money. In case
you're wondering just how serious the money
attached to some of these domains can be, just
consider the fact that 888888.com wound up
selling for $245,000."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>More
value facts:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">DN
Journal's 2014 year-to-date <a
href="http://www.dnjournal.com/ytd-sales-charts.htm">sales
chart</a> for domain names includes 100.com
selling for $950,000 and 37.com selling for just
under $2 million.
</div>
<div style="text-align: left;"> </div>
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