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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #391: The visual
Web should not be ignored</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">June 25th, 2014</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
src="cid:part4.02050205.01000202@oplin.org"
alt="eyeball" align="left" height="100"
width="105">Like just about everyone else,
librarians know and love Flickr, Pinterest, and
perhaps Instagram. Most of us have heard of Imgur,
Snapchat, and Vine, and know that they are wildly
popular. But we may be overlooking the
significance of this interest in pictures and
video on the Internet. The phenomenon of the
ever-increasing amount of images that get sent
every day over the Internet has (of course) been
named: the visual Web. The problem for libraries
is that librarians have a strong tendency to
communicate online in text, and the same goes for
library websites. But the visual Web illustrates
that Internet users are much more likely to prefer
websites that communicate through heavy use of
images.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://readwrite.com/2014/06/18/twitter-gif-visual-web">Twitter
has been too slow to catch up with the visual
Web</a> (ReadWrite | Lauren Orsini) "People
have grown tired of text. And with faster
network speeds, their devices can load images
just as quickly as they once loaded simpler
applications. From the days of cave painting,
humans have always been visual creatures. As
attention spans shorten and Internet speeds
increase, it's clear which we prefer."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.business2community.com/online-marketing/visual-web-connecting-marketers-customers-like-never-0914313">The
visual Web: How it's connecting marketers to
customers like never before</a> (Business 2
Community | Olivia Cole) "The great thing about
the Visual Web, says [VP of Marketing and
Insights of comScore, Andrew] Lipsman, is that
it enables brands to connect with their
audiences on a different level than ever before.
Lipsman gives Starbucks as an example. 'It's
easy to feel like a cog in a machine in the long
line at Starbucks every morning. But <a
href="http://instagram.com/starbucks">Starbucks'
Instagram</a> account shines a different light
on the experience, making it meaningful and
extraordinary.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://digiday.com/platforms/5-charts-growth-visual-web/">The
growth of the visual Web in 5 charts</a>
(Digiday | Matt Van Hoven) "Certainly, one
needn't upload an image or video to share it;
all you need to do is find something you like
online and share it. But in terms of new
content, the numbers are staggering just the
same. Snapchat boasts 276,000 snaps per minute.
If that was miles per second, Snapchat would be
faster than the speed of light (186,000 mps).
Facebook comes in just behind with an average of
246,000 images and videos per second, which is
roughly the population of Plano, Texas."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.forbes.com/sites/lewisdvorkin/2014/06/09/inside-forbes-journalists-need-to-know-how-the-rise-of-the-mobile-social-visual-web-impacts-them/">Journalists
need to know how the rise of the mobile,
social, visual Web impacts them</a> (Forbes |
Lewis DVorkin) "For me, statistics like these
confirm the news business is on another
collision course. A decade or more ago,
journalism collided with the freedoms of digital
publishing. Next came the collision with social
media. Now, it's colliding with mobile, social
and the visual Web. Journalists should take
note."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Articles
from <a href="http://ohioweblibrary.org">Ohio
Web Library</a>:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">
<ul>
<li><a
href="http://web.a.ebscohost.com.proxy.oplin.org/lrc/detail?sid=f97241a6-84dc-40cb-a159-caef4f202037%40sessionmgr4001&vid=1&hid=4107&bdata=JnNpdGU9bHJjLWxpdmU%3d#db=lfh&AN=94508273">A
new way of looking at the video book trailer</a>.
(<em>Quill</em>, Jan/Feb 2014, p25 | Jack
El-Hai)</li>
<li><a
href="http://web.a.ebscohost.com.proxy.oplin.org/chc/detail?sid=0b15f45c-87dd-4a37-90cf-bbfa6581a2d9%40sessionmgr4003&vid=1&hid=4107&bdata=JnNpdGU9Y2hjLWxpdmU%3d#db=cmh&AN=86880667">Here's
one to adopt early: Vine for video</a>. (<em>Computers
in Libraries</em>, April 2013, p26-27 |
Donna F. Ekart)</li>
<li><a
href="http://web.a.ebscohost.com.proxy.oplin.org/ehost/detail?sid=de8d7dca-09e3-41ce-8222-6fe13d64381b%40sessionmgr4004&vid=1&hid=4107&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=63699777">Cultural
signifers of web site images</a>. (<em>Journal
of Management Information Systems</em>,
Summer 2011, p147-200 | Fatemeh "Mariam"
Zahedi and Bansal Gaurav)</li>
</ul>
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