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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #401: Looking to
                        the horizon</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">September 3rd, 2014</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        src="cid:part4.00050406.01050207@oplin.org"
                        alt="NMC logo" align="left" height="80"
                        width="110">The New Media Consortium recently
                      released the <a
                        href="http://cdn.nmc.org/media/2014-nmc-horizon-report-library-EN.pdf">NMC
                        Horizon Report: 2014 Library Edition</a> [pdf],
                      produced in collaboration with the University of
                      Applied Sciences in Chur, the Technische
                      Informationsbibliothek in Hannover, and the
                      ETH-Bibliothek in Zurich. The NMC Horizon Project
                      started in 2002, and each year it investigates
                      emerging technologies and trends likely to affect
                      education around the globe. That means the Library
                      Edition is focused on academic and research
                      libraries rather than public libraries, but some
                      of the topics discussed in the report will look
                      very familiar to any type of library.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Prioritization
                          of mobile content and delivery</strong> (page
                        8) "'The Right to e-Read' campaign by the
                        European Bureau of Library Information and
                        Documentation Associations (EBLIDA) is a
                        Europe-wide initiative to raise awareness for
                        stakeholders and policy makers about the
                        challenges libraries face in providing e-books
                        and digital content because of copyright
                        concerns. Libraries in the United States are
                        closely following the legal policies regarding
                        the purchasing and resale of digital content."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Rethinking
                          the roles and skills of librarians</strong>
                        (page 22) "A number of universities have
                        experimented with fellowship programs and other
                        non-permanent hiring situations that bring in
                        people with the desired skills to work on
                        discipline-specific projects. This strategy
                        provides libraries the opportunity to test new
                        types of professionals and see if their roles
                        merit the creation of a new position."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Competition
                          from alternative avenues of discovery</strong>
                        (page 26) "A recent Slate article explored
                        libraries' potential transition from print
                        materials to technology and training. Academic
                        and research libraries are incorporating more
                        authentic experiences for information discovery
                        - immersive opportunities that Google Scholar
                        and Wikipedia cannot yet foster. Seattle
                        University's Lemieux Library, for example, is
                        home to the Media Production Center where
                        students and faculty receive the training and
                        support needed to turn their creative ideas into
                        tangible products."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Semantic
                          web and linked data</strong> (page 44)
                        "Library catalogs will be a more valuable
                        information resource if their metadata is an
                        interoperable part of the semantic web and not
                        siloed in separate inaccessible databases. It is
                        no longer enough for libraries to have their own
                        websites with collection data; there is growing
                        emphasis to integrate these collection catalogs
                        into sites and services more frequently accessed
                        by users."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Articles
                            from <a href="http://ohioweblibrary.org">Ohio
                              Web Library</a>:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">
                      <ul>
                        <li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/lrc/detail/detail?sid=1ed8c0d5-e172-4cea-a745-7633475a3695%40sessionmgr114&vid=0&hid=124&bdata=JnNpdGU9bHJjLWxpdmU%3d#db=lfh&AN=95951696">Library
                            as classroom.</a> (<em>Library Journal</em>,
                          5/15/2014, p36 | Michael Stevens)</li>
                        <li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/chc/detail?sid=aac7f842-64bd-4b9d-aed3-1c44cd642926%40sessionmgr114&vid=0&hid=124&bdata=JnNpdGU9Y2hjLWxpdmU%3d#db=cmh&AN=96236915">Emerging
                            technologies center.</a> (<em>Nursing
                            Education Perspectives</em>, Mar/Apr 2014,
                          p131-132 | Diane J. Skiba)</li>
                        <li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=932cf3c8-508a-4be3-802d-8e7e552f1b42%40sessionmgr113&vid=0&hid=124&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=614872">The
                            New Media Centers' consortium: A tool for
                            legitimizing technology in higher education.</a>
                          (<em>Journal of Research on Computing in
                            Education</em>, Spring 1998, p296,11p. |
                          David Richard Moore and John K. Burton)</li>
                      </ul>
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