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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #416: Facebook
at Work</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">December 17th, 2014</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
src="cid:part4.00070809.03010002@oplin.org"
alt="Facebook @work" align="left" height="60"
width="120">A few weeks ago, <em>The Financial
Times</em> reported that Facebook plans to build
a version of Facebook for workplace communication,
called simply "Facebook at Work." While the <em>FT</em>
report garnered a lot of attention, this news was
leaked as long ago as <a
href="http://techcrunch.com/2014/06/25/facebook-at-work/">last
June</a> and is now just being reported with
Facebook's blessing. The many reactions to the
news in the technology media gravitated toward two
different opinions: Facebook at Work could either
have a big impact on the workplace of the future,
or it could be a miserable failure.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.cio.com/article/2853015/facebook/how-facebook-at-work-could-alter-the-social-enterprise-landscape.html">How
'Facebook at Work' could alter the social
enterprise landscape</a> (CIO | Matt Kapko)
"Social media has slowly percolated into
business life, but for the most part it remains
a separate function and utility during working
hours. No company has successfully made the leap
from consumer to enterprise and combined the two
together at any scale even remotely similar to
Facebook's 1.35 billion monthly users. Facebook
at Work will reportedly look and operate like
the traditional version of Facebook, but it will
allow users to chat with colleagues, connect
with professional contacts and collaborate on
documents in a space that's separate from their
personal identities and activities."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.marketwatch.com/story/facebook-at-work-could-target-google-and-linkedin-2014-11-18">'Facebook
at Work' could target Google and LinkedIn</a>
(MarketWatch | Quentin Fottrell) "With only 322
million users, LinkedIn is still a minnow
compared to Facebook's Leviathan. Facebook is
also a fun social network where people have
learned about their own personal brand and how
to present themselves online for job hunters who
investigate their digital footprint, and could
usurp LinkedIn much in the same way a more
intuitive iPhone replaced the BlackBerry for
both work and play...."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.wired.com/2014/11/facebook-at-work/">Facebook
developing 'Facebook at Work' service, says
report</a> (Wired | Issie Lapowsky) "<em>The
Financial Times</em> reports that although
users of Facebook at Work will be able to keep
their personal accounts separate, the site will
include Facebook staples, including groups and
News Feed. And yet, it may be a challenge for
Facebook, a company intent on tapping user data
for advertising purposes, to convince businesses
that their internal documents and conversations
will remain confidential on the site."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://recode.net/2014/11/19/facebook-wants-to-be-your-work-assistant-but-its-not-going-to-be-easy/">Facebook
at Work? Not so fast.</a> (Re/Code | Kurt
Wagner) "Even though the new product will be
separate, Facebook's tools aren't associated
with many workplace environments. In the
financial services industry, for example, the
use of Facebook and even personal email accounts
is forbidden for both security and productivity
reasons. Facebook will need to convince
businesses it can be trusted with sensitive
information that's passed around company
discussion boards. That'll be a challenge as
Facebook's trove of user data often rubs people
the wrong way - they've made a business out of
our personal information, after all."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Articles
from <a href="http://ohioweblibrary.org">Ohio
Web Library</a>:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">
<ul>
<li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=82507133-aed9-467a-96e3-6e4a6f57034b%40sessionmgr111&vid=0&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=98154809">Digital
collaboration: Delivering innovation,
productivity and happiness.</a> (<em>Management
Services</em>, Spring 2014, p37-40)</li>
<li><a
href="http://web.a.ebscohost.com.proxy.oplin.org/chc/detail?sid=db60fa5e-1abb-4b5c-8940-1b7c2fbf5983%40sessionmgr4004&vid=0&hid=4112&bdata=JnNpdGU9Y2hjLWxpdmU%3d#db=cmh&AN=99398791">The
social enterprise.</a> (<em>Online Searcher</em>,
Nov/Dec. 2014, p45-49 | Robert Berkman)</li>
<li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=1f1b48fb-df3c-447a-bbb6-c2394e194233%40sessionmgr111&vid=0&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=99315405">Knowledge
exchange and symbolic action in social
media-enabled electronic networks of
practice: A multilevel perspective on
knowledge seekers and contributors.</a> (<em>MIS
Quarterly</em>, Dec. 2014, p1245-1270 |
Roman Beck, Immanuel Pahlke, and Christoph
Seebach)</li>
</ul>
</div>
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