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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4cast #420: Google
                        Ventures in health tech</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">January 14th, 2015</span></p>
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                    <p style="text-align: justify;font-size: 16px;
                      font-family: arial; line-height: 110%;"><img
                        src="cid:part4.09060301.05050303@oplin.org"
                        alt="Google Ventures logo" align="left"
                        height="100" width="100">There's an old saying:
                      "Follow the money." At the end of 2014, a lot of
                      people were following the money invested by Google
                      Ventures, an independent venture capital arm of
                      Google, to try to spot future trends. The firm has
                      been investing in startup companies since 2009,
                      and currently manages about $1.5 billion in such
                      investments. Apparently Google Ventures expects
                      health technology to be the next big thing,
                      because their investments shifted decisively in
                      that direction in 2014. Bill Maris, the president
                      of Google Ventures, gave quite a few interviews
                      after that information was released and shared
                      some interesting thoughts, some of them quoted
                      below.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://blogs.wsj.com/digits/2014/12/15/google-ventures-shifts-focus-to-healthcare/">Google
                          Ventures shifts focus to health care</a> (Wall
                        Street Journal Digits blog | Alistair Barr) "In
                        the last three years, consumer startups went
                        from Google Ventures' top sector to one of the
                        firm's least favorite. Health and life-sciences
                        companies received the smallest share in 2012
                        and the largest this year. Over that period,
                        other venture investors maintained steady
                        interest in these sectors. About 20% of VC money
                        flowed to consumer-services companies, a similar
                        share to health care startups, in the U.S. in
                        each of the past three years according to Dow
                        Jones VentureSource."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://venturebeat.com/2014/12/15/for-google-ventures-2014-yielded-16-exits-and-a-strong-focus-on-life-sciences-and-health-tech/">For
                          Google Ventures, 2014 yielded 16 exits and a
                          strong focus on life sciences and health tech</a>
                        (VentureBeat | Kia Kokalitcheva) "Among the
                        year's standout investments, Maris is
                        particularly excited about Flatiron Health and
                        One Medical. Flatiron Health, in which Google
                        Ventures invested <a
href="http://venturebeat.com/2014/05/07/watch-out-cancer-big-data-is-coming-for-you/">one
                          of its biggest sums at $130 million</a>,
                        gathers and analyzes huge amounts of oncology
                        data to help doctors better treat cancer
                        patients. 'One in five patients in the U.S. are
                        part of the Flatiron network and they don't even
                        know it,' Maris said. One Medical, a popular
                        alternative to traditional doctors' offices (and
                        all the pain and hassle they entail), is a
                        reimagining of the patient experience given
                        today's technology, as Maris describes it."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.bloombergview.com/articles/2014-12-16/benner-on-tech-google-ventures-microsoft-and-vice-does-deals">Google
                          Ventures, Microsoft and Vice does deals</a>
                        (Bloomberg View | Katie Brenner) [Maris
                        interview response] "Right now life sciences
                        companies are becoming IT companies. And you can
                        have a consumer Internet company that has no
                        revenue, that just has users paying nothing for
                        a product. And investors see that product as
                        valuable because it attracts users. They know
                        that ultimately someone will pay. We should
                        think about life sciences startups in the same
                        way. Some of our life sciences companies are
                        building important tech that's useful to lots of
                        people. They should be valued the same way that
                        tech companies are valued."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.theverge.com/2014/12/16/7402411/google-ventures-2014-bill-maris-life-science">The
                          man investing Google's billions says we
                          shouldn't be afraid to live forever</a> (The
                        Verge | Ben Popper) [Maris interview response]
                        "The acceleration we saw in computers from 1960
                        until now is an acceleration we're going to see
                        in the life sciences, and that's why it's a huge
                        opportunity. And not just for making money. You
                        make a great investment in the consumer
                        internet, maybe you make a lot of money and
                        create something useful, interesting, or fun.
                        But in life sciences you have a chance to be
                        part of something that lets people live longer
                        and healthier and not lose the people they care
                        about. That is really profound."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Articles
                            from <a href="http://ohioweblibrary.org">Ohio
                              Web Library</a>:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">
                      <ul>
                        <li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=37a5a584-e3df-4e5e-8f97-7074978ac234%40sessionmgr111&vid=0&hid=125&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=sch&AN=47106357">Google
                            could be your VC.</a> (<em>Entrepreneur</em>,
                          Aug. 2009, p36 | Pieter van Noordennen)</li>
                        <li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=3f5b20e9-e3a5-447d-8c02-00439bd4a1e1%40sessionmgr111&vid=0&hid=125&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=sch&AN=97765985">Can
                            technology fix medicine?</a> (<em>Technology
                            Review</em>, Sep./Oct. 2014, p65-66 |
                          Nanette Byrnes)</li>
                        <li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=eb83b52d-ced9-419e-92ca-04d6803b4f19%40sessionmgr114&vid=0&hid=125&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=99206632">Venture
                            capital firms and incubators.</a> (<em>Research
                            Technology Management</em>, Nov./Dec. 2014,
                          p40-44 | Howard Morgan)</li>
                      </ul>
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