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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4cast #425: Deep links</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">February 18th, 2015</span></p>
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<p style="text-align: justify;font-size: 16px;
font-family: arial; line-height: 110%;"><img
src="cid:part4.04000900.06090301@oplin.org"
alt="hyperlink symbol" align="left" height="105"
width="110">One of the fundamental building
blocks of the World Wide Web has always been the
hyperlink, the code that allows you to jump from
web page to web page and back again. These links
function because each web page has an address that
makes it possible to find the page when wanted,
and also makes it possible for search engines to
take you to a specific page of information upon
request. Mobile apps do not share this basic
functionality of the Web, and now that mobile apps
occupy a larger and larger portion of the time
people spend on the Internet, there is more and
more pressure to recreate the Web experience
within the mobile experience. "Deep linking"
between apps may be one answer.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2015/01/06/technology/tech-companies-look-to-break-down-walls-between-apps.html">Apps
everywhere, but no unifying link</a> (NY Times
Technology | Conor Dougherty) "The app problem
traces its origins to 2008, when Apple
introduced the App Store for iPhones. Unlike
websites, apps were set up to be separate little
boxes whose technology prohibited them from
interacting with one another. At the time, the
idea of a phone full of apps was new enough that
most people were not very worried about whether
those apps could link to each other. But today,
apps have begun to eclipse the web."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://recode.net/2014/10/27/the-startups-trying-to-make-searching-apps-as-easy-as-searching-the-web/">Making
apps as easy to search as the Web</a> (Re/code
| Ina Fried) "To further complicate matters,
it's not only about the method for linking, it's
also about figuring out the right business
opportunity. To search engines like Google that
profess to catalog the world's information, apps
have been a threat - silos that need to be
opened."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.mediapost.com/publications/article/240089/deep-links-extensions-turning-apps-into-new-mobil.html">Deep
links, extensions turning apps into new mobile
Web</a> (MediaPost | Jeremy Shabtai) "The
general idea behind app deep linking is similar
to hyperlinks found on the Web. An app is able
to link directly to specific content buried
within another app, allowing users to jump
back-and-forth from one app to another. For
example, Google Maps now has a link that takes
you directly into the Uber app to call a car.
Hitting the 'back' button actually navigates you
back to the app page you just left. Mobile apps
are finally starting to act like the Internet."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://taylordavidson.com/2014/deep-linking">Why
deep linking matters</a> (Taylor Davidson)
"Without the URL structure of the web, mobile
app developers are forced to implement deep
linking schemes to build back some of the basic
functionality that the open web was originally
built upon. Looking further, will deep linking
recreate a complete URL structure for apps, or
will it merely provide a short-term solution for
mobile transactional ads and ecommerce? Even if
the answer is only 'merely', it should unlock
significant ecommerce mobile advertising
spending and help lead to a much more diverse
set of mobile advertising ad units and
experiences."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Articles
from <a href="http://ohioweblibrary.org">Ohio
Web Library</a>:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">
<ol>
<li><a
href="http://web.a.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=3059beeb-3980-45b7-96ef-9bf27a41d228%40sessionmgr4005&vid=0&hid=4201&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=95533757">Mobile
deep linking: Should you care?</a> (<em>Folio:
The Magazine for Magazine Management</em>,
March 2014, p19 | Much Speers)</li>
<li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=30e884c1-bfea-4635-90a2-3c3323d0aadb%40sessionmgr198&vid=0&hid=124&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bwh&AN=550887.20140503">Facebook
new 'App Links' mean no more switching from
apps to Web browsers.</a> (<em>International
Business Times</em>, 5/3/2014)</li>
<li><a
href="http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=80ce118f-8d6a-4e5e-bf2a-1114d9c11b8d%40sessionmgr113&vid=0&hid=124&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bwh&AN=201409230730PR.NEWS.USPR.SF19051">Branch
announces funding for next generation deep
linking technology.</a> (<em>PR Newswire US</em>,
9/23/2014)</li>
</ol>
</div>
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