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<p> <span style="font-size:20px;font-weight:bold;color:rgb(0,0,0);font-family:arial;line-height:110%">OPLIN 4cast #501: Watching the big games</span><br>
<span style="font-size:11px;font-weight:normal;color:rgb(102,102,102);font-style:italic;font-family:arial">August 3rd, 2016</span></p>
<p style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><img align="left" src="http://www.oplin.org/4cast/wp-content/uploads/2016/08/olympics.png" alt="Got bandwidth for the Olympics?" width="130" height="115" style="padding-right: 14px; padding-top: 4px; padding-bottom: 4px;" title=""> After all the anticipation and media attention, the <a href="https://www.olympic.org/" target="_blank">2016 Summer Olympics in Rio</a> are almost upon us. It all starts this Friday evening, August 5, despite all the worries about the water, viruses, accommodations, etc. Once it starts, you may have a worry in your library, too. People using your network, either on your public (or staff) computers or with their smartphones, may spend a lot of time watching the Olympics online--putting your network under strain. On the other hand, some large corporations don’t seem to be too concerned. Maybe there is nothing to worry about and we can all just enjoy the games?</p>
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<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="http://www.globalwebindex.net/blog/why-smartphones-will-be-crucial-to-the-2016-olympics" target="_blank">Why smartphones will be crucial to the 2016 Olympics</a> (GlobalWebIndex | Jason Mander) “Although linear TV currently captures about 4x as much daily viewing time as online television, that Olympics fans are watching an average of 41 minutes of online TV each day is still pretty important – especially with 16% of Olympics viewers reporting that they have a streaming stick or device (e.g. Apple TV or Google Chromecast). Little wonder the IOC has been making noises about the roll-out of its Olympic Channel.”</li>
<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="http://www.nscreenmedia.com/olympics-drive-big-increase-tv-everywhere-viewing/" target="_blank">Olympics to drive big increase in TV Everywhere viewing?</a> (nScreenMedia | Colin Dixon) “NBCU will be <a href="http://www.nbcolympics.com/news/how-watch-rio-2016-olympic-games" target="_blank">live streaming all events online</a> during The Olympics. That means if Mom is watching gymnastics on the TV, Dad can be watching rowing on his tablet, and their son can be watching basketball on his smartphone. Of course, it’s still likely everyone will come back together for the big events, like the 400M Relay. However, given our propensity to watch on mobile devices alone, all the data points to this being the most fragmented viewership for The Olympics ever.”</li>
<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="http://www.networkcomputing.com/networking/enterprise-networks-bracing-olympics/636225717" target="_blank">Enterprise networks bracing for Olympics</a> (Network Computing | Marcia Savage) “TEKsystems, a provider of IT staffing solutions, polled more than 600 IT pros and found that 72% expect a major or moderate increase in internet usage at their companies due to workers streaming swimming, gymnastics, and other competitions. More respondents – 79% – said [they] believe their corporate networks will be at greater risk from workers accessing various websites for Olympic coverage. Forty-four percent reported experiencing bandwidth issues during large sporting events in the past.”</li>
<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="http://www.information-management.com/news/infrastructure/despite-network-impacts-few-companies-bracing-for-olympics-10029391-1.html" target="_blank">Despite network impacts, few companies bracing for Olympics</a> (Information Management | Bob Violino) “Despite the anticipated impact, many companies are taking no action, preferring to monitor the situation. A majority of the organizations (more than 80%), will not be issuing special guidelines or communications regarding use of network resources to view/interact with the Summer Games, and nearly half are not introducing additional measures such as filters, blockers or firewalls specifically for the games.”</li>
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<p style="text-align:left;font-size:20px;font-family:arial;line-height:110%"><small><strong><em>Articles from <a href="http://ohioweblibrary.org" target="_blank">Ohio Web Library</a>:</em></strong></small><br>
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<ul> <li><a href="http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=115226458" target="_blank">Sports streams sizzle but more TVE than OTT.</a> (<em>Broadcasting & Cable</em>, 5/9/2016, p.18-19 | Larry Jaffee)</li> <li><a href="http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=aph&AN=111289778" target="_blank">TV and the iPad: How the tablet is redefining the way we watch.</a> (<em>Journal of Broadcasting & Electronic Media</em>, Dec.2015, p.620-639 | Stephen P. McCreery and Dean M. Krugman)</li> <li><a href="http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=90091637" target="_blank">And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?</a> (<em>Journal of Marketing Communications</em>, Sept.2013, p.258-276 | Kelty Logan)</li>
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