<div dir="ltr"><div><div class="m_-478255571728418590gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr">
<table class="m_-478255571728418590backgroundTable" bgcolor="#ffffff" cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td align="left" valign="top">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top:0px solid rgb(0,0,0);border-bottom:1px solid rgb(255,255,255);background-color:rgb(255,255,255);text-align:center" align="center"><span style="font-size:10px;color:rgb(96,96,96);line-height:200%;font-family:verdana;text-decoration:none">Email not displaying correctly? <a href="http://www.oplin.org/4cast/" style="font-size:10px;color:rgb(0,0,255);line-height:200%;font-family:verdana;text-decoration:none" target="_blank">View it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top:0px solid rgb(51,51,51);border-bottom:0px solid rgb(255,255,255);background-color:rgb(255,255,255)">
<center><a><img id="m_-478255571728418590editableImg1" src="http://www.oplin.org/4cast/wp-content/themes/unlimited/assets/images/4cast_email_header.png" title="OPLIN" alt="OPLIN 4Cast" align="middle" border="0"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width:763px;height:877px" bgcolor="#ffffff" cellpadding="20" cellspacing="0">
<tbody>
<tr>
<td style="font-size:12px;color:rgb(0,0,0);line-height:150%;font-family:'Gothic Sans',sans-serif" bgcolor="#ffffff" valign="top">
<p> <span style="font-size:20px;font-weight:bold;color:rgb(0,0,0);font-family:arial;line-height:110%">OPLIN 4Cast #613: Online shopping tech is evolving is a big way</span><br>
<span style="font-size:11px;font-weight:normal;color:rgb(102,102,102);font-style:italic;font-family:arial">September 26th, 2018</span></p>
<p style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><img align="left" class="m_-478255571728418590alignleft m_-478255571728418590size-full m_-478255571728418590wp-image-6101" src="https://4cast.oplin.org/wp-content/uploads/2018/09/Fotolia_188160876_XS.jpg" alt="online shopping concept" width="130" height="94" style="padding-right:14px;padding-top:4px;padding-bottom:4px"> These days, it's likely that no one would call online shopping a fad. It's a regular part of modern living for most Americans. As a result, ecommerce has gotten significantly more competitive, bringing new trends to consumers. These include technologies such as augmented reality, chatbots, voice shopping and more. <em>Entrepreneur</em> says that 2019 will be a <a href="https://www.entrepreneur.com/article/319339" target="_blank">revolutionary year</a> for online shopping. Here's just a small preview of what's coming our way.</p><ul>
<li style="list-style-type:none">
</li><li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a>Voice Shopping Is Revolutionizing E-Commerce</a> [Twice] "Purchases made through voice assistants will continue to escalate sharply, projected to reach a striking $40 billion in sales by 2022."</li>
<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="https://www.ft.com/content/69a0703a-a7c3-11e8-a1b6-f368d365bf0e" target="_blank">Augmented reality start-up looks to recreate the shopping trip</a> [Financial Times] " One area with particular promise is retail, experts say. Here, technology can allow a person to effectively try an outfit on their digital self, or see what furniture might look like in a room, before they buy it."</li>
<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="https://money.cnn.com/2018/09/07/technology/business/amazon-go-stores-new-york-seattle-san-francisco/index.html" target="_blank">Amazon's cashier-free stores are coming to New York</a> [CNN] "Shoppers need to open the Amazon Go app to enter, and any products they take are automatically charged to their account when they leave. The technology in stores automatically detects when customers take or return products to shelves and keeps track of items in a virtual shopping cart."</li>
<li style="text-align:justify;font-size:16px;font-family:arial;line-height:110%"><a href="https://www.retaildive.com/news/amazon-scout-gamifies-shopping-recommendations/532810/" target="_blank">Amazon Scout gamifies shopping recommendations</a> [Retail Dive] "Amazon has launched a new personalized shopping recommendation service called Scout, which filters recommendations for shoppers based on items they "like" or "dislike" by clicking on a thumbs-up or thumbs-down icon on product tiles, according to a page on the company's website."</li>
</ul>
<div style="text-align:left"> </div>
<p style="text-align:left;font-size:20px;font-family:arial;line-height:110%"><small><strong><em>From the <a href="http://ohioweblibrary.org" target="_blank">Ohio Web Library</a>:</em></strong></small><br>
</p>
<div style="text-align:justify;font-size:16px;font-family:arial;line-height:110%">
<ul> <li><a href="http://proxy.oplin.org:2054/login.aspx?direct=true&db=cmh&AN=201808200848PR.NEWS.USPR.PH84037" target="_blank">Zippin Launches Next Generation Checkout-Free Technology Enabling Retailers to Quickly Deploy Frictionless Shopping</a> (PR Newswire. (2018, August 20). Zippin Launches Next Generation Checkout-Free Technology Enabling Retailers to Quickly Deploy Frictionless Shopping. <i>PR Newswire US</i>. )</li> <li><a href="http://proxy.oplin.org:2054/login.aspx?direct=true&db=pwh&AN=124712756" target="_blank">So Far, American Grocery Shoppers Buck Online Shopping Trend</a> (Newport, F., & Brenan, M. (2017). So Far, American Grocery Shoppers Buck Online Shopping Trend. <i>Gallup News Service</i>, 1. )</li> <li><a href="http://proxy.oplin.org:2059/ehost/detail/detail?vid=0&sid=ec39746e-3acf-4eed-a3d3-b1445d38c63e%40sessionmgr4007&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=201712071243PR.NEWS.USPR.NY64741&db=bwh" target="_blank">Turning Shopping into Magic: High-Tech Retailing Debuts at CES 2018</a> (PR Newswire. Turning Shopping into Magic: High-Tech Retailing Debuts at CES 2018. <i>PR Newswire US</i>. )</li>
</ul>
</div>
<div style="text-align:left"> </div>
</td>
</tr>
<tr>
<td valign="top" width="760"><span style="font-size:10px;color:rgb(96,96,96);line-height:100%;font-family:verdana"> <hr>
<div style="text-align:justify">The <strong><em>OPLIN 4cast</em></strong> is a weekly compilation of recent headlines, topics, and trends that could impact public libraries. You can subscribe to it in a variety of ways, such as: <br>
</div>
<div style="text-align:left"> </div>
<ul>
<li style="text-align:justify"><strong>RSS feed.</strong> You can receive the OPLIN 4cast via RSS feed by subscribing to the following URL: <a href="http://www.oplin.org/4cast/index.php/?feed=rss2" target="_blank">http://www.oplin.org/4cast/<wbr>index.php/?feed=rss2</a>.</li>
<li style="text-align:justify"><strong>Live Bookmark.</strong> If you're using the Firefox web browser, you can go to the 4cast website (<a href="http://www.oplin.org/4cast/" target="_blank">http://www.oplin.org/4cast/</a>) and click on the orange "radio wave" icon on the right side of the address bar. In Internet Explorer 7, click on the same icon to view or subscribe to the 4cast RSS feed.</li>
<li style="text-align:justify"><strong>E-mail.</strong> You can have the OPLIN 4cast delivered via e-mail (a'la OPLINlist and OPLINtech) by subscribing to the 4cast mailing list at <a href="http://lists.oplin.org/mailman/listinfo/OPLIN4cast" target="_blank">http://lists.oplin.org/<wbr>mailman/listinfo/OPLIN4cast</a>.</li>
</ul> </span> </td>
</tr>
<tr>
<td style="text-align:center;font-family:'Century Gothic',sans-serif;border-top:0px solid rgb(255,255,255);background-color:#2c4587;color:#fff" valign="top" width="760">© 2018 Ohio Public Library Information Network<br> <a href="http://www.slideshare.net/oplin" title="Find us on Slideshare" target="_blank"><img src="http://www.oplin.org/4cast/wp-content/themes/unlimited/assets/images/slideshare3.png" alt="Find us on Slideshare"></a> <a href="http://www.facebook.com/oplin.org" title="Find us on Facebook" target="_blank"><img src="http://www.oplin.org/4cast/wp-content/themes/unlimited/assets/images/facebook_0.png" alt="Find us on Facebook"></a> <a href="https://plus.google.com/107751358238995507967" title="Find us on Google+" target="_blank"><img src="http://www.oplin.org/4cast/wp-content/themes/unlimited/assets/images/google+.png" alt="Find us on Google+"></a> <a href="http://www.twitter.com/oplin" title="Find us on Twitter" target="_blank"><img src="http://www.oplin.org/4cast/wp-content/themes/unlimited/assets/images/twitter_0.png" alt="Find us on Twitter"></a> </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div></div></div></div></div></div></div>
</div>