[OPLINLIST] The Community and Professional Programs of Ohio University and OVAL invite you to attend MANAGING THE LIBRARY'S IMAGE...

Fri, 5 Sep 2003 14:36:52 -0400

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Ohio Valley Area Libraries (OVAL) Regional Library System and Community and
Professional Programs of Ohio University invite you join us in September
for...

MANAGING THE LIBRARY'S IMAGE: Dynamic Library Management @ Grover Center,
Ohio University, Athens
Presented by: Melissa Dabe, Greene County Public Library and Holly Carroll,
Willoughby-Eastlake Public Library
Date & Time: Fri & Sat, Sep 19 & 20 from 9:00 a.m. to 4:00 p.m.
Fees: $135 for individual class; $125 per class if registered for the
two-part series. Successful completion earns 1.2 CEUs for this class.
---On Day 1 Melissa Dabe will present "Developing a Marketing Plan." You
will learn the basics of marketing and start planning your library's future.
Come to this workshop with your pencils ready and you'll leave with a draft
of a marketing plan. Topics include: a) What is marketing, public relations,
advertising, and publicity?; b) Benchmarking; c) Setting goals and
objectives; d) Targeted marketing and niche marketing; e) Developing a clear
message; f) Tools to get your message out; g) Evaluating your campaign.
---On Day 2 Holly Carroll will present "Library Advocacy: Tools for
Survival." The focus of this workshop is to develop an awareness and
appreciation of the political nature of librarianship. Participants will
learn specific skills and techniques for effective advocacy. Topics include:
a) Skills for Effective Advocacy; b) Media Relations; c) Tools of the Trade;
d) Putting it all together; e) Components of an Effective Advocacy Campaign
Public Policy. Prior to workshop participants will need to download "Library
Advocacy: A Handbook for Ohio Public Library" from the Ohio Library
Council's Web site (www.olc.org). Please read and bring a copy to the
workshop.

___________

For further details, up-to-date information, and on-line registration,
please visit the Dynamic Library Management web page at,
www.oval.lib.oh.us/dlmgt/.

For more information about any OVAL workshop, contact Jimmie Epling at
eplingji@oplin.org or 1-800-759-1537 x6.
___________

OVAL: Your Source for Instruction, Insight, Inspiration, Innovation!

Margaret "Doc" Delaney, Communications Coordinator
Ohio Valley Area Libraries Regional Library System (OVAL)
252 West Thirteenth Street, Wellston, OH 45692
740-384-2103 x 2 ~ 740-384-2106 fax
www.oval.lib.oh.us ~ delanema@oplin.org

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<P><EM><FONT color=3D#800080 size=3D4><STRONG>Ohio Valley Area Libraries =
(OVAL)=20
Regional Library System and Community and Professional Programs of Ohio=20
University invite you join us in September=20
for...</STRONG></FONT></EM><BR><BR><FONT color=3D#008080 =
size=3D5><STRONG>MANAGING=20
THE LIBRARY'S IMAGE:</STRONG></FONT> <FONT size=3D4>Dynamic Library=20
Management</FONT> @ Grover Center,<SPAN class=3D742342618-05092003><FONT =

color=3D#0000ff>&nbsp;Ohio University, =
Athens <FONT=20
color=3D#008080>Presented by: Melissa Dabe, Greene =
County Public=20
Library and Holly Carroll, Willoughby-Eastlake Public =
Library <FONT=20
color=3D#008080>Date &amp;=20
Time: Fri &amp; Sat, Sep 19 &amp; 20 from 9:00 =
a.m. to=20
4:00 p.m. Fees: $135 =
for=20
individual class; $125 per class if registered for the two-part series.=20
Successful completion earns 1.2 CEUs for&nbsp;<SPAN=20
class=3D742342618-05092003><FONT=20
color=3D#000000>this=20
class. ---On Day 1 Melissa Dabe will present "Developing a =
Marketing=20
Plan." You will learn the basics of marketing and start planning your =
library's=20
future. Come to this workshop with your pencils ready and you'll leave =
with a=20
draft of a marketing plan. Topics include: a) What is marketing, public=20
relations, advertising, and publicity?; b) Benchmarking; c) Setting =
goals and=20
objectives; d) Targeted marketing and niche marketing; e) Developing a =
clear=20
message; f) Tools to get your message out; g) Evaluating your =
campaign. ---On=20
Day 2 Holly Carroll will present "Library Advocacy: Tools for Survival." =
The=20
focus of this workshop is to develop an awareness and<SPAN=20
class=3D742342618-05092003>&nbsp;appreciation of=20
the political nature of librarianship. Participants will learn specific =
skills=20
and techniques for effective advocacy. Topics include: a) Skills for =
Effective=20
Advocacy; b) Media Relations; c) Tools of the Trade; d) Putting it all =
together;=20
e) Components of an Effective Advocacy Campaign Public Policy. Prior to =
workshop=20
participants will need to download "Library Advocacy: A Handbook for =
Ohio Public=20
Library" from the Ohio Library Council's Web site (<A =
href=3D"http://www.olc.org"=20
target=3D_blank>www.olc.org</A>). Please read and bring a copy to the=20
workshop. <FONT=20
color=3D#008080>___________ For further details, =
up-to-date=20
information, and on-line registration, please visit the&nbsp;<SPAN=20
class=3D742342618-05092003>Dynamic Library Management web page =
at, <A=20
href=3D"http://www.oval.lib.oh.us/dlmgt/"><FONT=20
color=3D#0000ff>www.oval.lib.oh.us<FONT=20
color=3D#0000ff>/dlmgt/</A>. For more information =
about any=20
OVAL workshop, contact&nbsp;Jimmie =
Epling=20
at&nbsp;<A=20
href=3D"mailto:eplingji@oplin.org">eplingji@oplin.org</A>&nbsp;or =

1-800-759-1537 x<SPAN =
class=3D742342618-05092003>6</SPAN>.<BR></FONT><STRONG><FONT=20
color=3D#008080>___________</FONT></STRONG></P>
<P><STRONG><FONT color=3D#008080><BR></FONT><FONT color=3D#800080 =
size=3D4>OVAL: Your=20
Source for Instruction, Insight, Inspiration,=20
Innovation!</FONT></STRONG><BR><BR>Margaret "Doc" Delaney, =
Communications=20
Coordinator<BR>Ohio Valley Area Libraries Regional Library System =
(OVAL)<BR>252=20
West Thirteenth Street, Wellston, OH 45692<BR>740-384-2103 x 2 ~ =
740-384-2106=20
fax<BR><A href=3D"http://www.oval.lib.oh.us" =
target=3D_blank>www.oval.lib.oh.us</A>=20
~ <A =
href=3D"mailto:delanema@oplin.org">delanema@oplin.org</A></P></BODY></HTM=
L>

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