[OPLINLIST] Library Marketing: Challenges and Solutions; Workshop in Blue Ash

[SWON Libraries]

*This announcement has been posted to several lists.  Our apologies for 
any duplication.
****************************************************************************

Please forward to all interested parties.

*


  Library Marketing: Challenges and Solutions
  <http://www.swonlibraries.org/register?a=selectmember&id=1342&rate=cost1&sponsor=SouthWest%20Ohio%20and%20Neighboring%20Libraries>



      Date

Monday, July 14th, 2008


      Time

12:00 p.m. - 2:00 p.m.


      Location

SWON Libraries Office


      Speaker(s)

*Uri Toch* has worked on public and academic marketing strategies for 17 
years. As a librarian, he has created and developed numerous outreach 
programs and has published articles in national and local library 
publications. He currently works at the Schaumburg Township District 
Library in Illinois, and worked at the Public Library of Cincinnati and 
Hamilton County for eight years. Check out his latest ruminations on 
library marketing on his blog <http://urifrommissouri.blogspot.com>.

*Paul Vash* has 23 years of public service experience, balanced between 
academic and public libraries. His focus has been on reference, 
publicity, and programming. He most recently served as Acting Assistant 
Director of the Gardner-Harvey Library, at Miami University Middletown.


      Description

Libraries face the continual challenge of making users and nonusers 
aware of collections and services. This is especially crucial at the 
time when people are looking to the Internet for solutions. This 
workshop will show how public and
academic library staff can use marketing techniques to help increase 
awareness of their value.

By the end of this workshop you will be able to:

** DESCRIBE what your library has to offer the community.

** CREATE a benefits-based "elevator speech" for communicating the value 
your
library to local organizations.

** IDENTIFY 3-5 things you can do within the next 3-6 months to increase 
your
visibility in the community.

** EXECUTE a good marketing plan on a tight budgeT.


      Meal

Please bring a brown bag lunch!


      Contributing Member of SWON Libraries

$25


      Friend of SWON Libraries

$25 


      Contributing Member of NEO-RLS, NORWELD, or SERLS

$25 


      Other

$35 

The deadline to register is Thursday, July 10th, 2008



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