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<P><EM>Ohio Valley Area Libraries (OVAL) Regional Library System and Community
and Professional Programs of Ohio University invite you to attend:</EM></P>
<P><FONT color=#008080 size=5><STRONG>MANAGING THE LIBRARY'S IMAGE: Dynamic
Library Management</STRONG></FONT></P>
<P><FONT color=#008080><STRONG>Presented by:</STRONG></FONT> Melissa Dabe,
Greene County Public Library and Holly Carroll, Willoughby-Eastlake Public
Library</P>
<P><STRONG><FONT color=#008080>Date & times:</FONT></STRONG> Friday &
Saturday, September 19 & 20 from 9:00 a.m. to 4:00 p.m.</P>
<P><STRONG><FONT color=#008080>Location:</FONT></STRONG> Grover Center, Ohio
University, Athens</P>
<P><FONT color=#008080><STRONG>Fees:</STRONG></FONT> $135 for individual class;
$125 per class if registered for the two-part series. Successful completion
earns 1.2 CEUs for a class or a total<SPAN class=703090218-25082003> </SPAN>of
7.2 CEUs for the entire certificate.</P>
<P><FONT color=#008080><STRONG>Registration and up-to-date
information:</STRONG></FONT> <A
href="http://www.oval.lib.oh.us/dlmgt/">www.oval.lib.oh.us/dlmgt/</A></P>
<P>---On Day 1 Melissa Dabe will present "Developing a Marketing Plan." You will
learn the basics of marketing and start planning your library's future. Come to
this workshop with your pencils ready and you'll leave with a draft of a
marketing plan. Topics include: a) What is marketing, public relations,
advertising, and publicity?; b) Benchmarking; c) Setting goals and objectives;
d) Targeted marketing and niche marketing; e) Developing a clear message; f)
Tools to get your message out; g) Evaluating your campaign.</P>
<P>---On Day 2 Holly Carroll will present "Library Advocacy: Tools for
Survival." The focus of this workshop is to develop an awareness and<SPAN
class=703090218-25082003> </SPAN>appreciation of the political nature of
librarianship. Participants will learn specific skills and techniques for
effective advocacy. Topics include:<SPAN class=703090218-25082003> </SPAN>a)
Skills for Effective Advocacy b) Media Relations c) Tools of the Trade d)
Putting it all together e) Components of an Effective Advocacy Campaign Public
Policy. Prior to workshop participants will need to download "Library Advocacy:
A Handbook for Ohio Public Library" from the Ohio Library Council's Web site (<A
href="http://www.olc.org/">www.olc.org</A>). Please read and bring a copy to the
workshop.</P>
<P>---For more information about any OVAL workshop, contact Jennifer Hanlon,
Continuing Education Coordinator, at <A
href="mailto:ceoval@oplin.org">ceoval@oplin.org</A> or 1-800-759-1537 x9.</P>
<P><STRONG><FONT color=#008080>OVAL: Your Source for Instruction, Insight,
Inspiration, Innovation!</FONT></STRONG></P>
<DIV> </DIV>
<DIV align=center>Margaret "Doc" Delaney, Communications Coordinator</DIV>
<DIV align=center>Ohio Valley Area Libraries Regional Library
System (OVAL)</DIV>
<DIV align=center>252 West Thirteenth Street, Wellston, OH 45692</DIV>
<DIV align=center>740-384-2103 x 2 ~ 740-384-2106 fax</DIV>
<DIV align=center><A href="http://www.oval.lib.oh.us/">www.oval.lib.oh.us</A> ~
<A
href="mailto:delanema@oplin.org">delanema@oplin.org</A></DIV></DIV></DIV></BODY></HTML>