<i>Please excuse any cross-postings</i>.<br><br>
<p class="title"><strong><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Register today for one (or both) of OHIONET's upcoming marketing
webinars!</span></i></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""></span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Do
you have a strategic marketing plan but no staff time to implement it?
Has your library been struggling to 'get the word out' about programs and
services you have available for your community? On the marketing front,
are you wondering how or where to start or what to do next?</span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Have
to no fear--OHIONET is hosting <strong><span style="font-family:"Calibri","sans-serif"">two webinars</span></strong> to help! Join Nancy Dowd,
author of <em><span style="font-family:"Calibri","sans-serif"">Bite-Sized
Marketing, Realistic Solutions for Overworked Libraries</span></em>, and learn
strategies that you can use that will help you spread the word about your
library to users and non-users. Nancy has recently joined NoveList as the
product lead for the development of a new marketing tool--<a href="http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=407&qid="><strong><span style="font-family:"Calibri","sans-serif"">LibraryAware</span></strong></a>--that
is expected to revolutionize the way libraries promote their programs, products
and services. She writes the “The M Word Blog” and has spoken on the topic of
marketing throughout the US and in Canada and Europe. As director of marketing
for the New Jersey State Library she had earned many awards including the
prestigious John Cotton Dana Award.</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">PLEASE NOTE--these sessions are NOT product demonstrations but
will help you advance your marketing strategies whether or not your library is
planning to invest in the new LibraryAware tool.</span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""></span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></p>
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<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">#1 <a href="http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=408&qid=">Building
a LibraryAware Community: Taking Bite-Sized Steps</a></span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""></span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">In
this introductory webinar, you will learn five "Bite-Sized" steps to
build a LibraryAware community: (1) identify three key target audiences;
(2) develop a customer profile; (3) select programs, services and
collection that matter to them; (4) develop your Message; and (5) develop a
“bare bones” Communication Plan.</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">When: </span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Wednesday, October 10th, 10:00
a.m. to 12:00 p.m. (EDT)</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Where:</span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> Live, ONLINE</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Cost: $0</span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""></span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Please
see the following link for the full workshop description and to register
online: <a href="http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=408&qid=">http://ohionet.org/civicrm/event/info?id=129&reset=1</a><br>
</span></p>
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</span></div>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">#2 <a href="http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=409&qid=">Building
a LibraryAware Community: Getting the Word Out</a></span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""></span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Does
your library already have a marketing plan in use? Are you looking for
ideas to help get that message out? In this follow-up webinar, you will
learn five steps for effective delivery of your message: (1) conduct a
Communication Audit; (2) develop Audience Based Messaging; (3) align
Social Media Strategies Help to Goals; (4) outline the Communication Blueprint;
and (5) make the Connection - Aligning Goals with Evaluation.</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">When: </span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Monday, October 15th, 10:00 a.m.
to 12:00 p.m. (EDT)</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Where:</span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> Live, ONLINE</span></p>
<p><strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Cost: $0</span></strong><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""></span></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Please
see the following link for the full workshop description and to register
online: <a href="http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=409&qid=">http://ohionet.org/civicrm/event/info?id=130&reset=1</a></span></p>
<br>-- <br><i>Please stop by and say hello at the <a href="http://www.alaoweb.org/conferences/conf2012" target="_blank">ALAO Conference</a> on October 26.</i><br><br>Shelly S. Miller<br>
Continuing Education Coordinator<br>
OHIONET<br>
<div>
1500 West Lane Avenue</div>
Columbus, OH 43221-3975<br>
<div><br>
Voice: (614) 484-1063<br>Toll-Free: (800) 686-8975 x37<br>Fax: (614) 486-1527<br><br>
<a href="mailto:jennifert@ohionet.org" target="_blank">shellym@ohionet.org</a><br>
<a href="http://www.ohionet.org/" target="_blank">www.ohionet.org</a><br></div>
<br>