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<p><strong>How do you explain what you do?</strong> At last week’s
LinkedIn Lab, we worked on writing and revising LinkedIn profiles. Your
profile is the online version of your business card and current resume
in one. Instead of trying to fit that onto a card or a single page, you
have more room to share details.<br>
<br>
</p>
<p><strong>A good profile has conflicting objectives. On one hand, it
includes enough examples and specifics to represent your work.</strong>
Job titles don’t describe the same position, from one library system or
industry to the next. Your profile can explain what you really do and
show examples of work you’re proud to share.<br>
<br>
</p>
<p><strong>On the other hand, a profile needs to be concise enough to
make an impression at a pretty brief glance.</strong> People aren’t
likely to read through every word. They’ll probably scan, instead, so
you’ll want to draw their attention to a couple of the most important
ideas. You’re essentially creating a search query in reverse.<br>
<br style="font-weight: bold;">
</p>
<span style="font-weight: bold;">
</span>
<p><span style="font-weight: bold;">Librarians know how to search.</span>
If you’re looking for a research article, you think about the terms
used by people in that profession. You weed out terms that might return
false-positives. If one search doesn’t give you the results you need,
you make some changes and try again. <span style="font-weight: bold;">You
can use the same thought process to create a profile, using terms
searchers are likely to use.</span> To test your choices, run searches
on terms you might use and see which give helpful results.<br>
<br>
</p>
<p>If you’re interested in other ways to improve your online writing,
I’m starting work on a “Writing for the Web” Level-Up Lab. If you’re
interested or would like to suggest a Level-Up Lab topic, be in touch.<br>
<br>
</p>
<p>Thanks,
Nathan Swartzendruber, SWON Technology Educator</p>
<hr>
<h2 id="disneycustomerservicetalk">Disney Customer Service Talk</h2>
<p>Customer service has a central role at Disney. Lee Cockerell, a
former executive at Disney, has written two books about Disney’s
approach to customer service. Sue Riggs, Library Director at the Galen
College of Nursing in Cincinnati, invites you to hear him speak at the
Sharonville Convention Center on August 6th. This <span
style="font-weight: bold;">free event</span> runs from 7:30 to 10:00
a.m. Lee’s talk will have a health care angle, but their customer
service tips should be easy to translate to a library setting. To RSVP
or learn more, contact McKenna Byerley at <a
href="mailto:mbyerley@galencollege.edu">mbyerley@galencollege.edu</a> or
(502) 410-6287. </p>
<hr>
<h2 id="picturebookread-in">Picture Book Read-In</h2>
<p>Five libraries are sending books to this year’s Picture Book
Read-In. Their lists are coming in, and we’re beginning work on the
printed catalog that all participants will receive. With that catalog,
you can easily keep track of the books you’ve read that day and want to
remember later. Not registered yet? Click here: <a
href="http://tiny.cc/2013pbri">http://tiny.cc/2013pbri</a></p>
<hr><span style="font-family: arial,helvetica,sans-serif;">Connect to
SWON online: <img name="image.png"
src="cid:part1.04010704.01040108@swonlibraries.org">
<a href="http://www.swonlibraries.org/" title="Website" target="_blank">Website</a>
: <img name="image.png"
src="cid:part2.03050808.05000003@swonlibraries.org">
<a href="http://oh.evanced.info/swon/lib/eventcalendar.asp"
title="Calendar" target="_blank">Calendar</a>
: <img name="image.png"
src="cid:part3.03050606.00050206@swonlibraries.org">
<a href="https://www.facebook.com/SWONLibraries?sk=wall"
title="Facebook" target="_blank">Facebook</a>
: <img name="image.png"
src="cid:part4.06040704.04020300@swonlibraries.org">
<a href="http://twitter.com/swonlibraries" title="Twitter"
target="_blank">Twitter</a><br>
</span><hr><span style="font-weight: bold;">Calendar
excerpts from the next two weeks.</span>
<ul>
<li><strong><a
href="http://oh.evanced.info/swon/lib/eventsignup.asp?ID=582">Lean Your
Library</a></strong> - (7/18/2013) - Online</li><li><strong><a
href="http://oh.evanced.info/swon/lib/eventsignup.asp?ID=583">Stress at
Work: Lessen It, Then Leave It!</a></strong> - (7/23/2013) - Online</li><li><strong><a
href="http://tiny.cc/alavirtual2013">ALA Virtual Conference</a></strong>
- (7/24-7/25/2013) - SWON Conference Room</li><li><strong><a
href="http://oh.evanced.info/swon/lib/eventsignup.asp?ID=584">Being More
Creative at Work</a></strong> - (7/25/2013) - Online</li><li><strong><a
href="http://oh.evanced.info/swon/lib/eventsignup.asp?ID=313">Outreach
(SIG) Meeting</a></strong> - (7/26/2013) - Dayton Metro Library</li><li><strong><a
href="http://www.olssi.org/index.php?option=com_content&view=article&id=49&Itemid=65">OLSSI
2013 Conference</a></strong> - (7/28-7/30/2013) - Heidelberg University</li><li><strong><a
href="http://oh.evanced.info/swon/lib/eventsignup.asp?ID=585">Everyday
Library Ethics, Part 2</a></strong> - (7/30/2013) - Online</li>
</ul>
<div><span></span><div><span style="font-size: small;"><br> </span></div></div>
<span style="font-size: small;">SWON
Libraries - <a href="http://www.swonlibraries.org" target="_blank">http://www.swonlibraries.org</a></span>
<div><div><span style="font-size: small;">10250
Alliance Road, Suite 225<br> </span></div></div>
<div><div><span style="font-size: small;">Blue Ash,
OH 45242</span></div><div><span style="font-size: small;">phone (513)
751-4422 - fax (513)
751-0463</span></div></div>
<span></span></div></div></div></div></div></div></div></div>
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