<div dir="ltr"><div>Hello all!<br></div><div dir="ltr">I received many great suggestions from my request for adult winter reading ideas. Below is a compilation. I plan to start a winter reading program towards the end of January through February, and try weekly drawings for smaller prizes and see how it goes. Thank you all for your help!<br>
<br>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Hello Jessica, </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">We’ve done an Adult Holiday Reading Program at the Perry County
District Library for 2 years now. We do exactly what we do for Summer
reading but on a smaller scale. Usually we ask adults to read 3 books and
do 3 book reviews this enters them to win a weekly prize (usually holiday
themed). We also do weekly programs at our main branch. Our theme
has been “How-To Holidays” and our programs are usually fun holiday crafts that
can be used for gifts or décor. It starts the first week of December and
usually lasts 3-4 weeks depending on when the holidays fall. It can be
difficult with holiday closings and strange hours but we’ve had a great
response! </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Hope this helps. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;color:rgb(31,73,125)">Heather McElfresh </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:9pt;color:rgb(31,73,125)">Reference Librarian </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:9pt;color:rgb(31,73,125)">Perry County District
Library</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:9pt;color:rgb(31,73,125)">117 S. Jackson St.</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:9pt;color:rgb(31,73,125)">New Lexington, OH 43764</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:9pt;color:rgb(31,73,125)"><a href="tel:%28740%29%20342-4194" target="_blank"><span style="color:blue">(740)
342-4194</span></a></span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:9pt;color:rgb(31,73,125)"><a href="mailto:hmcelfresh@pcdl.org" target="_blank"><span style="color:blue">hmcelfresh@pcdl.org</span></a>
</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:12pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Hi Jessica,<br>
<br>
We have been doing an adult winter reading program here for years, I took it
over when I was hired in 2008. I always request prize donations from area
business as there is no budget at all for this program. Patrons do not have to
sign up in advance, just fill out an entry form whenever they read or listen to
a book and throw the entry form in my little box. I draw for small weekly ($10
max) and some grand prizes at the end. The program runs for six weeks,
mid-January thru February. Most prizes are gift cards and the number I
give out just depends on how many donations I get. This program does not draw
the number of participants that our summer reading program does, perhaps the
lousy weather plays a part in this, I don't know.<br>
<br>
I hope this is helpful to you and I wish you well. If you find anything that
works really well I'd love to know about it!<br>
<br>
Good luck,<br>
Kathy</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Kathy Jones<br>
Reference Librarian<br>
Hudson Library & Historical Society<br>
96 Library Street<br>
Hudson, OH 44236<br>
<a href="tel:330-653-6658%20x%201010" target="_blank"><span style="color:blue">330-653-6658
x 1010</span></a><br>
<a href="mailto:kathy.jones@hudson.lib.oh.us" target="_blank"><span style="color:blue">kathy.jones@hudson.lib.oh.us</span></a></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Hello Jessica.</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">We do a winter reading program for adults every year. We
typically start around the second week in January (we are starting January 6
this year.) We run it for 6 weeks, and treat it exactly as we do our
summer reading program for adults. Same sorts of prizes. Our
Marketing department and I talk and come up with a theme each year… This year
will be “Read and Relax.”</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">The only comment I have regarding lessons learned… attendance is
not as high for this program as for the summer reading program. I think
part of that is parents participate with their children in the summer, whereas,
in the winter the kids aren’t doing it. Don’t be disheartened by
that. It also takes time to develop a following. As much marketing
as we do, and for as long as we’ve done this, we still get genuinely surprised
patrons that had no idea about our summer/winter reading programs. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Please don’t hesitate to be in touch with follow-up questions.</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Nieca Nowels</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:Forte;color:rgb(31,73,125)">Nieca
L. Nowels</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:10pt;font-family:"Arial Rounded MT Bold","sans-serif";color:rgb(31,73,125)">Adult Services Manager</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:10pt;font-family:"Arial Rounded MT Bold","sans-serif";color:rgb(31,73,125)">Westerville Public Library</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:10pt;font-family:"Arial Rounded MT Bold","sans-serif";color:rgb(31,73,125)">126 S. State Street</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:10pt;font-family:"Arial Rounded MT Bold","sans-serif";color:rgb(31,73,125)">Westerville, Ohio 43081</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:10pt;font-family:"Arial Rounded MT Bold","sans-serif";color:rgb(31,73,125)"><a href="tel:614-882-7277%20ext.%202138" target="_blank"><span style="color:blue">614-882-7277 ext. 2138</span></a></span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:10pt;font-family:"Arial Rounded MT Bold","sans-serif";color:rgb(31,73,125)"><a href="mailto:nnowels@westervillelibrary.org" target="_blank"><span style="color:blue">nnowels@westervillelibrary.org</span></a></span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
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<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Christina Thurairatnam <<a href="mailto:cthurairatnam@holmeslib.org">cthurairatnam@holmeslib.org</a>>
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<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">One year I tried book bingo which
turned out to be not very popular. The next winter I tried a reading program
exactly like the SRP (a prize ticket for every book read) and that had better
participation. This year I tried Blind Date with a Book which was a huge hit
and I will likely be doing that again in 2014. It is a lot of work ahead of
time but the patrons really liked it.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">I usually go with smaller prizes for
winter reading program (this year's prize was movie tickets donated by a local
theater and a restaurant gift card). </span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">had six responses to my question in
regard to Winter Adult Reading programs. I compiled a spreadsheet detailing and
comparing the few responses that I received -- including some research
into some qualifying information such as population and general feel for levels
of affluence in the area. I invite you to continue filling this out and return
it to me as more people respond. </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">From what I see right now, It seems
that:</span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Rural community libraries with
working to middle class levels of affluence had the highest levels of
participation. </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Small town libraries with working to
middle class levels of affluence – the towns about the size of mine in Shelby –
had average levels of participation. I heard things like, “there were fewer
people who registered, but they read more and could better attend programs
because they were not as busy as they are in the summertime”. </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Urban libraries, suburban libraries
or small town libraries that were rather affluent had the lowest levels of
participation. </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Of the communities where Winter
reading was successful, various comments that I received were:</span></p>
<p class="MsoNormal" style="line-height:normal"><span style>Our
reading group has higher attendance in winter. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt">Our patrons seem to appreciate this
more than a summer offering</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style>We
had fewer numbers, but the adult program not bolstered by Youth reading program
numbers, [so it is like comparing apples to oranges]. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">A couple ideas that worked:</span></p>
<p class="MsoNormal" style="line-height:normal"><span style>Blind
date w/ a book with personal ads with a wrapped up book. Prize is dinner &
movie for two around valentine's day. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style>Bingo
(locate where in the library a book on______ is located) Win a home cooked
dinner made by a Friend of the Library. Read about a book a week. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt">My best advice is to take a look at the
culture and interests of people in your area. Is there a lot to do in the
summer, but not really in the Winter? Do your patrons come in to stock up on
reading materials before forecasts detailing possible inclement weather more
than they do at other times during the year? If so, you might want to consider
offering the Winter Program. After the few results that I received, I was
convinced that Winter reading might be worth a try here in Shelby, but we are
undergoing some changes in our organization in 2014, so it would be best to try
this in 2015. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt">I look forward to seeing the responses
that you gain and hearing how your program goes if you have one. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt">Good Luck,</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12pt">Shelley Bylica</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)"> </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Public Services Librarian</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="color:rgb(31,73,125)">Marvin Memorial Library, Shelby, OH</span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif"">Hi Jessica - I started a winter
reading program here in Euclid a few years ago, though I'm in another
department now so I haven't been involved the last couple years. I'd still say
that keeping it simple and getting lots of staff buy-in were key to success
here. </span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif"">Our patrons liked keeping track of
their reading and getting tchotchkes, but the end-of-winter-reading programs
were generally poorly attended. We handed out something after the first book
completed, and again after the third book completed. Anything folks read after
3 books was just for them, no extra incentives. </span><span style="font-size:12pt;font-family:"Times New Roman","serif"">The notebooks and snowflake bookmarks we gave out were
favorites; the candles were a bust. I found a lot of inexpensive
winter-themed giveaways for adults on wedding shower sites. </span><span style="font-size:13.5pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif"">We didn't offer a grand prize for
most books read or anything, and no one cared - a couple times I think we had
higher participation in winter reading than in summer reading, even though
summer reading has big prize baskets. </span><span style="font-size:12pt;font-family:"Times New Roman","serif"">Our
programs ran early January-late February, and completing three books in that time
period wasn't a huge stretch, even for a fairly busy reader: about 2/3 of the
people who read one book managed to complete at least three books.</span><span style="font-size:13.5pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Because there wasn't a
"winner," and the giveaways were small, we allowed (encouraged!)
staff to participate. This really got people from all departments involved in
promoting winter reading, and our employees were more enthusiastic about this
program than adult summer reading, which we can't participate in. Last year I
didn't run the program, but we're offering it again this year under new
leadership :) and I'm excited to have it back.</span><span style="font-size:13.5pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif""><br>
Hope this helps. Feel free to contact me if you have any questions, or I can
point you to the current program leader if they don't chime in.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Times New Roman","serif"">Jennifer</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""><img src="file:///C:\Users\jtroyer\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" alt="https://mail.google.com/mail/u/0/images/cleardot.gif" border="0" height="1" width="1"></span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif";color:rgb(136,136,136)"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif";color:rgb(136,136,136)">Jennifer Lottes<br>
Supervisor of Outreach Services<br>
Euclid Public Library<br>
Euclid, OH<br>
<a href="tel:216-261-5300%20x701" target="_blank"><span style="color:blue">216-261-5300
x701</span></a><br>
<a href="mailto:jlottes@euclidlibrary.org" target="_blank"><span style="color:blue">jlottes@euclidlibrary.org</span></a></span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">Hi Jessica, </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif"">We run our adult winter reading
program during the month of February. Participants fill out a ticket with their
name and book read, including Books on CD, E-books, or 3 magazines per ticket.
The tickets then go into a big box and once a week there is a drawing, usually
3 winners are picked. They then get to choose a small prize out of the box,
usually gift certificates to local attractions around $5.00. Throughout the
program all of the tickets are kept and at the end we choose 3 grand prize
winners for larger prizes from $25.00-$10.00 to finish the program. Our Friends
of the Library group give us the money from the book sale to fund the prizes.
If you have anymore questions don't be afraid to contact me. Have a wonderful
weekend!</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif""><img src="file:///C:\Users\jtroyer\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" alt="https://mail.google.com/mail/u/0/images/cleardot.gif" border="0" height="1" width="1"></span><span style="font-size:12pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif";color:rgb(136,136,136)"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif";color:rgb(136,136,136)">Beth Fry</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif";color:rgb(136,136,136)">Bliss Memorial Public
Library</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><span style="font-size:12pt;font-family:"Times New Roman","serif";color:rgb(136,136,136)"><a href="tel:419-983-4675" target="_blank"><span style="color:blue">419-983-4675</span></a></span></p>
<br><br>Jessica Troyer, Director<br><img src="https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc6/c120.38.480.480/s160x160/246695_233939466619433_547156_n.jpg" height="96" width="96"><br></div><div><div><div>
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